The Elements of Business Plan
The Elements of Business Plan The Elements of Business Plan
7P’s - Protection• Does the company have any form of IP protection?• If patents, what is there status, territory and do they protectthe products?• If trademarks, are the marks registered in key markets? Arethe marks well known?• Has critical knowhow been transferred into the business? Is theknowhow understood by more than one person (key-man)?• Are contracts in place providing barriers to competition?isis-enterprise.com© Copyright 2011 Isis Innovation Ltd.
Risk Analysis• What potential risk there are• Market• Technology• Financial• Sustainability• Possible mitigationsisis-enterprise.com© Copyright 2011 Isis Innovation Ltd.
- Page 1 and 2: The Elements of Business PlanElena
- Page 3 and 4: Business Plan• Business plan outl
- Page 5 and 6: The Opportunity• 2-3 pages long
- Page 7 and 8: The Technology/Product• Describes
- Page 9 and 10: Key People• Background of the fou
- Page 11 and 12: Business Model• Describes the rou
- Page 13 and 14: 7P’s - Production• Does the pla
- Page 15 and 16: 7P’s - Profit• Study the cashfl
- Page 17: IP Position• Highlights patent st
- Page 21 and 22: Business Plan: Mistakes• Saying t
- Page 23: Video Presentation - The Sophos Sto
7P’s - Protection• Does the company have any form <strong>of</strong> IP protection?• If patents, what is there status, territory and do they protectthe products?• If trademarks, are the marks registered in key markets? Arethe marks well known?• Has critical knowhow been transferred into the business? Is theknowhow understood by more than one person (key-man)?• Are contracts in place providing barriers to competition?isis-enterprise.com© Copyright 2011 Isis Innovation Ltd.
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