Part 1 - Community Strategic Plan 2009 - 2018 - Rockdale City Council

CommunityStrategic Plan2009–2018

Rockdale City Council2 Bryant St. Rockdale NSW 2216T 02 9562 1666F 02 9562 1777E rcc@rockdale.nsw.gov.auW www.rockdale.nsw.gov.au

Table of Contentspage 5 Message to our Community7 Introduction8 Delivering Services through Integrated Planning9 City of Rockdale – Gateway to a Global City11 Council’s Operating Environment13 Council’s Charter15 The Future at a Glance23 Strategic Directions to Transform the CityCommunity Strategic Plan 2009-2018 | 3

Message to our CommunityOn any given weekend you can walk through the City of Rockdale and find there is something going on. Whether it isfamilies playing in the park, theatre performances in Rockdale Town Hall, children at the skate park, joggers on the beachor social gatherings at the many cafés and restaurants throughout the City.During the week on the same walk you will find offices, retail stores and manufacturing sites busy at work and findpeople doing business at cafés or children crossing the road after school. Whichever way you look at it, the City ofRockdale is a vibrant and exciting community with so much to offer.To ensure that our City remains prosperous with services and facilities that meet the expectations of its residents,businesses and visitors, we need a structured and detailed plan that covers both the long-term and short-term vision.To do this Council has implemented the Rockdale City Plan 2009-2018.The Rockdale City Plan has been published in accordance with the Department of Local Government’s IntegratedPlanning and Reporting guidelines which will be progressively implemented over the next three years. This is the firsttime we have produced this document which replaces our annual Management Plan.The Rockdale City Plan 2009-2018 encompasses a broad vision and a detailed structure of Council’s plans for the City.In this document you will find planning for all aspects of our City including town planning, environmental sustainability,employment, recreation, cultural directions, Council services and transport. This document will help provide a clear andconcise understanding of what your Council is doing for your City.The Rockdale City Plan comprises two documents: the Community Strategic Plan and the Delivery Program.The Community Strategic Plan describes Council’s charter and draws together all key projects for the City which Councilhas been working on, such as Destinations Rockdale, the Thriving Town Centres program, Cooks Cove development,Wolli Creek, and the Brighton Pier and Marina. We have already made considerable progress towards implementingthese projects but there is more to do and these initiatives are described in this plan.The Delivery Program describes in great detail how Council will implement its vision and Strategic Directions outlined inthe Community Strategic Plan.As you will discover, this important document encompasses a diverse and vast selection of projects, initiatives andprojects. It’s a collection of plans that, over time, will help transform our City into a progressive, sustainable and liveableCity and here at Council we are excited to be presenting this vision to you.Councillor Bill SaravinovskiMayorChris WatsonGeneral ManagerCommunity Strategic Plan 2009-2018 | 5

Rockdale City Plan | 6The City of Rockdale

IntroductionCouncil has prepared the City Plan for the first time based on the NSW Department ofLocal Government’s Integrated Planning and Reporting guidelines which will be progressivelyimplemented over the next three years.The City Plan is a suite of three plans – Community Strategic Plan, Delivery Program and anOperational Plan.The Community Strategic Plan sets a long term direction by identifying our vision foreveryone living, visiting and working in our City. It sets the goals, and priorities for all parts ofthe City around four Strategic Directions. It also draws together all the projects for the Citywhich Council has been working on such as Destinations Rockdale, Thriving Town CentresProgram, Cook Cove Development, Wolli Creek, Brighton Pier and Marina etc.The Strategic Directions are:1. A City with a Sense of Pride2. A Liveable City with Lifestyle Quality3. A Connected and Accessible City4. A City with Viable Business and Employment OpportunitiesThe Delivery Program and Operational Plan describe the strategic projects, initiatives anddirect delivery of services to the community through which Council will implement Council’sMission, Vision and Strategic Directions outlined in the Community Strategic Plan.This City Plan places Council in a strong position to respond to new requirements by theNSW Department of Local Government and work with all stakeholders to strive towardsachieving the vision for the City.Community Strategic Plan 2009-2018 | 7

