Annual Report Maroc Telecom

INNOVATE TO ACCOMPANYUSAGE GROWTHConsumer ServicesThe residential services strategy has been deployed across three areas: marketing of innovativeproducts and lower international rates, customer loyalty and continuous improvement of theservice quality. These three areas have enabled the operator to consolidate its leadership whilebuilding its mobile, landline and Internet solutions to complete one other.Mobile telephony and services at the coreThe number of mobile customers grew by 5.6% to reach 15.272 million customers, of which 96%are “prepaid customers”. Maroc Telecom has maintained its leading position in mobile telephonyin Morocco with a market share of 60.3% as of December 31, 2009 (source: ANRT) by implementinga proactive prepaid and postpaid customer loyalty policy. by enhancing its services and by bringinglower fares, especially to international destinations.Generous promotions, such as the Triple refill, the “Jawal international Pack” which includes 30minutes of international calls also contributed to lowering the rates.JAWALI, the first prepaid loyalty programin MoroccoMobile telephonyin Figures15,272million customers60.3%market shareJawali is a loyalty points program exclusivelydedicated to prepaid Jawal & Mobisud customersdesigned to reward them for their loyalty. For everyMAD 10 refilled, customers are awarded 1Jawalipoint. Once customers reach a total of 50 points, theyare automatically granted a free refill on their prepaidaccount.Permanent BonusThis innovative offer allows all customers who refill for MAD 50, to benefit from a PermanentBonus of MAD 100, and those who recharge for MAD 100 or more, are granted a MAD 200 bonus,valid for any destination.2009 Annual Report