INDUSTRIAL LAND USE STRATEGY - City of Darebin

INDUSTRIAL LAND USE STRATEGY - City of Darebin INDUSTRIAL LAND USE STRATEGY - City of Darebin

darebin.vic.gov.au
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12.07.2015 Views

7 CONCLUSIONSChanges in the metropolitan economy,especially the growth of the knowledgesectors in inner Melbourne, have improvedthe level of economic developmentthroughout Darebin, but especially in thesouthern half of the municipality, closest tothe action. The wave of growth has createdpressures for change in the economicgeography within the municipality,especially in the replacement of oldindustrial premises with housing andsmaller scale service industries. Thisreflects the increased demand for housingclose to the rapidly growing economy of theinner city and the relatively poor demandfor industrial development on constrainedsites surrounded by residential areas.This wave of change represents economicdevelopment in itself, as new and existingresidents take advantage of skilled work indynamic sectors of the economy, therebyincreasing average household incomes.Council is faced with managing changefor the benefit of the whole community.In particular, Council must respond torequests for changes to land-use zoning.Currently, the most requested change is forthe turnover of industrial land to residentialpurposes. However, industrial land is animportant source of jobs; and it may havethe potential to become the location forother economic activities in the future(offices, shops, show-rooms etc).Furthermore, economic activities within themunicipality are important because theyprovide work for people who mayotherwise be disadvantaged in the labourmarket(such as people who find it difficultto travel, part-time workers etc). Localactivity can also improve the level ofservice to residents, making themunicipality more attractive as a place tolive.The current conjunction of economicgrowth and high demand is anopportunity to remodel themunicipality for the future:• to encourage the upgrading of thebuilding stock• to provide sustainable jobopportunities• to strengthen the attractions ofmajor industrial areas• to ensure that space is provided forthe most dynamic economicactivities that will provide jobs inthe longer term, including thedevelopment of new urban spacesthat will encourage creativity(through a judicious mix of housingand business uses)• to improve the residential amenityof the municipality, through betterdesign and redevelopment ofisolated and under-performingindustrial sites.If the Council can “surf the wave”, themunicipality will be well-positioned to takeadvantage of future economic trends,providing a better standard of living for itsresidents.Land-use planning is Council’s mostimportant instrument (though not its onlyone) for encouraging a preferred futuredevelopment pattern. As with any policyinstrument in a mixed market economyland-use planning must work with marketdemands as far as possible, but showprogressive leadership in areas where themarket signals are mixed or where themarket is not providing the required socialoutcomes.Industrial Land Use Strategy 28

8 RECOMMENDATIONS1. That the key principles for the interaction of land-use policy and economicdevelopment be included in the Municipal Strategic Statement during its review.2. That Council exhibit the necessary amendments to the Darebin Planning Schemeto give effect to the rezonings identified as necessary to implement the IndustrialLand Use Strategy.3. That Council exhibit an amendment to the Darebin Planning Scheme tointroduce an Industrial Land Policy in accordance with this Strategy.4. That Council prepare Integrated Development Plans to guide development of thefollowing areas and to ensure a high quality urban environment is achieved:The Junction (High Street and Plenty Road), PrestonEast Preston Industrial Area (including Bell Street)High Street Internodal/Regeneration Study (Merri Creek to Regent)5. That Council work with any industry or business adversely affected by theimplementation of the Industrial Land Use Strategy to assist them to improve theenvironmental efficiency of the business and reduce off-site impacts or torelocate to a more suitable location to ensure long-term viability.6. That Council prepare a “gateway” policy to direct and control the urban designand built form at key entrances to the City of Darebin and high profile siteswithin the City.7. That Council encourage landscaping and improvements to industrial andformerly industrial streetscapes in accordance with Darebin’s Green Streetsstrategy.8. That Council investigate mechanisms for requiring development contributions toensure the provision of adequate social and physical infrastructure is providedand to offset costs of transforming industrial streetscapes to business andresidential quality streetscapes.9. That Council produce an Industrial Design Guidelines brochure to assist Counciland planners in achieving a high standard of industrial development.10. That Council adopt a regular monitoring and review practice in conjunction withthe triennial review of the Municipal Strategic Statement.11. That Council investigate the establishment of a register of non-conforming userights within the city.Industrial Land Use Strategy 29

7 CONCLUSIONSChanges in the metropolitan economy,especially the growth <strong>of</strong> the knowledgesectors in inner Melbourne, have improvedthe level <strong>of</strong> economic developmentthroughout <strong>Darebin</strong>, but especially in thesouthern half <strong>of</strong> the municipality, closest tothe action. The wave <strong>of</strong> growth has createdpressures for change in the economicgeography within the municipality,especially in the replacement <strong>of</strong> oldindustrial premises with housing andsmaller scale service industries. Thisreflects the increased demand for housingclose to the rapidly growing economy <strong>of</strong> theinner city and the relatively poor demandfor industrial development on constrainedsites surrounded by residential areas.This wave <strong>of</strong> change represents economicdevelopment in itself, as new and existingresidents take advantage <strong>of</strong> skilled work indynamic sectors <strong>of</strong> the economy, therebyincreasing average household incomes.Council is faced with managing changefor the benefit <strong>of</strong> the whole community.In particular, Council must respond torequests for changes to land-use zoning.Currently, the most requested change is forthe turnover <strong>of</strong> industrial land to residentialpurposes. However, industrial land is animportant source <strong>of</strong> jobs; and it may havethe potential to become the location forother economic activities in the future(<strong>of</strong>fices, shops, show-rooms etc).Furthermore, economic activities within themunicipality are important because theyprovide work for people who mayotherwise be disadvantaged in the labourmarket(such as people who find it difficultto travel, part-time workers etc). Localactivity can also improve the level <strong>of</strong>service to residents, making themunicipality more attractive as a place tolive.The current conjunction <strong>of</strong> economicgrowth and high demand is anopportunity to remodel themunicipality for the future:• to encourage the upgrading <strong>of</strong> thebuilding stock• to provide sustainable jobopportunities• to strengthen the attractions <strong>of</strong>major industrial areas• to ensure that space is provided forthe most dynamic economicactivities that will provide jobs inthe longer term, including thedevelopment <strong>of</strong> new urban spacesthat will encourage creativity(through a judicious mix <strong>of</strong> housingand business uses)• to improve the residential amenity<strong>of</strong> the municipality, through betterdesign and redevelopment <strong>of</strong>isolated and under-performingindustrial sites.If the Council can “surf the wave”, themunicipality will be well-positioned to takeadvantage <strong>of</strong> future economic trends,providing a better standard <strong>of</strong> living for itsresidents.Land-use planning is Council’s mostimportant instrument (though not its onlyone) for encouraging a preferred futuredevelopment pattern. As with any policyinstrument in a mixed market economyland-use planning must work with marketdemands as far as possible, but showprogressive leadership in areas where themarket signals are mixed or where themarket is not providing the required socialoutcomes.Industrial Land Use Strategy 28

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