City of Rockdale – Gateway to a Global CityThe City is located on the historic shores of Botany Bay, the birthplace of modern Australia and has an estimatedpopulation of 92,122. The local government area is 30km² in size and is located 12km from Sydney’s Central BusinessDistrict (CBD) with Sydney International Airport lands to the north, Georges River to the south and the suburb ofKingsgrove to the west.The City of Rockdale, offers something for everyone - from Thriving Town Centres to the tranquillity of stunningbeaches. Yet it is what lies within the City’s boundaries that makes it a much sought-after City, attractive to newresidents and businesses.Rockdale is a truly international city, with approximately 41 per cent of the City’s residents from non-Englishspeaking backgrounds. The main languages heard on the streets include Arabic, Chinese, Greek, Italian, Macedonianand Spanish, and along with these diverse sounds, come diverse tastes. Visitors come to the City of Rockdale toenjoy tastes from some of the most authentic dining outlets Sydney has to offer, making the City Rockdale a trulyinternational City.Community Strategic Plan 2009-2018 | 9

The City is well serviced by public transport to the Sydney CBD, and is also well serviced by buses (public and private)and trains (travelling along the Illawarra and East Hills railway lines). Major road such as the Princes Highway, GeneralHolmes Drive and M5 East Motorway run through the City, and the Sydney International Airport is on its doorstep.Many families choose to make the City of Rockdale their home due to its strong community links, and new familiestake pleasure in settling near their extended family. There is a diverse range of housing choices to suit everyone, fromtranquil leafy urban villages, to inner City living at Wolli Creek.The beaches alone - Brighton Le Sands, Monterey, Ramsgate and Sans Souci - remind visitors of the Mediterranean,with calm water and white sand. The beaches are clean and safe, and the City boasts a range of aquatic facilitiesincluding sailing, diving, canoeing, water skiing and fishing. This area is favoured by locals and visitors alike, often playinghost to major community events, and is increasingly being identified as Sydney’s Mediterranean Riviera.The City of Rockdale features natural bushland and wetland areas, providing habitat essential to the survival of severalindigenous plants and animals. Migrating bird species that visit from as far as Siberia can thrive due to internationaltreaties.Parks and sporting fields in the City provide residents and visitors recreational opportunities not found anywhereelse in inner Sydney, including beachfront BBQ facilities, cycleways that extend across the Metropolitan Sydney area,popular walking tracks that play an important role in residents’ fitness regimes, plus a variety of sporting locations forlocal sporting clubs.The City also has several notable commercial centres, Rockdale, Bexley, Arncliffe, Wolli Creek, Brighton Le Sands,Kingsgrove and Ramsgate, and three main light industrial areas, Turrella, Rockdale South and Kogarah, which provideemployment opportunities and service their local communities. Commercial space is set to increase considerablyover the next few years with the construction of a new technology park in the City’s north - Cooks Cove, where anadditional 11,000 permanent jobs will be injected into the local economy.Tourism opportunities are also growing fast in the area, particularly along the beach at Brighton Le Sands, which ishome to a popular international convention centre and myriad of restaurants that reflect the area’s cosmopolitan mixof cultures.Rockdale City Plan | 10

Council’s Operating EnvironmentNSW Government Goals and PlansThe Community Strategic Plan reflects key NSW Government planning expectations, including: The State Plan Metropolitan Strategy South Subregional StrategyNSW Government State PlanState Plan: A New Direction for NSW, released in November 2006, defines the overarching goals and outcomes that theNSW Government has set for this State, which should shape public policy over the next 10 years. These are: Rights, Respect and Responsibility - The justice system and services that promote community involvement andcitizenship; Delivering Better Services - The key areas of service delivery to the whole population (health, education,transport); Fairness and Opportunity - Services that promote social justice and reduce disadvantage; Growing Prosperity A cross NSW - Activities that promote productivity and economic growth, including in ruraland regional NSW; and Environment for Living - Planning, environmental protection, and arts and recreation.These objectives are mirrored in the aims of the NSW Government Metropolitan Strategy and South SubregionalStrategy, and form the strategic policy framework for the vision, strategic directions and plans in the Rockdale City Plan.Metropolitan Strategy - City of Cities (2005)The NSW Government Metropolitan Strategy is a broad framework to secure Sydney’s place in the global economyby promoting and managing growth. It outlines a vision for Sydney over the next 25 years; the challenges faced, andthe directions to follow to address these challenges and achieve the vision.One of the key challenges of the Metropolitan Strategy is to manage the growth and change implications ofaccommodating an extra 1.1 million people, requiring 640,000 new homes and capacity for 550,000 new jobs by 2031.For the City of Rockdale, this translates to 290 dwellings per year up to 2025 (ie 5800 dwellings over the 20 years)and 13,000 additional jobs by 2025.Economic, social and environmental sustainability are the guiding principles for the Metropolitan Strategy. These are: Enhance Liveability; Strengthen Economic Competitiveness; Ensure Fairness; Protect the Environment; and Improve Governance.Community Strategic Plan 2009-2018 | 11

