MISSOURI OPTOMETRIC ASSOCIATION

The membership committee is alwayschallenged with the task of maintainingmembers as well as increasing overallmembership.Potential new members must perceive both apersonal and professional benefit in order tovalue a membership with the MissouriOptometric Association.Discussions over the last year have lead to thedevelopment of a five year plan.With the coordinated efforts of both theMembership Committee and the PublicRelations Committee we hope to achieve thefollowing:1. Increase Paraoptometric awarenessand participation in MOA relatedevents.MemberServicesRobert G. Goerss, O.D., Chair• Wesley D. Kemp, O.D.*• Buffie J. Mock, O.D.• R. Lane Nutt, O.D.• Steven W. Rosenak, O.D.• Kory P. Thoma, O.D.• Kent R. Wolber, O.D.• Linda R. Marks, UMSL Representative• Vickie Rogers, Paraoptometric2. Continue to develop a corporateoptometry task force with theintention of developing new ways ofselling the value of the MOA to these non-members.3. Work together with the Public Relations Committee in an effort to redesign the brochure forpotential new members and actively distribute it to non-members.4. Increase awareness among students and non-members by presenting current threats that optometryfaces locally and nationally.5. Work to approach 100 percent private practice OD membership. Determine what factors discourageprivate OD non-members from joining.We are fortunate to have a strong leadership in Missouri. As we are faced with more challenges both on alocal and national level, it will require strength in numbers to continue to prevail. With an organized effortand continued support from current members we will achieve the above goals making our profession in thestate of Missouri ever stronger.*Board Liaison