REPUBLIC OF TURKEY MINISTRY OF CULTURE AND TOURISM ...
REPUBLIC OF TURKEY MINISTRY OF CULTURE AND TOURISM ... REPUBLIC OF TURKEY MINISTRY OF CULTURE AND TOURISM ...
COMMUNICATIONSTRATEGY
COMMUNICATION STRATEGYNarrating travel experience offered by Turkey impressively.Creating creative, attractive and original identity.Narrating Turkey’s identity as a macro destination and existing or potential microdestinations’ identities to target groups effectively.Underlying the product diversity of Turkey by focusing on culture, health, golf, congress,gastronomy, sport and art activities apart from sea-sand-sunCarrying out projects for promoting international sports, cultural and artistic activities held inTurkey.
- Page 6 and 7: CURRENT SITUATION OF TURKISHTOURISM
- Page 8: CURRENT SITUATION OF TURKISHTOURISM
- Page 14 and 15: INTERNATIONAL TOURISMTRENDS AND PER
- Page 16 and 17: INTERNATIONAL TOURISMTRENDS AND PER
- Page 18 and 19: INTERNATIONAL TOURISMTRENDS AND PER
- Page 20 and 21: INTERNATIONAL TOURISMTRENDS AND PER
- Page 22 and 23: INTERNATIONAL TOURISMTRENDS AND PER
- Page 24 and 25: INTERNATIONAL TOURISMTRENDS AND PER
- Page 26 and 27: GENERAL IMAGE OFTURKEY IN TARGETMAR
- Page 28 and 29: TURKEY TOURISMPRODUCT
- Page 30 and 31: TURKEY TOURISM PRODUCTACCOMMODATION
- Page 32 and 33: TURKEY TOURISM PRODUCTACCOMMODATION
- Page 34 and 35: TURKEY TOURISM PRODUCTSEA TOURISM8,
- Page 36 and 37: TURKEY TOURISM PRODUCTCULTURE / CIT
- Page 38 and 39: TURKEY TOURISM PRODUCTRELIGIOUS TOU
- Page 40 and 41: TURKEY TOURISM PRODUCTCONVENTION TO
- Page 42 and 43: TURKEY TOURISM PRODUCTWINTER TOURIS
- Page 44 and 45: TURKEY TOURISM PRODUCTSPORT AND NAT
- Page 46 and 47: TURKEY TOURISM PRODUCTGASTRONOMY TO
- Page 48 and 49: TURKEY TOURISM PRODUCTIMPORTANT ORG
- Page 50 and 51: TARGET GROUPS 25-44, 44-64 and 65+
- Page 52 and 53: MARKETING OBJECTIVESIncreasing Turk
- Page 54 and 55: COMMUNICATION TARGETSAs a macro des
- Page 58 and 59: IMPACT ON TARGETGROUPS
- Page 60: REPUBLIC OF TURKEYMINISTRY OF CULTU
COMMUNICATION STRATEGYNarrating travel experience offered by Turkey impressively.Creating creative, attractive and original identity.Narrating Turkey’s identity as a macro destination and existing or potential microdestinations’ identities to target groups effectively.Underlying the product diversity of Turkey by focusing on culture, health, golf, congress,gastronomy, sport and art activities apart from sea-sand-sunCarrying out projects for promoting international sports, cultural and artistic activities held inTurkey.
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