The Elements of Business Plan
The Elements of Business Plan The Elements of Business Plan
Business Plan Financial Model• Start with cash – expenditure and income• Be realistic• Use bottom-up approach• Assume everyone gets paid properly from the start• Build formal P&L, balance sheet from the cash flow• Examine the biggest risks• Be able to justify the smallest numbersisis-enterprise.com© Copyright 2011 Isis Innovation Ltd.
Business Plan: Mistakes• Saying that the company has no competition or underestimatingthe strength of competitors• No clear business model• Disorganized and internally contradictory plan• Miscalculation of market share and market size• Being too close to the product• Providing excessive detail• Assuming that customer benefits are self-evidentisis-enterprise.com© Copyright 2011 Isis Innovation Ltd.
- Page 1 and 2: The Elements of Business PlanElena
- Page 3 and 4: Business Plan• Business plan outl
- Page 5 and 6: The Opportunity• 2-3 pages long
- Page 7 and 8: The Technology/Product• Describes
- Page 9 and 10: Key People• Background of the fou
- Page 11 and 12: Business Model• Describes the rou
- Page 13 and 14: 7P’s - Production• Does the pla
- Page 15 and 16: 7P’s - Profit• Study the cashfl
- Page 17 and 18: IP Position• Highlights patent st
- Page 19: Risk Analysis• What potential ris
- Page 23: Video Presentation - The Sophos Sto
<strong>Business</strong> <strong>Plan</strong>: Mistakes• Saying that the company has no competition or underestimatingthe strength <strong>of</strong> competitors• No clear business model• Disorganized and internally contradictory plan• Miscalculation <strong>of</strong> market share and market size• Being too close to the product• Providing excessive detail• Assuming that customer benefits are self-evidentisis-enterprise.com© Copyright 2011 Isis Innovation Ltd.
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