Annual Report Maroc Telecom

REMAINING VISIONARYAND MAINTAINING THE TRENDStrategic GoalsStimulating growth in the mobile marketMaintaining a steady growth in mobile use by stimulating prepaid customers,while pursuing growth efforts of subscribers and customer retention.Introducing new value added services based on SMS, MMS, GPRS and 3G offer toenhance and increase average revenue per customerStrengthening competitiveness for landline useGeneralizing unlimited landline to landline calling plans at competitive ratesProviding the landline sector with new growth poles by expanding the contentoffer with TV over ADSL as well as Double and Triple Play Internet, voice over IP(VoIP) and video on demand solutionsImproving service quality before and after sales and building loyalty programspoints to enable customers to benefit from a wide array of advantages.Remaining the main player in Internet development in MoroccoAccelerating the development of the ADSL Internet - penetration rate has alreadyreached 44% of landlines. (Excluding public telephony)Focusing on broadband internet and foster content development and Internet useFocusing our marketing policy around tariff cuts, higher internet speeds and thelaunch of alternative offers such as CDMA Internet or 3G Mobile Internet in ruralareasCapitalizing on its brands and its customer relationshipBecoming a benchmark for customer service in Morocco and other countries ofpresence and capitalizing on its strong reputation and excellent brandRelying on network infrastructure performanceSustaining its investment policy to build both capacity and coverage, introducenew landline and mobile technologies, partake in the architecture’s evolution andstrengthen national and international interconnectionsMaintaining a strong financial managementMaintaining a sound financial structure and distributing regularly dividends toshareholders by maintaining the current high profitability and cost control trendAdjusting the strategic growth model and continuing on theinternational developmentDeveloping new revenue sources to boost developmentSeizing acquisition opportunities that create value for its shareholders whileadhering to rigorous investment criteriaOpening up to rural areas and reducing the digital divide2009 Annual Report