Draft South Subregional Strategy (2007)The City of Rockdale forms part of the Draft Southern Sydney Subregion, along with Kogarah, Hurstville, Canterbury,Sutherland and Marrickville Local Government Areas. The NSW Government’s Draft South Subregional Strategy setsspecific directions and targets which each local Council must use as the framework for local land use planning until2031. For Rockdale City, the key directions include: Retaining and protecting strategic employment lands to help provide jobs close to home; Planning for employment growth at Sydney Airport and Environs; Identifying opportunities for renewal around centres and provide a greater mix of housing; and Protecting the subregion's environment and lifestyle.The NSW Government requires each Council to prepare a new comprehensive Local Environment Plan (LEP) inaccordance with their standard planning instrument, and to incorporate measures that will achieve specific dwellingand employment targets for the subregion. The specific targets set for Rockdale City are:Draft Southern Sydney SubregionCity of RockdaleResidential 35,000 dwellings 7,000 dwellingsEmployment 29,000 jobs 13,000 jobsCouncil has taken a progressive and strategic approach to planning the City’s future for many years. For this reason,the City’s current principal planning instrument - Rockdale City LEP 2000 - already provides sufficient capacity toachieve the above targets set by 2031.Council’s Goals and PlansDestinations Rockdale 2005+20 Strategic PlanCouncil’s principal strategic planning documents are Destinations Rockdale 2005+20 Vision and the various Plans ofManagement for the City’s extensive public open spaces. These plans are complemented by Strategic CorporateProjects including the Thriving Town Centres Program to reinvigorate the City’s town centres, the Cooks CoveRedevelopment Project which will generate significant investment and jobs growth, and key infrastructure projectssuch as the Brighton Boardwalk.Rockdale City Plan | 12

Council’s CharterOur VisionOur MissionTo provide quality local government services that protect our environment, are respectful to our community’s needsand are delivered in a financially, socially and environmentally responsible way.Our Values Pride in our City Responding to Community Needs Working TogetherCouncil will demonstrate these values in the workplace through the following behaviours:Pride in our CityResponding to Community NeedsWorking Together◆ Be creative and innovative◆ Champion effective new ideas◆ Be proactive in finding solutions◆ Be enthusiastic when dealing with customers◆ Be empathetic, polite and professional◆ Respond within agreed timeframes◆ Focus on solutions to meet customer needs◆ Take ownership of a customer query by resolving it or following upits resolution personally◆ Respect the customer’s perspective◆ Be open and accountable◆ Keep up to date with industry and technology changes◆ Challenge each others’ ideas and strip away barriers to innovation◆ Be receptive to change and new ideasCommunity Strategic Plan 2009-2018 | 13

Delivering Services to the CommunityCouncil’s core business is:City PlanningAsset and Facilities ManagementCommunity AdvocacyService DeliveryCouncil Core BusinessesCity PlanningAsset & Facilities ManagementCommunity AdvocacyService DeliveryAdvocateFacilitateDeliverImproved ServiceOutcomes toCommunity,Customers andKey StakeholdersCouncil has a critical role in implementing the City Plan. However, the Vision can only be achieved throughpartnerships with community, business and government, and the efforts and commitment of Council’s staff.Each Service Unit in Council will develop and implement plans and actions to achieve the four specific StrategicDirections and their associated Outcomes described in this plan. This additional detail can be found in the four yearDelivery Program and one year Operational Plan.At the end of each quarter progress will be monitored and the goals and targets reaffirmed. Throughout this processcontinued opportunities for stakeholder engagement will be established so that together, we can achieve a sustainablefuture for everyone in our City.Rockdale City Plan | 14

