Annual Report Maroc Telecom

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INNOVATE TO ACCOMPANYUSAGE GROWTHConsumer ServicesConsolidation of the Landline and Mobile loyalty programsAll subscribers to the traditional Landlinetelephony and Phony plans (excludingcapped plans) automatically benefit froma loyalty account allowing them to enjoybenefits and attractive gifts throughout theyear, such as free handsets, fax terminals,El Manzil cards, Phone cards, ADSL modems,WiFi, 3G, mobile telephones and accesspackages to Internet TV.In July 2009, Maroc Telecom unified the Landline and Mobile loyalty programs byoffering their customers the ability to transfer points acquired from a Landlineaccount to a mobile account and vice versa.Internet in figures645000access (ADSL + 3G)54%market share99%market share ADSLBroadband ADSL InternetBy the end of 2009, ADSL lines using Maroc Telecom Landline accounted for morethan 469,000 lines, to which are added 174,000 3G+ broadband Mobile Internetcustomers as compared to less than 30,000 customer in late 2008. Thus, by the endof 2009, the total Internet customer base reached 645 000 customers, up nearly 26%in comparison to 2008.To expand the customer base and retain Internet customers benefiting from Internetaccess offers under the Menara brand, Maroc Telecom launched throughout the yearprice cuts and promotions, as well as 50% discount on ADSL subscriptions and packsand CDMA Internet packs launched in June 2009.In order to allow its broadband customers access to faster speeds, MarocTelecom proceeded in November to lower tariffs while doubling ADSL broadbandthroughput rates.2009 Annual Report
INNOVATE TO ACCOMPANYUSAGE GROWTHConsumer ServicesMaroc Telecom launches MT BOX, the first triple play offer in MoroccoFor the first time ever in Morocco after the launch of ADSL Internet in 2004,unlimited Landline calling in 2005, TV over ADSL in 2006 and the introduction ofVoIP in 2008 Maroc Telecom has taken the step of “3 in 1” convergence in 2009,by introducing the MT BOXTriple Play solution to come and crown this highly technological innovation processcovering all multimedia needs of the family. With the multiservices package MTBOX from Maroc Telecom, the customer chooses simplicity and ease of use: asingle contract, one bill.The services offered by MT BOX consist of two telephone lines one of whichoffers unlimited calls to Maroc Telecom landlines, Internet ADSL Broadband withthe possibility of WLAN and ADSL TV access.Maroc Telecom TV, more channels and more diversityMaroc Telecom TV, the digitalTV over ADSL solution offersalmost 80 national channelsand international content in allgenres: Youth & Children, Cinema& Entertainment, Discovery,Music, Information, Lifestyle,etc... It comprises the access to30 channels as well as Luxury,Escape packs, granting the accessto nearly 50 paying channelincluding our partner Canal +. TVover ADSL TV packages were complemented with new channels: Cine Cinema StarCinema Cinema Frisson, Infosport, Planète Thalassa, Ma Chaîne Sport and radiostations: vibration, FG Radio, Radio Jazz.contenta state of the art information portal with quality mediaMenara.ma is the bilingual (Arabic-French) information and services web portal themost visited in Morocco since 1997 with nearly 1.5 million visitors Monthly in 2009.Menara.ma’s strength lies in its ability to constantly adapt to changes in web usedepending on the online community (youth, women, children) to provide servicesand information content for free in line with their concerns and interests, all in afriendly and interactive environment.2009 Annual Report
Page 12: KEY FIGURESKey figures for the Maro
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Annual Report Maroc Telecom

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