ALGONqUIN COLLEGE BRAND IDENTITY GUIDELINES

1.0 Brand positioning1.1 Mission, Vision & Values1.2 Brand Theme100%349Algonquin College Brand Identity GuidelinesVERSION 1.0

2.0 Core Brand Identity2.1 Introduction to Brand Identity2.2 Wordmark2.3 Icon2.4 Use of Icon with Wordmark2.5 School Logos2.6 Program & Department Logos2.7 Geographic Logos2.8 Clear Space2.9 Minimum Size2.10 Colours | Core2.11 Colours | Secondary2.12 Fonts2.13 Improper Use349100%Algonquin College Brand Identity GuidelinesVERSION 1.0

2.0 | Core Brand Identity2 .1 Introduction toBrand IdentityGreat brand identities don’t just happen.They aren’t just a nice logo, a catchy name or a memorablecommunication program.Our brand identity began as a reflection of how we wantedto be perceived.Its real value is earned over time, and comes from the totalexperience people have with our organization. Our willingnessand ability to provide the best opportunities for our stakeholders.That includes making sure we look the part.The Algonquin brand identity stands out from other educationalinstitutions by carrying the characteristics of our brand identityinto our communications and making it easy for people torecognize us. Consistency is essential in achieving these goals.Algonquin College Brand Identity GuidelinesVERSION 1.0

2.0 | Core Brand Identity2.2 WordmarkThe Algonquin Wordmark is our primary logo and should beused in full colour whenever possible. As the focal point of ourbrand identity, the Algonquin Wordmark must always begiven a place of importance, away from other visual elements,including text. It should never appear small, crowded or boxed in.Full colourReverseBlackAlgonquin College Brand Identity GuidelinesVERSION 1.0

2.0 | Core Brand Identity2.3 IconOur Icon has been designed to illustrate Algonquin’sconnectivity theme simply and create a unique signifierfor the school.One of the core attributes of the Icon is the ability to representthe offering and the opportunity available at AlgonquinCollege. To bring this to life, the Icon can also become a portalcontaining imagery, patterns and ideas that directly relateto the communications or the environment in which it is seen.Additionally, the Icon can be used as a signifier for the Collegein small or limited-space applications.Algonquin College Brand Identity GuidelinesVERSION 1.0

2.0 | Core Brand Identity2.4 Use of IconWith WordmarkThe Algonquin Icon and Wordmark can be combined forheightened visibility and recognition. In this application, theIcon must appear in the same colour scheme as the Wordmark.Artwork has been created for the Icon and Wordmarkcombination and should never be redrawn.Full colourReverseBlackAlgonquin College Brand Identity GuidelinesVERSION 1.0

2.0 | Core Brand Identity2.5 School LogosSpecific logos have been credited for Algonquin’s schools,centres and institutions for when each of these external-facing“units” needs to be represented. The logos are available inboth horizontal, vertical and Icon-first versions. These logoscan appear in the same colour versions as the core Wordmark.In order to maintain a consistent presentation of our brandidentity, do not create new or additional school logos withoutapproval from Natalie Larocque, Creative Services Coordinator,at larocqn@algonquincollege.com.HorizontalSchool ofMedia & DesignSchool ofMedia & DesignCareer & AcademicAccess CentreHeritageInstituteVerticalSchool ofMedia & DesignGeneral Arts& ScienceIcon-firstAlgonquin College Brand Identity GuidelinesVERSION 1.0

2.0 | Core Brand Identity2.6 Program &department LogosA specific Wordmark and text lockup has been establishedfor when Algonquin needs to show that a message or pieceof communications comes from a specfic program or internaldepartment. These logos can appear in the same colour as thecore Wordmark. Artwork templates have been created to assistin the creation of various department and program logos. Inorder to maintain a consistent presentation of our brand identity,do not create logos that vary from these existing parameters.75%x pt typeGotham Book50%Department and/orProgram Namex pt leadingx pt leadingAlgonquin College Brand Identity GuidelinesVERSION 1.0

2.0 | Core Brand Identity2.7 Geographic LogosA specific Wordmark and text lockup has been established forwhen Algonquin needs to express where it is located. These logoscan appear in the same colour versions as the core Wordmark. Inorder to maintain a consistent presentation of our brand identity,do not create new or additional geographic logos.OTTAWACANADAOTTAWAPERTHPEMBROKEin theOttawa ValleyAlgonquin College Brand Identity GuidelinesVERSION 1.0