The Future at a GlanceCouncil’s vision for the Rockdale Community is expressed through seven themes:1. Indulge Yourself at Brighton Le Sands2. Rockdale Town Centre – The Civic Heart3. A Mosaic of Villages4. Wolli Creek – Inner City Living and Working at its Very Best5. Diverse Quality Homes for a Diverse Community6. Quality Places to Play and Relax7. Be Seen - Exposing Businesses to SucceedCommunity Strategic Plan 2009-2018 | 15

Indulge Yourself at Brighton Le SandsBrighton Le Sands will be transformed into a destination where residents, international and local visitors can indulgethemselves in an array of recreational and lifestyle activities, as highlighted in Destinations Rockdale 2005+20.It will also be recognised as a destination that is unique to anywhere else in the country, becoming a sought-afterconference venue for national and international conferences and trade shows.Brighton Le Sands will feature opportunities for the following indulgences: Long and short stay marina, with related boat rental and provision stores; A predominate public space feature at the end of the pier such as a crystal building; More opportunities to develop tourist related activities in the town centre; More commercial activities promoted on the beachfront to provide active leisure activities; An increase in conference, function and trade facilities; Increase the opportunity for parking 24/7; Alfresco strip dining and shopping along Bay Street; A boardwalk extending across the beachfront; and Bay Street transformed into a tree-lined boulevard.Rockdale City Plan | 16

Rockdale Town Centre – The Civic HeartWith a Mediterranean feel that reflects its community, the Civic Heart of the City is Rockdale Town Centre.It’s the place where locals live, work and play. And, much like in many Mediterranean cultures, this town centre is thecivic and community heartbeat of its City.It will continue to be the place where locals enjoy a variety of activities and services throughout the streets, with asurprise around every corner.Rockdale Town Centre will feature the following precincts and features:Northern Rockdale Town CentreThis area will be recognised as the City’s main business and retail centre featuring a central park and a communitycentre. Surrounding this precinct will be quality residential developments, facing in on the park and backed bycommercial developments along the Princes Highway. This will move the activities one street back from the highwayto allow locals to lose themselves in this Mediterranean-style town centre without the sounds of the traffic from thehighway.Central Rockdale Town CentreThe redevelopment of a unique retail hub – King Street Place - features an open air mall, steps away from the centralpark; a place where locals can enjoy lunch in the sun. Closed to cars, it provides a piazza style environment, wherelocals can plan to meet and catch up on the gossip.Chapel Street PrecinctSouth of Bay Street, this site will feature a high-quality retail and residential development with all the luxuries of livingin a busy town centre. Here locals will be able to use public transport to get anywhere across Sydney, do all theirshopping locally and be able to enjoy a lazy coffee and stroll through the markets on the weekends.Community Strategic Plan 2009-2018 | 17

A Mosaic of VillagesThrough the Thriving Town Centres Project, the City will be host to a mosaic of villages. Each Town Centre willhave improvements to allow it to better service its local neighbourhood and provide a home away from home for itscommunity.All major local town centres will undergo public domain transformation to become tree-filled street shoppingprecincts. There will be outdoor cafes, boutique retail and local produce for residents and visitors to enjoy. Weekdayswill be busy…and even busier over the weekends with locals catching up with friends over a late breakfast or gourmetlunch.Each town centre will retain and enhance its intrinsic charm which is reflective of local surroundings and thecommunity. Each centre will feature:Attractive, good quality public areas where people can meet in safety;Ease of access – pedestrian, private motor vehicle, public transport and cycling;Building design that reinforce the desired local character;Access to a range of community services and facilities; andIncreased residential and commercial opportunities.Rockdale City Plan | 18

Wolli Creek – Inner City Living and Workingat its Very BestUnlike any other Inner City offering, Wolli Creek at the City’s most northern end will offer residents and visitors theopportunity to be in Sydney’s CBD within a few minutes by public transport, be next door to the airport, and withina short drive to the white sands on the shores of Botany Bay.One side of Wolli Creek will offer a pedestrian village with active streets alive with trees, shops and cafes. The otherside of the suburb will host Sydney’s newest commercial place offering numerous environmental, social and economicbenefits to the City of Rockdale and Sydney.Nestled strategically next to the Sydney domestic and international airports, Wolli Creek will become one of Sydney’smost sought-after suburbs with over 7000 new residents and 10,000 employees enjoying the unique benefits of InnerCity living.Community Strategic Plan 2009-2018 | 19

