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Demographic and Health Surveys Methodology - Measure DHS

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USE OF SOCIAL MARKETING BRAND OF PILLStatistics: Percentage of Women Currently Using Oral Contraceptives Who Use a SociallyMarketed Br<strong>and</strong>DefinitionA. Coverage:1. Population base.2. All women (all interviewed women between ages 15 <strong>and</strong> 49 years).3. Time period: Current as defined by the respondent.B. Numerator: Number of women who are currently using a socially marketed br<strong>and</strong> of oralcontraceptive pill (country-specific).C. Denominator: Number of women who are currently using oral contraceptives.CalculationPercentage—The numerator divided by the denominator, expressed as a percentage.H<strong>and</strong>ling of Missing ValuesWomen who did not know or have a missing value for the br<strong>and</strong> of oral contraceptive are excluded fromthe numerator (assumed not using br<strong>and</strong>).Notes <strong>and</strong> ConsiderationsGuide to <strong>DHS</strong> Statistics 49 Updated September 2006

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