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All senior workers interested<br />

in marketing are welcome.<br />

Like us on Facebook<br />

SWIM October Meeting<br />

October 17, 2012<br />

Time: 2:30 – 4:15p.m.<br />

Do These Customers’ Shoes<br />

Make Me Look Fat?<br />

Presented by: Jim Tincher, Senior Business<br />

Advisor at Satisfaction Management Systems and<br />

blogger at Heart of the Customer<br />

How do you target your message to hit home with<br />

your customers and their influencers every time?<br />

You can’t engage your customers without a crystal<br />

clear understanding of their needs. Learn the three<br />

keys to customer empathy that you can implement<br />

today to start building better customer relationships<br />

tomorrow. Topics include:<br />

� Profiling your customers to understand what<br />

drives their engagement<br />

� Putting yourself in your customers’ shoes to<br />

see through their eyes<br />

� Experimenting on your customers to test your<br />

ideas<br />

This session will also include SMS’s <strong>Care</strong>giver<br />

profiles from recent research.<br />

Host: The Colony at Eden Prairie<br />

431 Prairie Center Dr.<br />

Eden Prairie, MN 55344<br />

Vicky Willcox, 952-828-9500<br />

Thank you for hosting Vicky!<br />

Members are welcome to bring brochures and<br />

business cards for the resource table.<br />

Annual membership:<br />

$20.00/annual Jan. to Dec. or $5.00/mtg<br />

Contact Dena Kuenzel at 952-944-5737 for questions<br />

regarding SWIM.<br />

Contact Beth Paterson at 651-762-9648 for questions<br />

or suggestions regarding SWIM Education.<br />

11<br />

BACK BY POPULAR dEMANd!<br />

1<br />

C E U 1 CEU Credit available for this seminar<br />

Working with<br />

clients who have<br />

diminished capacity<br />

HOW tHiS iMPACtS OUR WORK<br />

ANd WHAt WE CAN dO tO<br />

MAKE it BEttER<br />

PRESENtEd BY:<br />

david A. Rephan, Attorney<br />

with Chestnut Cambronne<br />

Wednesday, October 17, 2012<br />

Breakfast Buffet: 7:30 am<br />

CEU class: 7:45–8:45 am<br />

Ackerberg Family Campus • Sholom West<br />

3620 Phillips Parkway • St. Louis Park, MN 55426<br />

Wednesday, October 24, 2012<br />

Root Beer Floats & Snacks: 3:45 pm<br />

CEU class: 4–5 pm<br />

Shaller Family Campus • Sholom East<br />

740 Kay Avenue • St. Paul, MN 55102<br />

OBJECtiVES<br />

1. Understand the legal capacity required for different<br />

activities (contracts, Will)<br />

2. Understanding the different substitutes for decision<br />

making (power of attorney, health care directive,<br />

guardian, conservator, guardian ad litem, commitment).<br />

3. Best practices for working with clients with diminished<br />

capacity and their family members.<br />

www.sholom.com<br />

RSVP to Jeffrey Sherman at<br />

jsherman@sholom.com.<br />

Please specify date you are attending.<br />

Associations

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