GREEN GROWTH: FROM RELIGION TO REALITY - Sustainia

GREEN GROWTH: FROM RELIGION TO REALITY - Sustainia GREEN GROWTH: FROM RELIGION TO REALITY - Sustainia

12.07.2015 Views

Chapter 6Current subsidies for electricity create distorted incentivesfor electricity usage and efficiency. In Korea,electricity usage is classified into six types—residential,general, educational, agricultural, industrial, and streetlight—andeach type pays different rates. Electricityrates for consumers are determined by the government,based on consideration of KEPCO proposals and inflationarypressure. For residential and general usages, thegovernment imposes six levels of progressive utility ratesto induce energy conservation. However, the industrialsector, which consumes more than 50% of the total electricitygenerated in Korea (qtd. in MKE 2010c, 50) useselectricity at a price which is only 86.59% of the productioncost (MKE 2010c, 11). This cost recovery rate variesover time and year, and is said to be between 89.4%and 90% in 2010.4 While cheap utility prices have helpedKorean industries to be price-competitive in the globalmarket, distortions in the pricing structure of the electricitymarket fail to induce industries to reduce electricityusage. They further limit the introduction of realtime pricing of electricity that is critical to the effectiveutilization of the smart grid, and generally weaken naturalincentives to develop and use efficiency and smartgrid products in the domestic market. These factors incombination make creating a pricing system that effectivelyconveys market incentives, a key feature of thesmart grid, very difficult.Currently, the PCGG is trying to reform the retailelectricity market by introducing a variable pricing systemfor electricity. The Ministry of Knowledge Economythus has announced that it will release the ElectricityPrice Roadmap in June. The roadmap contains plansfor introducing more realistic pricing mechanisms thatreflect the actual costs of power generation. Though specificshave not been revealed yet, it is expected to call forincreases in the prices of electricity, while also includingmeasures to support the more vulnerable parts of societythat might be hurt due to a possible increase in electricityprices (Lee 2011). As prior attempts at deregulation andprivatization have shown – both in Korea and in othercases – the task of introducing responsiveness into themarket is complex, and the solutions that will ultimatelywork to support the type of transformation Korea seeksmay need to be the product of experimentation.2.2.2 Challenges – playing the global standards gameFinally, Korea will face increasing incentives to meet, orin many cases set, global standards – that is, the technicalstandards that govern interoperability, and hence usability,of products. Standards are critical in some of theemerging industries Korea wants to play in, particularlysmart grid and related products. With a relatively smalldomestic market, Korea’s ability to satisfy scale economieswithout exports has limits. This means it will do bestif it can sway international decisions on use of standards,ultimately acting as a leader in the international developmentof newly emerging standards and hence ensuring abroad market for its own producers. If Korea can lead theinternational development of newly emerging standards,this will place it at the center of global innovation andposition it to reap a strong share of the benefits from aglobal green transformation.Korea intends to expand its influence on global standardsby actively participating in international discussionsand consortia. Taking the smart grid business as an example,Korea and Italy’s selection as leading countries forthe smart grid project during the expanded G8 summitin 2009 presented one early opportunity. Korea plansto lead international discussions of global standards forsmart grid, by holding the World Smart Grid Forum andother conferences."Korea intends to expand its influence on global standardsby actively participating in international discussionsand consortia"Already, there have been successful results in this regard.Xeline’s Broadband Power Line, developed togetherwith the US and Spain, was selected as the global standardby the International Standard Organization (ISO) in 2009.In terms of exports, Korea has secured major sales of solarenergy generation and advanced metering infrastructurehardware to countries such as Japan, Australia, Mexico,Norway, Italy, and Sweden (MKE 2010a, 127-128).2.2.3 The role of emerging firmsInterestingly, much progress is being made by smallerfirms like Xeline and Nuri Telecom, which are not thetraditional conglomerate industrial leaders in Korea.This suggests that Korea’s green growth is not entirely ledby the familiar chaebol organizations, but offers new opportunitiesto smaller businesses as well. In order to furtherimprove these small and medium sized firms’ brandrecognition and facilitate international cooperation, thegovernment has introduced various measures such asGreen Certification and Green Financing. The success ofefforts to encourage the growth of small and mediumsizedfirms in Korea has been controversial in the past,but the early participation of SMEs in the growth ofgreen industry is encouraging.The government has launched several programs aimingto provide effective policy tools and support specificallyfor SMEs. Green Certification is one example. Itwill reduce the uncertainty for investors by presentinggovernment-selected green technologies and businessesto the private sector investors. Investors who choose toinvest in these green-certified businesses can enjoy taxbenefits, and selected businesses also receive credit benefits,get additional points when applying for foreignconventions, export incubator projects, and R&D investmentprojects, and finally, enjoy priority treatmentin patenting. While firms can apply for Green Certificationregardless of their size, local governments such asthe Gyeonggi are working with smaller firms so that thecosts of preparing the necessary paperwork do not deterthem from applying (Chung 2011).4 Private communication withKorean government official, 2011.72

