REPUBLIC OF TURKEY MINISTRY OF CULTURE AND TOURISM ...
REPUBLIC OF TURKEY MINISTRY OF CULTURE AND TOURISM ... REPUBLIC OF TURKEY MINISTRY OF CULTURE AND TOURISM ...
COMMUNICATION TARGETSAs a macro destination:Strengthening Turkey’s image in the world tourism market,Positioning Turkey as a modern and hospitable country with a deep culturalheritage, offering a unique travel experience,Promoting Turkey using different messages from rival countries offering the samepromises.Micro destinations:Establishing an emotional connection between visitors and destinations,Bringing competitive products with comparative advantage into prominence.*Each geographical area or place which becomes a tourist attraction providing unity in itself(Istanbul, Antalya, Izmir, Kapadokya, Muğla, Mersin, Gaziantep, Mardin, Karadeniz, …etc.)
COMMUNICATION TONECommunication tone of the campaignSincereFriendlyNaturalDynamicImpressıve
- Page 6 and 7: CURRENT SITUATION OF TURKISHTOURISM
- Page 8: CURRENT SITUATION OF TURKISHTOURISM
- Page 14 and 15: INTERNATIONAL TOURISMTRENDS AND PER
- Page 16 and 17: INTERNATIONAL TOURISMTRENDS AND PER
- Page 18 and 19: INTERNATIONAL TOURISMTRENDS AND PER
- Page 20 and 21: INTERNATIONAL TOURISMTRENDS AND PER
- Page 22 and 23: INTERNATIONAL TOURISMTRENDS AND PER
- Page 24 and 25: INTERNATIONAL TOURISMTRENDS AND PER
- Page 26 and 27: GENERAL IMAGE OFTURKEY IN TARGETMAR
- Page 28 and 29: TURKEY TOURISMPRODUCT
- Page 30 and 31: TURKEY TOURISM PRODUCTACCOMMODATION
- Page 32 and 33: TURKEY TOURISM PRODUCTACCOMMODATION
- Page 34 and 35: TURKEY TOURISM PRODUCTSEA TOURISM8,
- Page 36 and 37: TURKEY TOURISM PRODUCTCULTURE / CIT
- Page 38 and 39: TURKEY TOURISM PRODUCTRELIGIOUS TOU
- Page 40 and 41: TURKEY TOURISM PRODUCTCONVENTION TO
- Page 42 and 43: TURKEY TOURISM PRODUCTWINTER TOURIS
- Page 44 and 45: TURKEY TOURISM PRODUCTSPORT AND NAT
- Page 46 and 47: TURKEY TOURISM PRODUCTGASTRONOMY TO
- Page 48 and 49: TURKEY TOURISM PRODUCTIMPORTANT ORG
- Page 50 and 51: TARGET GROUPS 25-44, 44-64 and 65+
- Page 52 and 53: MARKETING OBJECTIVESIncreasing Turk
- Page 56 and 57: COMMUNICATIONSTRATEGY
- Page 58 and 59: IMPACT ON TARGETGROUPS
- Page 60: REPUBLIC OF TURKEYMINISTRY OF CULTU
COMMUNICATION TARGETSAs a macro destination:Strengthening Turkey’s image in the world tourism market,Positioning Turkey as a modern and hospitable country with a deep culturalheritage, offering a unique travel experience,Promoting Turkey using different messages from rival countries offering the samepromises.Micro destinations:Establishing an emotional connection between visitors and destinations,Bringing competitive products with comparative advantage into prominence.*Each geographical area or place which becomes a tourist attraction providing unity in itself(Istanbul, Antalya, Izmir, Kapadokya, Muğla, Mersin, Gaziantep, Mardin, Karadeniz, …etc.)
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