The Elements of Business Plan

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7P’s - Promotion• Are the printed materials (and website) consistent with thebusiness plan?• Do the materials concerning products clearly communicate thecustomer advantages?• Will the company use distributors to access customers? Whoare the distributors and who will manage them?• Does the company have a realistic understanding of the costsand success rates of passive marketing (mailshots, websearches)?isis-enterprise.com© Copyright 2011 Isis Innovation Ltd.
7P’s - Production• Does the plan set out how the company plans to produce its products?• Does the company understand its value chain (Porter)?• A value chain is a chain of activities• Products pass through all activities of the chain in order• At each activity the product gains some value• The chain of activities gives the products more added valueInboundlogisticsOperationsOutboundlogisticsMarketing &> > > >SalesServiceFirm infrastructureHR ManagementTechnology developmentProcurement• Are appropriate activities outsourced?• How does the company plan to manage quality?• How does the company plan to support its products?isis-enterprise.com© Copyright 2011 Isis Innovation Ltd.
Page 1 and 2: The Elements of Business PlanElena
Page 3 and 4: Business Plan• Business plan outl
Page 5 and 6: The Opportunity• 2-3 pages long
Page 7 and 8: The Technology/Product• Describes
Page 9 and 10: Key People• Background of the fou
Page 11: Business Model• Describes the rou
Page 15 and 16: 7P’s - Profit• Study the cashfl
Page 17 and 18: IP Position• Highlights patent st
Page 19 and 20: Risk Analysis• What potential ris
Page 21 and 22: Business Plan: Mistakes• Saying t
Page 23: Video Presentation - The Sophos Sto

The Elements of Business Plan

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