GREEN GROWTH: FROM RELIGION TO REALITY - Sustainia

GREEN GROWTH: FROM RELIGION TO REALITY - Sustainia GREEN GROWTH: FROM RELIGION TO REALITY - Sustainia

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Chapter 5utilities buyback of homegrown electricity. All of thesemeasures benefit the average ratepayer.Amd 37’s popular support thus came not only fromthe progressive, environmentally-minded part of thepopulation, but also from a variety of independent andconservative rural sources across the state. The consumer-friendlyrebates and rate caps may have helpedto render the RPS even more acceptable to the generalpublic. This state-wide public support eventually led toColorado's first RPS.3.2 Research, development and green industriesColorado has a somewhat longer history in the area ofgreen innovation and industry than in green policy per se.Colorado has long provided an encouraging environmentfor the research, development and commercialization ofenergy technologies, fostering many successful renewableenergy and energy efficiency firms even before the state’slegislative move towards green growth. So it is not surprisingthat with new legislation offering even more incentivesto green industries, Colorado has become a hub for cleantech and has attracted global players like Vestas.Colorado houses multiple national laboratories, includingthe National Renewable Energy Laboratory(NREL), National Oceanic and Atmospheric Administration,and National Center for Atmospheric Research,all of which contribute to research and development inclimate change mitigation technologies. These nationallaboratories are located very close to each other, as well asto three higher education institutions in Colorado. Thestate of Colorado has encouraged collaboration amongthese education and research institutions via memorandumsof understanding in order to ensure the rapidtransfer and commercialization of new technologies.A fourth national laboratory, the National Institute forStandards and Technology, is playing a leading role in establishmentof Smart Grid standards."The nurturing environment in Colorado saw manylarge and successful renewable energy and energy efficiencyfirms spring up in Colorado long before the keylegislations of the mid-2000s"The nurturing environment in Colorado saw manylarge and successful renewable energy and energy efficiencyfirms spring up in Colorado long before the keylegislations of the mid-2000s. For example, ArchitecturalEnergy Corporation, headquartered in Boulder, wasfounded in 1982; it generates $10 million annual salesby providing energy efficiency consulting and services(ASES 2009, 57). Since Governor Ritter's "New EnergyEconomy" program began to take off, green industrieshave been expanding rapidly. The research communityin Colorado directly helped the creation and growth ofnew firms. One example is AVA Solar Inc., a thin filmsolar panel producer with a new 500 worker, 200 MWcapacity factory developed at Colorado State Universitywith the support of NREL (ASES 2009).As early as 2007, the renewable energy and energy efficiencyindustries had generated $10.2 billion in revenueand hired 91,285 workers (Bezdek 2009, 47). During thesame year, the total revenue for the oil and gas industrywas $17.2 billion, and the industry employed 70,779workers (MacDonald et al. 2007, 55). Though green industriesgenerated less revenue than the oil and gas industry,it hired more workers.In addition to existing strengths in renewable energyand energy efficiency industries, Colorado also has agenerally attractive business environment, featuring lowcorporate and income tax rates and a highly educatedworkforce. According to Forbes, it is the fourth best placeto do business in the US (Badenhausen 2010). Once lowcarbonpolicies were in place and the state began to focuson green growth in earnest, it is no surprise that globalclean tech leaders like Vestas and its suppliers were attractedto Colorado.3.3 FundingColorado also benefited, at least in the short term, froma coincidental conjunction with federal funding trends.Green policy took off in 2007 and 2008 with incomingGovernor Ritter. Shortly thereafter, the global economicdownturn led to the passage of the US stimulus bill,the American Recovery and Reinvestment Act (ARRA).Since a meaningful percentage of ARRA funds were focusedon renewable energy and efficiency in both newand existing programs, the sudden influx of fundingfrom the federal government in areas like efficiency,weatherization, and renewable energy provided both asafety net for existing programs (which might otherwisehave been cut in the face of state budget difficulties) anda kick start for programs that would otherwise have beenslower or impossible to start, providing levels of fundinglarger and faster than those that states had envisioned forthemselves (Plant 2011).The corollary to this, however, is the potential challengefacing Colorado and other states as ARRA windsdown. Funding for many of these programs, such asweatherization, are expiring or being cut. The need to replacethem at the state level as the influx from the federallevel ebbs will be a huge challenge in the near future, andit is uncertain how effectively states will respond. An inabilityto find replacements could slow industry growthdown (Plant 2011).3.4 The Post-37 shift: turning opponents into alliesIn addition to the growth of its green industry sector,Colorado’s green policy support was ultimately strengthenedby the tolerance or active support of several criticalallies in the conventional energy industry, spurred by theconfiguration of policy proposed. In several cases, theimmediate outcomes of Amd 37 – which turned out tobe easier to achieve than utilities expected, and providedtangible benefits to rural plains voters – significantlyraised support for renewables and green policy, particularlyin the eastern plains counties.64

