The Elements of Business Plan

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Business Plan: Mistakes• Failing to assess durability and sustainability• Market (web) data unsupported by evidence• Equating a large, growing market with ease of gaining share• Too many spreadsheets• Endless sensitivity analyses• Disproportionate time devoted to financials in presentations• Ignoring potential risks• Inappropriate organizational structureisis-enterprise.com© Copyright 2011 Isis Innovation Ltd.
Video Presentation – The Sophos Story• In the words of the co-founder Jan Hruska• What lessons can we learn about the behaviour of successfulbusinesses from Jan Hruska?• Many of these lessons relate to the 7P’s• We will discuss the lessons at the end of the videoisis-enterprise.com© Copyright 2011 Isis Innovation Ltd.
Page 1 and 2: The Elements of Business PlanElena
Page 3 and 4: Business Plan• Business plan outl
Page 5 and 6: The Opportunity• 2-3 pages long
Page 7 and 8: The Technology/Product• Describes
Page 9 and 10: Key People• Background of the fou
Page 11 and 12: Business Model• Describes the rou
Page 13 and 14: 7P’s - Production• Does the pla
Page 15 and 16: 7P’s - Profit• Study the cashfl
Page 17 and 18: IP Position• Highlights patent st
Page 19 and 20: Risk Analysis• What potential ris
Page 21: Business Plan: Mistakes• Saying t

The Elements of Business Plan

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