REPUBLIC OF TURKEY MINISTRY OF CULTURE AND TOURISM ...

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TURKEY TOURISM PRODUCTACCOMMODATIONThe percentage of hotels younger than10 yearsTurkey 44.6%Spain 41.9%Czech Republic 21.3%Portugal 21.2%Italy 19.1%
TURKEY TOURISM PRODUCTACCOMMODATIONHotel Occupancy Rates -20111 London 82.4 %2 Paris 79.0 %3 Vienna 72.2 %4 İstanbul 69.9 %5 Berlin 69.5 %6 Rome 67.5 %7 Prag 66.9 %8 Barcelona 66.3 %9 Milan 63.1 %10 Budapest 62.0 %European Total 66.3 %Source: BMDTÖ
Page 6 and 7: CURRENT SITUATION OF TURKISHTOURISM
Page 8: CURRENT SITUATION OF TURKISHTOURISM
Page 14 and 15: INTERNATIONAL TOURISMTRENDS AND PER
Page 26 and 27: GENERAL IMAGE OFTURKEY IN TARGETMAR
Page 28 and 29: TURKEY TOURISMPRODUCT
Page 32 and 33: TURKEY TOURISM PRODUCTACCOMMODATION
Page 34 and 35: TURKEY TOURISM PRODUCTSEA TOURISM8,
Page 36 and 37: TURKEY TOURISM PRODUCTCULTURE / CIT
Page 38 and 39: TURKEY TOURISM PRODUCTRELIGIOUS TOU
Page 40 and 41: TURKEY TOURISM PRODUCTCONVENTION TO
Page 42 and 43: TURKEY TOURISM PRODUCTWINTER TOURIS
Page 44 and 45: TURKEY TOURISM PRODUCTSPORT AND NAT
Page 46 and 47: TURKEY TOURISM PRODUCTGASTRONOMY TO
Page 48 and 49: TURKEY TOURISM PRODUCTIMPORTANT ORG
Page 50 and 51: TARGET GROUPS 25-44, 44-64 and 65+
Page 52 and 53: MARKETING OBJECTIVESIncreasing Turk
Page 54 and 55: COMMUNICATION TARGETSAs a macro des
Page 56 and 57: COMMUNICATIONSTRATEGY
Page 58 and 59: IMPACT ON TARGETGROUPS
Page 60: REPUBLIC OF TURKEYMINISTRY OF CULTU

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