Diverse Quality Homes for a Diverse CommunityFamilies choose to make the City of Rockdale their home due to its strong community connections. Young familiestake pleasure in settling near their extending family and enjoy being able to raise their family in the same area theygrew up in.With this in mind, Council will provide a variety of housing options to satisfy the diverse tastes and needs ofour future community, while respecting the special character of many neighbourhoods and special streetscapesthroughout the City. Council’s residential strategy will see:High quality residential apartments generally encouraged near public transport nodes;Town centre opportunities for residents who love living and working in the heart of the City;Single detached and town centre apartments in the City’s suburban villages; andSeniors living opportunities close to essential services and public transport.Rockdale City Plan | 20

Quality Places to Play and RelaxThe City of Rockdale boosts one of the most beautiful coastlines in the country. The beach front is often comparedby visitors to the coastline of the Mediterranean, with its white sand and calm water.Available activities will be extended on our waterfront by allowing more commercial use of the beach front and theparks along the foreshore. Commercial activities could include a bike hire service, ice-cream vendors, cafes, bars,restaurants, beach beds for hire, and kite surfing. The result will bring more people to the beach: ultimately creating aMediterranean feel and atmosphere where the community meets and spends its days.The City will feature a number of premium recreation sites for the community and visitors to enjoy. Some of theCity's larger public space areas will be developed to include state-of-the-art sporting and recreation facilities for localand regional sporting clubs, including the likes of Bicentennial Park and the Kyeemagh area. Other passive recreationopportunities will be encouraged in some of our residents favourite spaces, including Cook Park, Muddy Creek andBardwell Valley, to ensure these areas are enjoyed by many age groups and can provide a variety of lifestyle choices,from bush walking to fishing off the beach front.Community Strategic Plan 2009-2018 | 21

Be Seen – Exposing Businesses to SucceedMore opportunities for local businesses to be seen will be made available by encouraging more commercial andindustrial developments along our City’s major roads and town centres - promoting them as enterprise hubs.Local small to medium sized businesses will be able to take advantage of these prime sites, with larger commercialspaces being made available.A major draw card for opening a business along these sites will be the amount of exposure a business can gain. Theseroad and town centres currently handle thousands of cars per day and the exposure opportunities are endless forlocal businesses to succeed such as panel beaters, dry cleaners and other light industrial businesses.The community will enjoy the convenience of having their needs provided locally and in a centralised manner. Localswill be able to have their car serviced, pick up the dry cleaning and visit the hardware store all in the same area.By providing more commercial and industrial areas in Rockdale City, we seek to benefit from the potential growthin the commercial markets, thus enhancing our town centres by attracting new business and providing greateremployment opportunities.Rockdale City Plan | 22

Strategic Directions to Transform the CityCouncil is committed to achieving the Vision through four Strategic Directions which form the platform forCouncil’s Community Strategic Plan, Delivery Program and Operational Plan. All of these plans collectively arereferred to as the Rockdale City Plan 2009-2018.A City with aSense of PrideA City withViable Businessand EmploymentOpportunitiesCityVisionA LiveableCity with LifestyleQualityA Connectedand AccessibleCityThe Rockdale City Plan describes the Strategic Directions and Priority Actions Council is committed to achievingover the next four years, and the performance indicators that will be used to measure Council’s success in achievingthe desired outcomes.Community Strategic Plan 2009-2018 | 23

