The Elements of Business Plan

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The Market Analysis• Long Section (5 to 10 pages)• Market Analysis• Market size• Geography• Outlines existing players• Discusses competition• Competitive advantage• Target Marketisis-enterprise.com© Copyright 2011 Isis Innovation Ltd.
The Technology/Product• Describes the background of the invention• Explains the technology/product characteristics• Should include the technology advantages/benefits and KSP(key selling points)• Explains how the KSP of the technology would fill a market gapor existing need• How is the product better than existing (product comparison)isis-enterprise.com© Copyright 2011 Isis Innovation Ltd.
Page 1 and 2: The Elements of Business PlanElena
Page 3 and 4: Business Plan• Business plan outl
Page 5: The Opportunity• 2-3 pages long
Page 9 and 10: Key People• Background of the fou
Page 11 and 12: Business Model• Describes the rou
Page 13 and 14: 7P’s - Production• Does the pla
Page 15 and 16: 7P’s - Profit• Study the cashfl
Page 17 and 18: IP Position• Highlights patent st
Page 19 and 20: Risk Analysis• What potential ris
Page 21 and 22: Business Plan: Mistakes• Saying t
Page 23: Video Presentation - The Sophos Sto

The Elements of Business Plan

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