T.N. Pranesha

Alpha Design Technologies Pvt. Ltd.byCaptain T.N.Pranesha, IN (Retd.)27 th July 2012T.N.Pranesha

Agenda…# About the Company…# Introduction# „Transitions‟- @ Battle Field Level- @ Defense Industries Eco-system Level# The ‘NCW Opportunity‟# ADTL’s Strategy & Approach# Buildups# ConsolidationT.N.Pranesha

The CompanyT.N.Pranesha

ADTL – Functional GroupsT.N.Pranesha

IntroductionDoctrinesThreatPerceptionAcquireDeployThe Context……UseAssetsUseCapabilityGenerateTo AchieveOps. PlanNeutralizeTheThreatTechnologyBuildMaintainSOPBuilding&AcquisitionMaintenance&DeploymentT.N.PraneshaUseofofofAssets tomeet theDoctrinal NeedsAssets toachieveCapabilitiesCapabilitiesto Generate ViableOps. PlansAssume Critical Importance in WarfareThe above Tasks are Relevant Irrespective of theTime and Space

Transitions in Battle FieldParadigm Shift..Induction of IT Based War Assets is -…Not an incremental Replacement orenhancement of some existing war Asset…. Entering into a new paradigm of BattleField Assets that have potential toinfluence the battle Doctrines, Tactics &Missions in a significant & unprecedentedway ..‘NCW’ is a Disruptive Technology with Vast RamificationsT.N.Pranesha

Transitions in Battle FieldBattle Field Assets TransitionVis -a - VisNet – Centric Warfare SystemsNCW SystemsT.N.Pranesha

NCW TransitionsRelevanceBeginning of Very Large & High Growth Potential MarketCritical Segment Specific Challenges exist as Entry Barriers –Both in the context of Traditional players & new entrantsThe nature of the above challenges intrinsically provideExcellent Opportunity to the SME‟s to play knowledge centricniche roles & build new businesses in this segmentThe core technologies in this domain have relevance in thefollowing domains also –LTE (Long Term Evolution) Communication TechnologyNext Generation Enterprise Automation SolutionsHomeland SecurityTraditional Leverage Factors Like Proven Track Record, Prior Linkages ,etc….alone May not be AdequateT.N.Pranesha

Transition in Defense Industrial Eco-SystemTraditional –Product CentricOEMTechnologyCommercializationandRolloutTraditional ProductCentric BusinessModelInternalResearch&DevelopmentIndustrial Economy Era…….T.N.Pranesha

Transition in Defense Industrial Eco-SystemGlobalization - Service CentricOEMTechnologyCommercializationandRolloutTraditional ProductCentric BusinessModelInternalResearch&DevelopmentTechnologyOutsourcingandCollaborationGlobalization Transition Era…….T.N.PraneshaService CentricBusiness Model

Transition in Defense Industrial Eco-SystemEmerging – Solution CentricOEMSolution CentricBusiness ModelTechnologyCommercializationandRolloutTechnologyVenturingandPartneringTraditional ProductCentric BusinessModelInternalResearch&DevelopmentTechnologyOutsourcingandCollaborationService CentricBusiness ModelKnowledge Economy Era…….T.N.Pranesha

NCW - OpportunitySegment Specific Challenges…OEMSolution CentricBusiness ModelLack of Precedence &Consequent Confusion in establishedAcquisition ProcessesTechnologyCommercializationandTechnologyVenturingandPartneringNeed for extensivecustomization in terms of-Rollout ORBATS Operational location &TerrainsTraditionalProduct CentricBusiness ModelInternalResearch&DevelopmentTechnologyOutsourcingandCollaboration SoPs & Tactics Integration with Other WarAssets (Legacy & Futuristic)Performance EvaluationIssues – (MoP’s & MoE’s)Business EnvironmentService CentricBusiness ModelT.N.PraneshaSecurity ConcernsTraining ConcernsNCW Systems are ‘Solution Centric’

NCW - OpportunityNCW Product Classes -OverviewNCW ProductClassesCoreNetworkSupportDevicesExtendableGatewaysWirelessDevicesDevicesUserTerminalsAccessNetworkSupportDevicesTacticalApplicationServersTechnologieso 3C Convergenceo Distributed Objectso Networkingo Data Fusiono Threat Analysiso Decision SupportSystemso ………..T.N.PraneshaSolutionFrameworksDeploymentSpecificExamples:BMSADC&R…etcADTL’s Focus is on Devices Domain