Strategic Direction 1A City with a Sense of PrideOutcome Priority Actions Performance MeasuresThe communityis inclusive andharmoniousOrient corporate planning andorganisational arrangements to incorporatethe values and priorities of our communityEffective communication channels areutilised to engage with the community,stakeholders and staff◆ Council welcomes and facilitates effectiveconsultation and evidence based research to informCouncil’s decision-making.◆ Council is a leader in advocating to government,business and the broader community on behalf ofthe City’s constituent communities.Wise and effectivecivic leadership thatconsiders all viewsCommunity wellbeingis enhancedModel and foster a safe, ethical and qualityculture within the organisationDevelop systems, processes andpolicies which allow staff to reach theirfull potential and ability to meet ourcustomers needsMaintain effective risk managementMaintain a governance framework thatensures transparency and accountabilityPublic health and safety programs areimplemented, monitored and improved◆ Principles of responsible governance, environmental,economic, social and cultural sustainability underpinCouncil’s decision-making.◆ Council’s service levels and performance reflectcommunity and customer expectations, as verifiedby ongoing consultation, satisfaction ratings andbenchmarking.◆ Council’s organisational culture is based on trust,ethical conduct, accountability, innovation andcommitment to public service.◆ Business practices, technology and informationsystems maximise effectiveness, efficiency andresponsiveness.◆ Safety issues and crime ‘hot spots’ are identified andstrategies implemented to improve public safetytrough Council’s Crime Prevention Action Plan.◆ Local communities take responsibility for the safetyof their neighbourhoods and the prevention ofcrime in collaboration with Police and relevantauthorities through community safety projects.Positive City ImageProactive communication of all Council andCity achievements to the wider community◆ Multiple communication channels are implementedto engage with the community.◆ Residents feel a strong sense of belonging to, andinvolvement with, their community.◆ There is an increase in involvement by residents andbusiness in community groups, community basedevents and volunteer activities.Community activitiescelebrate the richnessof our CityFacilitate community events and activitiesthat recognise the City’s diversity, maximiseparticipation and builds a sense ofcommunity◆ Events and activities that celebrate and respect ourcommunity are well-attended.Financially sustainableCity planning anddevelopmentAchieve sound financial management◆ Council’s reputation for strong financial managementand equitable resource allocation is maintained andstrengthened.◆ Successful achievement of budget objectives.Rockdale City Plan | 24

Short Term1-2 yearsMedium Term3-5 yearsLong Term5+ yearsStrategic Projects1. Prepare an annual program ofcommunity events and activities2. Prepare a strategic plan forfurther development of Council’sproperty assets to fostereconomic growth and maximisecommunity benefit3. Develop an annual awardsprograms to recognise communitycontribution that benefits the City4. Prepare a sustainable FinancialStrategy that will enable Councilto implement the StrategicProjects in the RockdaleCommunity Plan 2009-20125. Update Council’s website toexpand online services andinformation to the community6. Investigate strategic alliancesto deliver quality services andopportunities to the community2009 2010 2011 2012 2013 2014 2015 2016 20172018Community Strategic Plan 2009-2018 | 25

Strategic Direction 2A Liveable City with Lifestyle QualityOutcome Priority Actions Performance MeasuresThe City’s naturalenvironment isenhancedAppropriate provisionand optimum use ofcommunity facilitiesand servicesA vibrant andexciting CityA City withrecreational andlifestyle opportunitieswhich are accessibleand valued by ourcommunityDemonstrate leadership in environmentalplanning and managementManage Council’s services and assets atappropriate levels to optimise benefits tothe communityDevelop and support local communities,the local economy and employmentEnsure all planning instruments addresssocial, economic and environmentalprinciples whilst reflecting the current andfuture community’s needsEnsure appropriate provision, use andmanagement of all open space andrecreation facilitiesProvide lifestyle opportunities to enrichthe community’s wellbeing◆ Council has an Environmental Management Planwhich includes strategies and clear sustainabilitymeasures against which it reports annually.◆ The environmental achievements of City residentsand businesses are encouraged and recognised.◆ ‘Whole of Life’ asset strategies, infrastructureplans and capital works programs that guide thecreation, renewal, maintenance and use of assets aredeveloped.◆ Council provide appropriate services.◆ Vibrant local business districts and main streetsprovide a broader range of services includingopportunities for community events and socialinteraction.◆ Council’s Local Environment Plan and DevelopmentControl Plans include provisions that achieve highquality development outcomes consistent withCouncil’s vision for the City’s villages, town centresand tourism precincts.◆ Development assessment outcomes arecontinuously improved and assessments arecompleted within established benchmarks.◆ Community infrastructure gaps and deficienciesacross the City are recognised and solutionsidentified in Council’s overall plans.◆ Open space and recreation facilities provideopportunities for everyone in the City to enhancetheir quality of life.◆ Council develops and promotes the cultural life ofthe City and its villages.Rockdale City Plan | 26