2.0 | Core Brand Identity2.8 Clear SpaceProviding a standard minimum amount of clear spacearound the Wordmarks and Icons helps to ensure thatthey are legible and stand out clearly. No text, patternor graphic element should appear in this space.For all Wordmark versions: the clear space is equal to50% of the height of the capital ‘A’.For all Icon versions: the clear space is equal to 50% ofthe height of the Icon.Algonquin College Brand Identity GuidelinesVERSION 1.0

2.0 | Core Brand Identity2.9 Minimum SizePRINTThe Algonquin Wordmark should never be reproduced ata width smaller than 25 mm for print applications.The Algonquin Icon should never be reproduced at a widthsmaller than 10 mm for print applications.DIGITALThe Wordmark should never be reproduced at a width smallerthan 90 pixels for digital applications such as the web.The Icon should never be reproduced at a width smaller than36 pixels for digital applications.25 mm 10 mm 90 pixels 36 pixelsWordmarkminimum widthIconminimum widthWordmarkminimum widthIconminimum widthAlgonquin College Brand Identity GuidelinesVERSION 1.0

2.0 | Core Brand Identity2.10 Colours | CoreAlgonquin is Green.It’s a colour that is strongly associated with the school and isa powerful element in the way we express our brand identity.In addition to our Algonquin Green, the brighter supportinggreen – New Growth Green – can be used. This fresh greenhelps to create an additional sense of energy, opportunityand new growth.Algonquin GreenPantone 349New Growth GreenPantone 368CMYK94 11 84 43RGB0 103 62HEX00673ECMYK63 0 97 0RGB148 201 71HEX94C947Algonquin College Brand Identity GuidelinesVERSION 1.0

2.0 | Core Brand Identity2.11 Colours | SecondaryThe secondary colours of Algonquin College are used tostimulate, engage and convey a sense of forward movement.Like Algonquin, they are bold, energetic and contemporary.These colours were chosen to provide flexibility in designwhile producing a consistent colour scheme for allcommunications.Pantone 329Pantone 320Pantone 7705Pantone 124Cool Gray 10WhiteBlackPantone 877CMYK100 8 50 40RGB0 103 90HEX00675AAlgonquin College Brand Identity GuidelinesVERSION 1.0CMYK100 0 30 2RGB0 154 166HEX009AA6CMYK100 13 5 41RGB0 112 150HEX007096CMYK0 27 10 6RGB234 171 0HEXEAAB00CMYK40 30 20 66RGB99 102 106HEX63666ACMYK0 0 0 0RGB255 255 255HEXFFFFFFCMYK0 0 0 100RGB0 0 0HEX000000Metallic SilverWhile the secondarycolours are intendedfor both print anddigital applications,metallic silver PMS 877is reserved for printapplications only.

2.0 | Core Brand Identity2.12 FontsOur font says as much about our character as the wordswe create with it. Gotham has a clean, contemporary stylethat complements Algonquin’s optimistic, confident andengaging character. It is an important element of our brandidentity and must be used on all Algonquin marketing andcommunications. You can purchase the Gotham font atwww.veer.com or at www.fountaintype.com.AaGotham BookABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz--=!@#$%^&*()_+ 1234567890Gotham MediumABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz--=!@#$%^&*()_+ 1234567890Gotham BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz--=!@#$%^&*()_+ 1234567890Algonquin College Brand Identity GuidelinesVERSION 1.0

2.0 | Core Brand Identity2.12 FontS | SubstituTesGotham is not commonly available on desktop computers.The following fonts should be used.For website and social media design and developement,use Proxima Nova as a substitute, as there are versionsspecifically designed for web use. You can purchase theProxima Nova web font at typekit.com, fontdeck.comor at www.webink.com.For daily correspondence and electronically distributedcommunications, use Arial as a substitute. It comes withthe Microsoft Office suite of applications, which includesPowerPoint and Word.Proxima Nova RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz--=!@#$%^&*()_+ 1234567890Proxima Nova BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz--=!@#$%^&*()_+ 1234567890Arial RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz--=!@#$%^&*()_+ 1234567890Arial BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz--=!@#$%^&*()_+ 1234567890Algonquin College Brand Identity GuidelinesVERSION 1.0