Chapter 53.4.1 Energy industryGiven Colorado's extraction industries, it should not besurprising that there was significant initial resistance tolow-carbon legislations from energy industry stakeholders.The RPS was rejected by Colorado's Republican controlledsenate twice in 2003 and 2004, before Amd 37passed as a ballot initiative.Xcel Energy, the most influential utility company inColorado, opposed the 10% RPS in the beginning, butquickly had a change of heart and ultimately supportedthe increase of the RPS, first to 20% and then to 30%. Xcelrealized that it would not be difficult to meet the 20% target,as federal tax credits after 2008 made wind energyaffordable (Minard 2010). With Colorado's significantwind potential, improving technologies, and increasingfossil fuel prices, wind energy may become competitivefaster than envisioned. In fact, as early as 2001, Colorado'sPublic Utilities Commission ordered Xcel to build awind farm in Lamar as part of its conventional generationcapacity despite Xcel's protests. The PUC claimed tobase this decision on purely economic grounds – windenergy at Lamar would be cheaper than natural-gas power(Laird 2008). In the end, cost and profitability wouldbe the only things to bring firms truly on-board."A large sector of Colorado's oil and gas industry hasalso jumped on the green-growth wagon, offering fullsupport for Colorado's latest Clean Air Clean Jobs Act"A large sector of Colorado's oil and gas industry hasalso jumped on the green-growth wagon, offering fullsupport for Colorado's latest Clean Air Clean Jobs Act.Under implementation of this act, Xcel will retire two oldcoal-fired power plants and retrofit one of them to burnnatural gas. Given that coal provided for 65.2% of Colorado'selectricity in 2008 while natural gas only provided25.2% (EIA 2010), natural gas producers stand to gain amuch bigger market share at the expense of the coal industry.Indeed, there has been a publicity battle betweenthe coal and the oil and gas industry over the Clean AirClean Jobs Act.The creation of stricter gas drilling rules, paired withthe RPS, allowed environmental organizations to feelmore comfortable lobbying for natural gas over coal.Although natural gas burns cleaner than coal, it is anon-renewable energy source that produces greenhousegas emission. Its longer term viability may depend oncontinued affordability and the development of extractiontechnologies that are acceptable to the public. Supportfrom the oil and gas industry is recent and tentative.Many in Colorado feel that natural gas can hitch its wagonto wind to enhance public support and also may be compensatedby self-reinforcing effects of green policy-createdconstituencies like those seen in the California case.3.4.2 ConsumersMeanwhile, experience with renewables and particularlywind has increased support for green policy among ruralconsumers. By 2006, some of these constituencieshad begun to receive tangible benefits from local easternplains wind installations. Observers familiar with theColorado politics suggest support has risen throughoutthe state, but especially among Republicans and in theeastern plains counties.A possible demonstration of this effect is found amongelectoral returns for races that touched on this issue. Forinstance, Governor Bill Ritter was well known for makingrenewable energy a critical part of his campaign platformin 2006, making 2006 something of a referendumon the program’s success thus far. Gov. Ritter did well inthe 2006 election, and notably, he did significantly betteramongst eastern plains state voters than Amd 37 haddone two years before. Although Gov. Ritter generallydid not receive a majority in these politically conservativeareas, he was competitive; in eastern plains countiesthat had major wind installations in place or under constructionby 2006 (Bent, Logan, Prowers, and Weld), hereceived between 47 and 57% of the vote. In the eighteastern plains counties that had given Amd 37 less than1/3 of their vote, Gov. Ritter typically received around13% more of the vote than Amd 37 did.4 ConclusionThough a state with vast fossil-fuel reserves, Coloradohas embarked on a surprising green growth path. Successstems from the combination of three elements: (1) thepublic advocacy movement leveraging both progressivesupport for environmental protection from Democraticurban regions and mountain counties as well as farmers'and ranchers' support for an RPS that offers themeconomic benefits; (2) the nurturing environment createdby a collaboration of research and education institutionsin Colorado, policies favorable to green industries,and a generally good business environment; (3) an assistfrom high federal funding at a critical period; and (4) thesubsequent increase in support from important industrystakeholders like Xcel Energy and key natural gas companies,as well as rural consumers, based on perceivedadvantages offered them by green policy."Second, Colorado’s story demonstrates the importanceof policy moves that have immediate, tangible,on-going benefits for constituencies that otherwisemight be skeptical of green policy"There are two key lessons to draw from Colorado’ssuccess. First, Colorado was able to make a relatively rapidshift toward a green industry path because key policyleaders identified a potential partnership between multiplevery different constituencies who all had intereststhat could be served by similar green growth policies.This provided the basis for a policy realignment basedon an informal partnership between these groups.Green Growth: From religion to reality 65

