INDUSTRIAL LAND USE STRATEGY - City of Darebin

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3.2 Demographic ShiftsIn line with broader trends, the Darebinlabour-force is shifting to occupations inservice industries. However, the rate ofchange in Darebin has been faster than forMelbourne as a whole.The socio-economic divide between thenorth and south of the municipality iswidening.The labour-force of the southern parts ofthe municipality (the Northcote StatisticalLocal Area) have much higher qualificationsand skills than the metropolitan average:• House prices in this area are up to 50%more than the metropolitan average andprices have increased at a more rapidrate than both Melbourne as a whole andthe northern part of the municipality.• People in this area are much more likelyto work in Inner Melbourne than inDarebin, and in skilled serviceindustries.The labour-force of the northern parts ofthe municipality (the Preston SLA) has lowerqualifications and skills than themetropolitan average:• House prices in this area have risenfaster than the metropolitan averageover the past nine years, but actualprices have only recently achievedparity with the metropolitan average.• People in this area are slightly morelikely to work in Darebin than in InnerMelbourne, and in blue collar androutine service industries.Both parts of the municipality have highunemployment (over 10%), and this is a realconcern given the sustained period ofeconomic growth the Australian economyhas enjoyed.In the second half of the 1990s, following anextended period of relative decline, InnerMelbourne experienced a period of renewedinvestment in economic activity. Thisresurgence has been driven by broadeconomic changes and a concern on the partof city decision-makers to ensure thatMelbourne can compete on an internationalscale for economic activity. Privateinvestment in telecommunications, businessservices and entertainment has been intense.There has also been major public investmentin cultural activities and improvements inlifestyle attributes. As a result there aremore jobs and a higher demand for livingspace.This development in Inner Melbournehas rippled outwards, with increasingdemand for housing in middle suburbanareas such as Darebin.The southern parts of the municipalityespecially have experienced an influx offamilies with workers in the booming InnerMelbourne service economy. Existingworkers in the area have also benefited fromthese jobs.A wave of housing renovations andredevelopments has been the mostvisible sign of a new affluence in manyparts of the area. Unfortunately, this hasnot led to major investment in neweconomic activities in the municipalityeither to take advantage of the change inlocal skills or to provide services to newor newly affluent residents.City of Darebin Industrial Land Use Strategy 6
3.3 ConclusionWhilst change is happening, thetransition to a service-oriented economyis not being effectively managed;Darebin is not “surfing the wave” ofeconomic and social change. The newsocial dynamic is not leading in anymajor way to investment in enterprisesthat could take advantage of thosechanges.Darebin’s industrial areas cannotcompete with greenfield sites on thefreeway network for land-extensivemanufacturing firms. If the industrialareas are to retain a successful roleproviding skilled employment, they needto compete for smaller advancedmanufacturing firms. These must besupported by a strong local businessservices sector, including research anddevelopment.A strong local business services sector,including research and development isattracted by an excellent environmentincluding elements such as:• attractive buildings• a vibrant local culture• diverse high quality livingenvironments for workers• a first-rate reputationThe success of the industrial areastherefore depends to some extent on thesuccess of local living environments; onproviding a range of high qualityhousing choices and residential areas, aswell as exciting activity centers.These conclusions, along with the principles identified in the previous section,inform the zoning guide outlined in the following section.City of Darebin Industrial Land Use Strategy 6
Page 1: CITY OF DAREBININDUSTRIAL LAND USES
Page 5 and 6: Contents1 INTRODUCTION ............
Page 7 and 8: 2 GENERAL PRINCIPLES2.1 Existing po
Page 9: 3 CHANGES IN THE DAREBIN ECONOMYThe
Page 13 and 14: 4.1.1 Core Industrial AreasThe Core
Page 15 and 16: Scheme, and does not adversely affe
Page 17 and 18: 4.3 Zoning StrategyThe following ta
Page 19 and 20: Map Description Current Zone/Use Fu
Page 21 and 22: 4.5 Contributions toDevelopmentCoun
Page 23 and 24: 4.5.3 Development Contributions Pla
Page 25 and 26: Minimisation of the impact on the a
Page 27 and 28: PPYes6.2 Rezoning RequestsThe Indus
Page 29 and 30: and provide an increased residentia
Page 31 and 32: 6.3 Permit ApplicationsWhen permit
Page 33 and 34: 8 RECOMMENDATIONS1. That the key pr
Page 35: APPENDIX 1DESCRIPTION OF ZONESTo ai
Page 38 and 39: APPENDIX 2MAPS TO THE INDUSTRIAL ZO
Page 40 and 41: PDecemberAPPENDIX 4 EXECUTIVE SUMMA
Page 42 and 43: STRENGTHS AND WEAKNESSESThe study p
Page 44 and 45: SPECIFIC SITESDesign guidelines are
Page 46 and 47: • Improve linkages between Presto
Page 48: For further information please cont

INDUSTRIAL LAND USE STRATEGY - City of Darebin

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