Annual Report Maroc Telecom

INNOVATE TO ACCOMPANYUSAGE GROWTHConsumer ServicesSignificant price drops for international callsIn 2009 Maroc Telecom, carried out a further reduction in international Jawal tariffsto allow customers to connect to the international at even more attractive prices.The Group also revised communication tariffs for Mobisud, whose customers cannow call for international calls from MAD 1 per minute only (tax included).Postpaid subscription, for a growing need for communicationsPostpaid has continued to show goodperformance with an increase of 13.2%for nearly 700 000 subscribers by theend of 2009. This was made possiblethrough various attractive offers andinnovative promotions.To reward the loyalty of our ‘ConsumerPlan’ and ‘Capped Plan’ customersand give them even more satisfaction,Maroc Telecom rewards them with afree and permanent 30 minute bonuson their main 1H to 6H plan. The“unlimited national numbers” option has been enhanced by integrating an additionalnational landline. Also marking the year were the recurring promotional offers, such asthe 50% discount on mobile invoices or the “cascade” discount - consisting of providingthe customer with a better value plan for the price of a lower value plan.In addition to the ‘Consumer Plan”, subscribers of “capped plans”, “Liberté Plan” and“Business Control Plans” are able to make calls to landlines. in Europe, North Americaand North Africa, at the same rate as in Morocco.2009 Annual Report