Chapter 53.4.1 Energy industryGiven Colorado's extraction industries, it should not besurprising that there was significant initial resistance tolow-carbon legislations from energy industry stakeholders.The RPS was rejected by Colorado's Republican controlledsenate twice in 2003 and 2004, before Amd 37passed as a ballot initiative.Xcel Energy, the most influential utility company inColorado, opposed the 10% RPS in the beginning, butquickly had a change of heart and ultimately supportedthe increase of the RPS, first to 20% and then to 30%. Xcelrealized that it would not be difficult to meet the 20% target,as federal tax credits after 2008 made wind energyaffordable (Minard 2010). With Colorado's significantwind potential, improving technologies, and increasingfossil fuel prices, wind energy may become competitivefaster than envisioned. In fact, as early as 2001, Colorado'sPublic Utilities Commission ordered Xcel to build awind farm in Lamar as part of its conventional generationcapacity despite Xcel's protests. The PUC claimed tobase this decision on purely economic grounds – windenergy at Lamar would be cheaper than natural-gas power(Laird 2008). In the end, cost and profitability wouldbe the only things to bring firms truly on-board."A large sector of Colorado's oil and gas industry hasalso jumped on the green-growth wagon, offering fullsupport for Colorado's latest Clean Air Clean Jobs Act"A large sector of Colorado's oil and gas industry hasalso jumped on the green-growth wagon, offering fullsupport for Colorado's latest Clean Air Clean Jobs Act.Under implementation of this act, Xcel will retire two oldcoal-fired power plants and retrofit one of them to burnnatural gas. Given that coal provided for 65.2% of Colorado'selectricity in 2008 while natural gas only provided25.2% (EIA 2010), natural gas producers stand to gain amuch bigger market share at the expense of the coal industry.Indeed, there has been a publicity battle betweenthe coal and the oil and gas industry over the Clean AirClean Jobs Act.The creation of stricter gas drilling rules, paired withthe RPS, allowed environmental organizations to feelmore comfortable lobbying for natural gas over coal.Although natural gas burns cleaner than coal, it is anon-renewable energy source that produces greenhousegas emission. Its longer term viability may depend oncontinued affordability and the development of extractiontechnologies that are acceptable to the public. Supportfrom the oil and gas industry is recent and tentative.Many in Colorado feel that natural gas can hitch its wagonto wind to enhance public support and also may be compensatedby self-reinforcing effects of green policy-createdconstituencies like those seen in the California case.3.4.2 ConsumersMeanwhile, experience with renewables and particularlywind has increased support for green policy among ruralconsumers. By 2006, some of these constituencieshad begun to receive tangible benefits from local easternplains wind installations. Observers familiar with theColorado politics suggest support has risen throughoutthe state, but especially among Republicans and in theeastern plains counties.A possible demonstration of this effect is found amongelectoral returns for races that touched on this issue. Forinstance, Governor Bill Ritter was well known for makingrenewable energy a critical part of his campaign platformin 2006, making 2006 something of a referendumon the program’s success thus far. Gov. Ritter did well inthe 2006 election, and notably, he did significantly betteramongst eastern plains state voters than Amd 37 haddone two years before. Although Gov. Ritter generallydid not receive a majority in these politically conservativeareas, he was competitive; in eastern plains countiesthat had major wind installations in place or under constructionby 2006 (Bent, Logan, Prowers, and Weld), hereceived between 47 and 57% of the vote. In the eighteastern plains counties that had given Amd 37 less than1/3 of their vote, Gov. Ritter typically received around13% more of the vote than Amd 37 did.4 ConclusionThough a state with vast fossil-fuel reserves, Coloradohas embarked on a surprising green growth path. Successstems from the combination of three elements: (1) thepublic advocacy movement leveraging both progressivesupport for environmental protection from Democraticurban regions and mountain counties as well as farmers'and ranchers' support for an RPS that offers themeconomic benefits; (2) the nurturing environment createdby a collaboration of research and education institutionsin Colorado, policies favorable to green industries,and a generally good business environment; (3) an assistfrom high federal funding at a critical period; and (4) thesubsequent increase in support from important industrystakeholders like Xcel Energy and key natural gas companies,as well as rural consumers, based on perceivedadvantages offered them by green policy."Second, Colorado’s story demonstrates the importanceof policy moves that have immediate, tangible,on-going benefits for constituencies that otherwisemight be skeptical of green policy"There are two key lessons to draw from Colorado’ssuccess. First, Colorado was able to make a relatively rapidshift toward a green industry path because key policyleaders identified a potential partnership between multiplevery different constituencies who all had intereststhat could be served by similar green growth policies.This provided the basis for a policy realignment basedon an informal partnership between these groups.Green Growth: From religion to reality 65

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