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ESTABLISHING OUR STRATEGYON SOLID FUNDAMENTALSA dense distribution networkActive Marketing Policy and System UpgradesBoosting our marketing policy rests on the consolidation of direct and indirect salesefforts in all regions of Morocco. This aims to satisfy all customer expectations fromwelcoming clients to helping them chose the perfect handset and solution.<strong>Maroc</strong> <strong>Telecom</strong>’s Sales Points<strong>Maroc</strong> <strong>Telecom</strong> pursued its development and modernization program of its ownbranch network in a completely open space concept, designed to allow visitors totest products on their own with the assistance of sales specialists and without theconstraint of waiting in line. With 27 newly established commercial branches and86 completely refurbished, <strong>Maroc</strong> <strong>Telecom</strong> accounts for no less than 113 pointsof sales, all bearing the new design by late 2009. Everyone finds in these newbranches the best welcoming environment and listening conditions to meet anytelecommunications needs.Availability of services throughout the territoryA network of local dealersIn late 2009, <strong>Maroc</strong> <strong>Telecom</strong>’s indirect sales network consisted of more than 60,000outlets of which over half are subject to agreements with local retailers (smallphone shops and independent resellers) or with a national distributors network(Poste <strong>Maroc</strong>, Altadis, GAM, Sicotel), covering the entire national territory.This local distribution ensures both the reliability and availability of subscribedservices by customers.An entertainment program intended for resellersThroughout 2009, <strong>Maroc</strong> <strong>Telecom</strong> carried out concerted activities with a widerange of resellers. Goal: to develop its bonding relationships through training,awareness and emulation programs: organizing a Road Show, rewarding thetop 100 resellers, signing an agreement gathering 350 resellers in Marrakech,organizing the prepaid refill Challenge (with a trip to China for the top 30 awardwinning resellers and 10 vehicles for the very best ones), training and facilitationactivities for the launch of the Mobicash solution.2009 <strong>Annual</strong> <strong>Report</strong>
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