Annual Report Maroc Telecom

INNOVATE TO ACCOMPANYUSAGE GROWTHConsumer ServicesConsolidation of the Landline and Mobile loyalty programsAll subscribers to the traditional Landlinetelephony and Phony plans (excludingcapped plans) automatically benefit froma loyalty account allowing them to enjoybenefits and attractive gifts throughout theyear, such as free handsets, fax terminals,El Manzil cards, Phone cards, ADSL modems,WiFi, 3G, mobile telephones and accesspackages to Internet TV.In July 2009, Maroc Telecom unified the Landline and Mobile loyalty programs byoffering their customers the ability to transfer points acquired from a Landlineaccount to a mobile account and vice versa.Internet in figures645000access (ADSL + 3G)54%market share99%market share ADSLBroadband ADSL InternetBy the end of 2009, ADSL lines using Maroc Telecom Landline accounted for morethan 469,000 lines, to which are added 174,000 3G+ broadband Mobile Internetcustomers as compared to less than 30,000 customer in late 2008. Thus, by the endof 2009, the total Internet customer base reached 645 000 customers, up nearly 26%in comparison to 2008.To expand the customer base and retain Internet customers benefiting from Internetaccess offers under the Menara brand, Maroc Telecom launched throughout the yearprice cuts and promotions, as well as 50% discount on ADSL subscriptions and packsand CDMA Internet packs launched in June 2009.In order to allow its broadband customers access to faster speeds, MarocTelecom proceeded in November to lower tariffs while doubling ADSL broadbandthroughput rates.2009 Annual Report