3Q11 - Zon

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DISCLAIMERThis presentation contains forward looking information, including statements which constitute forward looking statements within themeaning of the U.S. Private Securities Litigation Reform Act of 1995. These statements are based on the current beliefs and assumptionsof our management and on information available to management only as of the date such statements were made.Forward-looking statements include(a) information concerning strategy, possible or assumed future results of our operations, earnings, industry conditions, demand andpricing for our products and other aspects of our business, possible or future payment of dividends and share buy back program; and(b) statements that are preceded by, followed by or include the words “believes”, “expects”, “anticipates”, “intends”, “is confident”, “plans”,“estimates”, “may”, “might”, “could”, “would”, and the negatives of such terms or similar expressions.These statements are not guarantees of future performance and are subject to factors, risks and uncertainties that could cause theassumptions and beliefs upon which the forwarding looking statements were based to substantially differ from the expectation predictedherein. These factors, risks and uncertainties include, but are not limited to, changes in demand for the company’s services, technologicalchanges, the effects of competition, telecommunications sector conditions, changes in regulation and economic conditions. Further,certain forward looking statements are based upon assumptions as to future events that may not prove to be accurate. Therefore, actualoutcomes and results may differ materially from the plans, strategy, objectives, expectations, estimates and intentions expressed orimplied in such forward-looking statements. Additionally, some of these statements refer to board proposals to be submitted to ZON -Multimédia – Serviços de Telecomunicações e Multimédia, SGPS, S.A. (“Multimedia” or “ZON”) AGM and subject to (i) its approval byMultimedia’s shareholders, (ii) the market conditions and (iii) the ZON’s financial and accounting position as revealed in the financialstatements approved by Multimedia’s AGM.Forward-looking statements speak only as of the date they are made, and we do not undertake any obligation to update them in light ofnew information or future developments or to provide reasons why actual results may differ. You are cautioned not to place undue relianceon any forward-looking statements.ZON Multimedia is exempt from filing periodic reports with the United States Securities and Exchange Commission (“SEC”) pursuant toRule 12g3-2(b) under the Securities Exchange Act of 1934, as amended. The SEC file number for PT Multimedia’s exemption is No. 82-5059. Under this exemption, ZON Multimedia is required to post on its website English language translations, versions or summaries ofcertain information that it has made or is required to make public in Portugal, has filed or is required to file with the regulated marketEurolist by Euronext Lisbon or has distributed or is required to distribute to its security holders.This presentation is not an offer to sell or a solicitation of an offer to buy any securities.2
75065055045035025015050-50150%130%110%90%70%50%30%Leading in Triple Play with 59.3% penetrationGrowth in 3P customers / Penetration[Thousands, %]ZON cable customer profile <strong>3Q11</strong>[%]435.9603.551.9%688.859.3%SinglePlay26.2%36.9%DoublePlay14.6%TriplePlay59.3%3Q09 3Q10 <strong>3Q11</strong>3
Page 1: 3Q11RESULTS PRESENTATION128 OCTOBER
Page 6 and 7: Digital services still growing well
Page 8 and 9: 50403020100350302502015010500Contin
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Page 12 and 13: Financial Review12
Page 14 and 15: Good performance of core Triple Pla
Page 16 and 17: Cost savings materializing, with re
Page 18 and 19: Net IncomeNet Income 3Q11 / 3Q10[Mi
Page 20 and 21: Strong improvement in EBITDA - CAPE
Page 22 and 23: Wrap-up22
Page 24 and 25: AppendixFinancial HighlightsOperati
Page 26 and 27: Operational Highlights26

3Q11 - Zon

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