It's not her fault you can't get - Focus on Women Magazine

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Self-Control Is ContagiousBy Sam FahmyBefore patting <strong>you</strong>rselfon the back forresisting that cookieor kicking <strong>you</strong>rself for givingin to temptation, lookaround. A new University ofGeorgia study has revealedthat self-control—or the lackt<strong>her</strong>eof—is contagious.In a just-published seriesof studies involving hundredsof volunteers, researc<strong>her</strong>shave found that watching oreven thinking about someonewith good self-control makesot<strong>her</strong>s more likely exertself-control. The researc<strong>her</strong>sfound that the opposite holds,too, so that people with badself-control influence ot<strong>her</strong>snegatively. The effect is sopowerful, in fact, that seeingthe name of someonewith good or bad self-controlflashing on a screen for just10 milliseconds changed thebehavior of volunteers.“The take home messageof this study is that pickingsocial influences that arepositive can improve <strong>you</strong>rself-control,” said lead authorMichelle vanDellen, a visitingassistant professor in theUGA department of psychology.“And by exhibiting selfcontrol,<strong>you</strong>’re helping ot<strong>her</strong>saround <strong>you</strong> do the same.”People tend to mimic thebehavior of those aroundthem, and characteristicssuch as smoking, drug useand obesity tend to spreadthrough social networks. ButvanDellen’s study is thoughtto be the first to show that16 <strong>Focus</strong> on Women Magazineself-control is contagiousacross behaviors. That meansthat thinking about someonewho exercises self-controlby regularly exercising, forexample, can make <strong>you</strong>rmore likely to stick with <strong>you</strong>rfinancial goals, career goalsor anything else that takesself-control on <strong>you</strong>r part.VanDellen’s findings,which are published in theearly online edition of thejournal Personality andSocial Psychology Bulletin,are the result of five separatestudies conducted overtwo years with study coauthorRick Hoyle at DukeUniversity.In the first study, the researc<strong>her</strong>srandomly assigned36 volunteers to think abouta friend with eit<strong>her</strong> good orbad self-control. Those thatthought about a friend withgood self-control persistedlonger on a handgrip taskcommonly used to measureself-control, while the oppositeheld true for those whowere asked to think about afriend with bad self-control.In the second study, 71volunteers watched ot<strong>her</strong>sexert self-control by choosinga carrot from a plate in frontof them instead of a cookiefrom a nearby plate, whileot<strong>her</strong>s watched people eat thecookies instead of the carrots.The volunteers had nointeraction with the tastersot<strong>her</strong> than watching them,yet their performance wasaltered on a later test of selfcontroldepending on whothey were randomly assignedto watch.In the third study, 42volunteers were randomlyassigned to list friends withboth good and bad self-control.As they were completinga computerized test designedto measure self-control, thecomputer screen would flashthe names for 10 milliseconds—toofast to be read butenough to subliminally bringthe names to mind. Thosewho were primed with thename of a friend with goodself-control did better, whilethose primed with friendswith bad self-control didworse.In a fourth study, van-Dellen randomly assigned112 volunteers to write abouta friend with good self-control,bad self-control or—for acontrol group—a friend whois moderately extroverted.On a later test of self-control,those who wrote aboutfriends with good self-controldid the best, while those whowrote about friends with badself-control did the worst.The control group, those whowrote about a moderatelyextroverted friend, scored betweenthe ot<strong>her</strong> two groups.In the fifth study of 117volunteers, the researc<strong>her</strong>sfound that those who wererandomly assigned to writeabout friends with good selfcontrolwere faster than theContinued on Page 29.
If so, SNBL Clinical Pharmacology Center in downtown Baltimore is conductinga clinical research study of an investigational drug.Qualified Participants Must:• Be 45-75 years old• Be post menopausal for at least 1 yearThis study includes a screening visit, a 9 day / 8 night in-patient visit and 1 outpatient visit.Qualified participants may receive up to $2080.00 in compensation for their time, travel and study related care.Contact our recruiting department at:410-706-8833 or 866-706-8833or email: recruiter@snbl-cpc.comFor Women, To Women, About Women17
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