Short Term1-2 yearsMedium Term3-5 yearsLong Term5+ yearsStrategic Projects1. Review and update planninginstruments, policies and guidelinesto ensure sustainable social,economic and environmentalobjectives are achieved2. Investigate and implement bestpractice initiatives to improve thequality of the City’s waterways andbiodiversity3. Prepare the Community Plan andImplementation Strategy4. Investigate market interest inredevelopment of Bexley Pool asa facility of national quality5. Coordinate delivery andimplementation of the DestinationsRockdale 2005+20 Vision andCorporate Strategic Projects6. Progress planning with the NSWGovernment for a pier and marinaat Brighton (Destinations RockdaleProgram)7. Commence master planning forthe Community Facilities Precincton Bay Street (DestinationsRockdale Program)8. Prepare urban design guidelinesthat will enhance the character andamenity unique to Rockdale City9. Review Plans of Management forCook Park, Peter Depena Reserve,Cahill Park, Bicentennial Park andBardwell Valley10. Prepare the City’s Open Spaceand Recreation Strategy anddevelop and monitor theImplementation Plan11. Prepare Concept Plan for MuddyCreek sports and tourism precinct2009 2010 2011 2012 2013 2014 2015 2016 20172018Community Strategic Plan 2009-2018 | 27

Strategic Direction 3A Connected and Accessible CityOutcome Priority Actions Performance MeasuresSafe and efficientmovement of peopleand goods within andthrough the CityProvide advocacy to the appropriate Stateand Federal authorities to support saferand effective road networks throughoutthe CityPlan and implement effective trafficmeasures and road networks inconjunction with all relevant stakeholders◆ The City works in partnership with the StateGovernment to deliver a sustainable transportstrategy that will result in quick, affordable, reliable,clean, safe, accessible and frequent transport for thefuture.◆ Transport gaps are identified and solutions identifiedin Council’s plans.Rockdale City Plan | 28

Short Term1-2 yearsMedium Term3-5 yearsLong Term5+ yearsStrategic Projects1. Implement Council’s Transportand Access Strategy (which dealswith pedestrian, cycling andpublic and private motor vehicle)2. Develop, improve and maintainthe City’s transport network3. Commence master planningfor the Dome and Seven Ways(Destinations Rockdale Program)4. Review the City’s currentprovision of car parking spacesand implement changes in highdemand locations5. Advocate for upgrade of theArncliffe Rail Tunnel for safepedestrian access2009 2010 2011 2012 2013 2014 2015 2016 20172018Community Strategic Plan 2009-2018 | 29

Strategic Direction 4A City with Viable Business & Employment OpportunitiesOutcome Priority Actions Performance MeasuresAppropriate viablebusiness and jobgrowthAttraction ofinvestments in theCityEnhanced tourismopportunitiesDevelop and implement initiatives topromote the local economyPromote investment opportunities for theCity, its projects and its local economyDevelop and implement strategies toattract tourists and tourism development◆ Partnership programs with the business communityare in place.◆ The character of the City’s villages are identified,promoted and enhanced.◆ Council capitalises on existing strong industriesand sectors within the City as the basis for furtherinnovation and growth.◆ Council works collaboratively with the tourismindustry, local business and other governmentagencies to promote and develop Brighton LeSands / the City of Rockdale as an attractive touristdestination.Rockdale City Plan | 30

Short Term1-2 yearsMedium Term3-5 yearsLong Term5+ yearsStrategic Projects1. Prepare and implement an annualPlace Management Program2. Identify and promote strategicallylocated investment opportunitysites throughout the City3. Develop strategies to promoterecreational and touristopportunities throughout the City4. Commence master planning forthe Work and Play on Bay Project(Destinations Rockdale Program)5. Promote tourism opportunities inBrighton Le Sands6. Investigate tourism opportunitiesin the City’s north7. Investigate incentives to acceleratethe redevelopment of mixed usedevelopments (Live and Work)along the City’s main transportroutes8. Commence master planning forthe work/play as Bryant Project(Destinations Rockdale Program)2009 2010 2011 2012 2013 2014 2015 2016 20172018Community Strategic Plan 2009-2018 | 31