NCW - OpportunityCapabilities Required to Address NCW Segment„Technology Development‟ vis-à-vis ‘ Product development‟Complex Systems Context - Technology Development / Sourcing to precede PD ActivityDrivers:- Latent „Market Need‟ & Explicit „Market Demand‟ - (RFP)• Manipulation & Optimization of ResourcesMarket Need Market Demand• Networking TechnologyKnow-How• Integration & Testing• Platforms• Code Optimization• Foot Print Generation &Optimization• Systems & ApplicationDomain Knowledge• T-V–Q ProcessCriticalCapabilitiesCorporateProduct DevelopmentWork GroupsCore TechnicalCompetency• Technical Knowledge& Skills base------Media --Speech /Audio, Video & Sensor Data------Networking----Access Technologies---- Data Fusion ----Threat Analysis ----Warfare Frameworks• Algorithms/Standards• S/W Code Generation• OS / InterfacesSolutions & Products forCombat Management DomainT.N.PraneshaPrimaryCapabilitiesADTL’s Composite Capability Build-up Framework

R&D StrategyReference Designs‘Internal Focus’Smart Phone (SAMARTH)Smart ComGW (Aren GW)Smart DataGW (AsiS)Smart Recorder (MIRA)“IP” & Capability Build-ups‘External Focus’Strategy & ApproachSmart Radio - SDR Prototype & WaveformMCP Test-bedBMS Test-bedSDR Test-bedOblique unit for CNRScenario based “Demos”Select & Pursue Relevant Devices on Which Core Technologies can Ride in EndSolution ContextT.N.Pranesha

Strategy & ApproachRelevance to Customer ProgramsTechnologiesCustomer ProgramsSmartPhoneAsiSSmartRecorderSmartComm.GWSDR TBSDRWFGMCPTBBMSTB„BMS‟ –Indian Army„MCP‟ –Indian Army„TCS‟ –Indian Army„Virtual CIDSS‟MCEME / CAIR„SDR‟ –Indian Army„ADC&R - CIU‟CAIR„CMS Consultation‟WESEE„SR - SAM‟DRDL„MR - SAM‟DRDLT.N.Pranesha

Strategy & ApproachDevelopment StrategySMARTCGWSMARTNWD(SDR)Reference DesignsSMARTRecorderNCWCapabilityBuild-upSMARTAGW(AsiS)Demo Set-upsSMARTPhone/PDAApplication ProductsLeverage Market Opportunities to De-risk the Developmental Cost…T.N.Pranesha

Strategy & ApproachTechnology Development StrategyComponentsValueAddedValue AddedSolutionsAlgorithmsAlgorithmsEngineeringEffortsComponentsEngineeringEffortsApplicationFrameworkEngineeringEffortsPlatformsSystemsFrameworkIdeas/ConceptsStandardsPartnershipPotentialwith HW &SiliconVendorsApplication PrimitivesT.N.Pranesha

Strategy & ApproachMarket Positioning StrategyOEMEquipmentVendorHW / SiliconVendorsCards / ModulesVendorMarket PositioningValue AddedSolutionsComponentsValue AddedSolutionVendorComponentVendorSMEDomainAlgorithmsR &DT.N.Pranesha

Strategy & ApproachProduct Development StrategyHMIAudioDisplayKeyboardTouchScn….I / ONWInterface RS422EthNet1553CAN…..OperatingSystemHardware / Chip„Middleware‟(Domain Specific AFW‟s)Mission ApplicationsRT ComputationIntensive EntitiesLike- CODECS, MODEMS, DFA‟s,TAA‟s, FEC‟s, CRYPTO, Protocols, etc..ADTL‟s FocusDomainsADTL - Device Road MapT.N.Pranesha

DevelopmentLevelPlain Vanilla„C‟ / „C++‟ / „MATLAB‟ CodesBuildupsTechnology Portfolio‘Modems’, Codecs, FEC’s, Application FW’s, Data FusionAlgorithms, Threat Analysis Algorithms, Protocols,Crypto FW’s, etc……..Processor CoresPPC440, ARM, DSP, etc….Processor SiliconXscale, OMAP, Power PC, etc….Platform(Processor Silicon + OS + BSP + Tools)Customized HW Modules with OS (Linux, Integrity,Lynx, …)SupportDevices(Application + Platform + Support)CIU, SDR, RR, Tactical Router, etc….Equipment / SystemADC&R, BMS, etc…T.N.Pranesha

BuildupsProduct PortfolioT.N.Pranesha

Market FocusSummaryADTL’s Technology Strategy - NCWEnd UsersEquipment / Systems• Architectural Design for Controllers,Modems & RF Subsystem• Platforms, Devices & BSP’s• API’s• Networking Layers Build-ups• Protocols• SCA CF• Integrated Policy enforcement Networks• Waveform Development & TestingHosting TechnologiesNCWBuildups&Codebase‘Frameworks’ModulesPlatformsIDE’sConfigured&Re-EngineeredSignalProcessingComponents‘Middleware’JC3IEDMHosting Sub-SystemsT.N.Pranesha

ConsolidationSummaryT.N.Pranesha

_Thank You_T.N.Pranesha