The Elements of Business Plan

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7P’s - Products• Are the products or services of the business described in theplan?• Does the plan describe features of the products or (better) doesthe plan set out the unique advantages the products have forthe target customers?• If there a mix of customers identified in the plan?• Are there clear plans for the introduction of more than oneproduct?• #1 Tip: beware of top down plans “the total market size is£5bn, if we get just 1% of this market we will turnover £50m”isis-enterprise.com© Copyright 2011 Isis Innovation Ltd.
Key People• Background of the founding team and their achievements• Other mentors/stakeholders?• New hires and proposed management team, experience androlesisis-enterprise.com© Copyright 2011 Isis Innovation Ltd.
Page 1 and 2: The Elements of Business PlanElena
Page 3 and 4: Business Plan• Business plan outl
Page 5 and 6: The Opportunity• 2-3 pages long
Page 7: The Technology/Product• Describes
Page 11 and 12: Business Model• Describes the rou
Page 13 and 14: 7P’s - Production• Does the pla
Page 15 and 16: 7P’s - Profit• Study the cashfl
Page 17 and 18: IP Position• Highlights patent st
Page 19 and 20: Risk Analysis• What potential ris
Page 21 and 22: Business Plan: Mistakes• Saying t
Page 23: Video Presentation - The Sophos Sto

The Elements of Business Plan

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