2.0 | Core Brand Identity2.13 Improper UseOur Wordmark, Icon and logos are a representation of AlgonquinCollege and should always be treated with respect.When reproducing the Algonquin Wordmark, Icon or logos, pleasefollow the rules shown here. Make no exceptions that would allowour brand identity to appear inconsistent or unprofessional.If you are unsure or have further questions, contact Natalie Larocque,Creative Services Coordinator, at larocqn@algonquincollege.com.All acceptable versions of our Wordmarks, Icons and logos areavailable as digital artwork.Do not change coloursDo not change fontsDo not change the proportionsof the componentsDo not create logosfor events or activitiesDo not distort, rotate or skewDo not use oncomplex backgroundsDo not use on backgroundswith insufficient contrastDo not use in a repeating patternAlgonquin College Brand Identity GuidelinesVERSION 1.0

3.0 Stationery & Forms3.1 Communicating Our Image3.2 Business Cards & Letterhead3.3 Envelopes, Labels & Notepads3.4 Fax & Memo3.5 Folders3.6 Email Signature100%349Algonquin College Brand Identity GuidelinesVERSION 1.0

3.0 | Stationery & Forms3.1 Communicatingour ImageSchool ofMedia & DesignBy using the elements of ouridentity correctly and consistently,you can reinforce our image withevery piece of communicationyou produce.FAXTOFAXDATEFROMPHONEMarch 1, 2012RE: PAGES INCLUDING COVERJohn DoePresidentCompany Name1234 StreetOttawa, Ontario K2G 1V8Dear Mr. Doe,Woodroffe CampusAlgonquin College ofApplied Arts and Technology1385 Woodroffe AvenueOttawa, ON K2G 1V8CanadaJohn DoePresidentCompany Name1234 StreetOttawa, Ontario K2G 1V8Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismodtincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quisnostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illumdolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blanditpraesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sitamet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet doloremagna aliquam erat volutpat.Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl utaliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, seddiam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Loremipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt utlaoreet dolore magna aliquam erat volutpat. Duis autem vel eum iriure dolor in hendrerit invulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros etaccumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore tefeugait nulla facilisi.Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quodmazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit,sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Utwisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquipex ea commodo consequat.Natalie Laroque | Creative Services Coordinator | DesignerJoanne DelDuca613 727 4723 | ext 7668Public Relations OfficerAlgonquin College | 1385 Woodroffe Avenue | Room C339 | Ottawa | Ontario | K2G 1V8 613.4723 | Canada ext 7049algonquincollege.comDuis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat. Loremipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt utlaoreet dolore magna aliquam erat volutpat. Vel illum dolore eu feugiat nulla facilisis.Sincerely,1385 Woodroffe Avenue, Ottawa, ON K2G 1V8, CanadaT 613.727.4723www.algonquincollege.comJoanne DelDucaPublic Relations OfficerPublic Relations and Communications DepartmentAlgonquin College1385 Woodroffe Avenue, Ottawa, ON K2G 1V8, CanadaT 613.727.4723 ext 7049 F 623.727.7610delducj@algonquincollege.comalgonquincollege.com1385 Woodroffe Avenue, Ottawa, ON K2G 1V8, CanadaT 613.727.4723www.algonquincollege.comAlgonquin College Brand Identity GuidelinesVERSION 1.0

3.0 | Stationery & Forms3.3 Envelopes, Labels& NotepadsWoodroffe CampusAlgonquin College ofApplied Arts and Technology1385 Woodroffe AvenueOttawa, ON K2G 1V8CanadaJohn DoePresidentCompany Name1234 StreetOttawa, Ontario K2G 1V8John DoePresidentCompany Name1234 StreetOttawa, Ontario K2G 1V8Generic Pre-printed department PersonalizedTOTOTOFROMFROMFROMKENT MACDONALDDATEDATEDATESUBJECTSUBJECTSUBJECTEnvelopes, labels and varioustypes of notepads are allavailable as digital artwork.Please contact Natalie Larocque,Creative Services Coordinator, atlarocqn@algonquincollege.com.DEPT.1385 Woodroffe Avenue, OttawaON K2G 1V8, CanadaT 613.727.4723www.algonquincollege.comPublic Relations andCommunications Department1385 Woodroffe Avenue, Ottawa,ON K2G 1V8, CanadaT 613.727.4723www.algonquincollege.comOffice of theVice President, Academicwww.algonquincollege.comAlgonquin College Brand Identity GuidelinesVERSION 1.0

