The Elements of Business Plan

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Business Plan• Why do you write a business plan?• To inform about your intentions• To persuade a third party to provide resources or assistance• To set a goal and explain how you are going to achieve it• To set financial targets so you can forecast sales & control costs• All real plans are unique• Format: few page summary, slide presentation or around 15 page Worddocument• There is software for facilitating business plan writing; prices vary from£25 to over £1000. For small/medium size business, expect to pay around £50 to£90isis-enterprise.com© Copyright 2011 Isis Innovation Ltd.
Business Plan• Business plan outline• Executive summary• The Opportunity (Proposition or Business Objective)• The Market Analysis• The Technology/Product• Key People• Business Model (Operations)• Financials• Exit Strategy• IP Position• Risk Analysis• Appendix including: customer testimonials; product specifications;market research details; management CVs; supplier agreementsisis-enterprise.com© Copyright 2011 Isis Innovation Ltd.
Page 1: The Elements of Business PlanElena
Page 5 and 6: The Opportunity• 2-3 pages long
Page 7 and 8: The Technology/Product• Describes
Page 9 and 10: Key People• Background of the fou
Page 11 and 12: Business Model• Describes the rou
Page 13 and 14: 7P’s - Production• Does the pla
Page 15 and 16: 7P’s - Profit• Study the cashfl
Page 17 and 18: IP Position• Highlights patent st
Page 19 and 20: Risk Analysis• What potential ris
Page 21 and 22: Business Plan: Mistakes• Saying t
Page 23: Video Presentation - The Sophos Sto

The Elements of Business Plan

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