Chapter 63 Government role in green growthThe government has historically played a major role indeveloping globally competitive domestic industries inKorea. Yet meeting Korea’s green growth goals requirethe development of new tools for economic guidance.The three objectives of green growth—reducing greenhousegas emissions and promoting energy security,achieving accelerated levels of economic growth, andimproving the quality of life while also contributing tothe international community—implies a paradigm shiftthat requires participation from all parts of the countryand all levels of the economy – not just the top-level decisionmakers and Korea’s leading conglomerates. Thegovernment has started progress in this regard, by settingup channels for public-private collaboration. ThePresidential Committee for Green Growth (PCGG) isone such institution: it includes the President, PrimeMinister, 14 Ministers and 36 private experts, and it alsoactively seeks input.The Korean government historically had a tight relationshipwith conglomerate firms, which facilitatedsteps aimed at driving economic growth. Today, thegovernment is concentrated on maintaining such relationships,amid the growing influences and sometimesdiverging interests of conglomerate firms. Challenges tochanging the pricing structures of the electricity marketor introducing carbon pricing systems come in partfrom a need to earn the cooperation of the industrialsector, which has a critical part in the government plansfor green growth.4 ConclusionThe Korean case is unusual in the extent to which itsmultiple objectives – energy security, economic growth,and emissions reduction – intertwine to create a commonpurpose. As its goals are currently formulated, thereis little conflict between these three objectives. Accordingto the plan, green growth will lower emission reductions,improve energy security, create significant employment,and drive economic growth, all in a “greener” way. Thisunity of purpose could translate to an unusually unifiedcoalition of interests supporting these goals, assumingthe different actors involved (government, business, consumers)can reach comparable unity on the tools to useto get to the desired outcomes."Yet conglomerate businesses have picked up greentechnology because it is a product that will sell"Of course the pleasant rhetoric of “green,” “environment-friendly,”and “emissions reductions” is not alwayswarmly welcomed by businessmen – Korea is no differentin this from many other countries. Yet conglomeratebusinesses have picked up green technology because it isa product that will sell. In the end, their green technologieswill reduce emissions and support better energy security.A strong perception of a purely economic rationalestrengthens the overall rationale for Korea’s packageof energy objectives and helps build a coalition of interestedparties. The fact that the country has a uniting economicincentive pushing for green growth is a strength.Korea does face meaningful challenges in achievingmany of its goals. Yet considering that green growth isstill at a very early stage of development, the governmenthas definitely taken significant steps, such as laying outthe institutional framework necessary for green growth.It is prepared to take active roles in delivering many ofits promises to emerge as a role model for later developingcountries in realizing the green growth paradigm forsustainable and balanced growth."Korea may also be somewhat unique in the scope andtimeline of its ambitions"Korea may also be somewhat unique in the scope andtimeline of its ambitions. In this discussion we have, directlyor implicitly, discussed a variety of transformationsthat are being undertaken or must be undertaken as partof Korea’s desired paradigm shift: a shift in power sourcesand use; a restructuring of the energy market and itspricing structure; a possible shift in industrial structuretoward more incorporation of small and medium-sizedfirms that are natural fits for emerging niches in new industries;a shift in international role toward a more assertiveleadership in standard-making. And these are justa subset of the range of changes Korea wants to make;shifts beyond our scope of discussion here range fromchanges in ecological approach to mass transit to buildingand urban planning to citizen lifestyle.Individually, these shifts are important. But takentogether, the whole may be greater than the sum of itsparts, if Korea succeeds in restructuring the expectations,logic, and behavior of Korea’s society and economy into anew, self-sustaining “green” whole with a momentum ofits own – what President Lee Myung-bak termed “a newnational development paradigm” (Lee 2008). We have arguedthat we have seen such self-reinforcing transformationsoccur, to greatly varying degrees, in the companioncases of Denmark and California. However, if Korea succeedsin a similar paradigm shift, its transformation willbe somewhat unique in being the result less of the kindof path-dependent, evolutionary process seen in thosecases, and more of a conscious effort undertaken at a historicmoment. It remains to be seen how fully Korea willsucceed with its goals – individually and as a coherentwhole – but the process commands attention from scholarsof green growth policy.Green Growth: From religion to reality 73

