Annual Report Maroc Telecom

Stimulating the Developmentin AfricaONATEL/TelmobIn a market shared by 3 telephone companies, Telmob regained the lead in 2009 witha 42% market share (estimation: Onatel) leading Zain (42%) and Telecel (16%).The year 2009 was marked by the sustained enhancement and diversification ofTelmob’s mobile offers.With the DUO KITS packs launched in February, Telmob provides two phone numbersto young customers to communicate freely with each other at a low rate.Similarly, the introduction of the sliding scale tariff, offers prepaid customers thepossibility to get discounts on call rates in one minute increments, past the fifthminute, talk time is free.In July 2009, Telmob launched the text-message refill system giving customers theopportunity to refill an account from another by simple SMS.Moreover, Internet activity experienced a novelty with the launch of GPRS serviceenabling customers to connect to the Internet right from their mobile devices.A booming distribution networkOnatel’s direct distribution network has 59 outlets selling Landline, Mobile andInternet products and handsets. To customize the way it handles business clients andcorporate customers, the operator has made available dedicated outlets.This channel is supported by a network of 70 distributors who supply retailers andcall centres with prepaid products and mobiles.Key accountsoutlets: 1Telmoboutlets: 5Reselleroutlets: 1Businessoutlets: 1ONATEL has also forged strong relationships with SONAPOST (post office) as yetanother dealership solution. Steps are taken to extend this experience to othernetworks such as the national lottery, oil-companies, supermarkets, etc..AgenceOnatel 16 Burtel 35To make it easier for resellers tocarry out prepaid refill operations,Telmob introduced in October 2009,the Nanan Electronic Express refillsolution, an alternative way to refillcredit without resorting to actualphysical cards.2009 Annual Report