Chapter 63 Government role in green growthThe government has historically played a major role indeveloping globally competitive domestic industries inKorea. Yet meeting Korea’s green growth goals requirethe development of new tools for economic guidance.The three objectives of green growth—reducing greenhousegas emissions and promoting energy security,achieving accelerated levels of economic growth, andimproving the quality of life while also contributing tothe international community—implies a paradigm shiftthat requires participation from all parts of the countryand all levels of the economy – not just the top-level decisionmakers and Korea’s leading conglomerates. Thegovernment has started progress in this regard, by settingup channels for public-private collaboration. ThePresidential Committee for Green Growth (PCGG) isone such institution: it includes the President, PrimeMinister, 14 Ministers and 36 private experts, and it alsoactively seeks input.The Korean government historically had a tight relationshipwith conglomerate firms, which facilitatedsteps aimed at driving economic growth. Today, thegovernment is concentrated on maintaining such relationships,amid the growing influences and sometimesdiverging interests of conglomerate firms. Challenges tochanging the pricing structures of the electricity marketor introducing carbon pricing systems come in partfrom a need to earn the cooperation of the industrialsector, which has a critical part in the government plansfor green growth.4 ConclusionThe Korean case is unusual in the extent to which itsmultiple objectives – energy security, economic growth,and emissions reduction – intertwine to create a commonpurpose. As its goals are currently formulated, thereis little conflict between these three objectives. Accordingto the plan, green growth will lower emission reductions,improve energy security, create significant employment,and drive economic growth, all in a “greener” way. Thisunity of purpose could translate to an unusually unifiedcoalition of interests supporting these goals, assumingthe different actors involved (government, business, consumers)can reach comparable unity on the tools to useto get to the desired outcomes."Yet conglomerate businesses have picked up greentechnology because it is a product that will sell"Of course the pleasant rhetoric of “green,” “environment-friendly,”and “emissions reductions” is not alwayswarmly welcomed by businessmen – Korea is no differentin this from many other countries. Yet conglomeratebusinesses have picked up green technology because it isa product that will sell. In the end, their green technologieswill reduce emissions and support better energy security.A strong perception of a purely economic rationalestrengthens the overall rationale for Korea’s packageof energy objectives and helps build a coalition of interestedparties. The fact that the country has a uniting economicincentive pushing for green growth is a strength.Korea does face meaningful challenges in achievingmany of its goals. Yet considering that green growth isstill at a very early stage of development, the governmenthas definitely taken significant steps, such as laying outthe institutional framework necessary for green growth.It is prepared to take active roles in delivering many ofits promises to emerge as a role model for later developingcountries in realizing the green growth paradigm forsustainable and balanced growth."Korea may also be somewhat unique in the scope andtimeline of its ambitions"Korea may also be somewhat unique in the scope andtimeline of its ambitions. In this discussion we have, directlyor implicitly, discussed a variety of transformationsthat are being undertaken or must be undertaken as partof Korea’s desired paradigm shift: a shift in power sourcesand use; a restructuring of the energy market and itspricing structure; a possible shift in industrial structuretoward more incorporation of small and medium-sizedfirms that are natural fits for emerging niches in new industries;a shift in international role toward a more assertiveleadership in standard-making. And these are justa subset of the range of changes Korea wants to make;shifts beyond our scope of discussion here range fromchanges in ecological approach to mass transit to buildingand urban planning to citizen lifestyle.Individually, these shifts are important. But takentogether, the whole may be greater than the sum of itsparts, if Korea succeeds in restructuring the expectations,logic, and behavior of Korea’s society and economy into anew, self-sustaining “green” whole with a momentum ofits own – what President Lee Myung-bak termed “a newnational development paradigm” (Lee 2008). We have arguedthat we have seen such self-reinforcing transformationsoccur, to greatly varying degrees, in the companioncases of Denmark and California. However, if Korea succeedsin a similar paradigm shift, its transformation willbe somewhat unique in being the result less of the kindof path-dependent, evolutionary process seen in thosecases, and more of a conscious effort undertaken at a historicmoment. It remains to be seen how fully Korea willsucceed with its goals – individually and as a coherentwhole – but the process commands attention from scholarsof green growth policy.Green Growth: From religion to reality 73

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