3.0 | Stationery & Forms3.4 Fax & MemoMEMOFAXTODATEFROMFAXPHONERE: PAGES INCLUDING COVERFax cover pages and memo pagesare all available as digital artwork.In addition, can be customized forany additional specific purposes.For further information, pleasecontact Natalie Larocque, CreativeServices Coordinator, at larocqn@algonquincollege.com.1385 Woodroffe Avenue, Ottawa, ON K2G 1V8, CanadaT 613.727.4723www.algonquincollege.com1385 Woodroffe Avenue, Ottawa, ON K2G 1V8, CanadaT 613.727.4723www.algonquincollege.comAlgonquin College Brand Identity GuidelinesVERSION 1.0

3.0 | Stationery & Forms3.5.1 Folders | CollegeThe college folderis a core stationeryitem and should notbe altered in any way.Joanne DelDucaPublic Relations OfficerPublic Relations and Communications DepartmentAlgonquin College1385 Woodroffe Avenue, Ottawa, ON K2G 1V8, CanadaT 613.727.4723 ext 7049 F 623.727.7610delducj@algonquincollege.comalgonquincollege.comAlgonquin College Brand Identity GuidelinesVERSION 1.0

3.0 | Stationery & Forms3.5.2 FolderS | School-specificWhen creating schoolspecific folders, theimage within theAC icon should makea connection to theexperience and opportunityoffered bythat specific school.School ofMedia & DesignJoanne DelDucaPublic Relations OfficerPublic Relations and Communications DepartmentAlgonquin College1385 Woodroffe Avenue, Ottawa, ON K2G 1V8, CanadaT 613.727.4723 ext 7049 F 623.727.7610delducj@algonquincollege.comalgonquincollege.comAlgonquin College Brand Identity GuidelinesVERSION 1.0

3.0 | Stationery & Forms3.6 Email SignatureEmail signature can be uploaded.Please contact Natalie Larocque,Creative Services Coordinator, atlarocqn@algonquincollege.com.Algonquin GreenNew Growth GreenNatalie Laroque | Creative Services Coordinator | Designer613 727 4723 | ext 7668Algonquin College | 1385 Woodroffe Avenue | Room C339 | Ottawa | Ontario | K2G 1V8 | Canadaalgonquincollege.comArial BoldArial BoldNatalie Laroque | Creative Services Coordinator | Designer613 727 4723 | ext 7668Algonquin College | 1385 Woodroffe Avenue | Room C339 | Ottawa | Ontario | K2G 1V8 | Canadaalgonquincollege.comArial RegularAlgonquin College Brand Identity GuidelinesVERSION 1.0

4.0 Publications &Advertising4.1 Connecting with Our Audiences4.2 Brochures & Posters4.3 Advertising4.4 PowerPoint4.5 Diplomas4.6 Displays4.7 Social Media4.8 App Icon100%349Algonquin College Brand Identity GuidelinesVERSION 1.0

4.0 | Publications & Advertising4.1 Connecting withour AudiencesPublications, advertising, displays and onlineapplications – each of these items gives us anopportunity to reaffirm our unique identity.BAKING &PASTRY ARTSSchool ofHospitality & TourismAlgonquin College has awarded thisOntario College Honours Degree toGraduates Name Goes Hereupon the successful completionof the following prescribed programPROGRAM NAME GOES HEREPresidentLOREM IPSUMDOLOR SITAHMET NIEMTEM LEMPER SIDEL LORUMLorem ipsum dolor sitame consectetuer adipiscingelit, sed diam nonummynibh euis mod tinciduntut laoret dolore magn aliquam erat volutpat. Ut wisienim ad minim veniam.DUIS AUTEM VEL LIEUM:• Vel illum dolore eu feugi• At vero eros et accum• San iusto odio dignissim• Praesent luptatum VIEWBOOK2013-2014OTTAWAPERTHPEMBROKERegistrarSigned and sealed at Ottawa, Ontario this 8th day of June 2012School ofBusinessLorem ipsum dolor sit amet, consectetuer adipiscingelit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostruut aliquip ex ea commodo consequat. Dolor sitahmet niem tem lemperer del loum ipsum dolorsit ahmt niem temp.DUIS AUTEM VEL LIEUM IRIURE DOLOR SITAHMET NIEM TEM LEMPERER IN:• Vel illum dolore sit ahmet liem teu feugi• At vero eros et accum del lorem ipsum dolor• San et iusto odio dignissim del niem tem• Praesent luptatum lemperer del lorem ipsumBUSINESS INTELLIGENCESYSTEM INFRASTRUCTUREOntario CollegeGraduate Certificate1 YearFOR FALL 2012 ENROLLMENTFor more information:Contact Michael Tarnowski, MBA, Program Coordinator at 613 727 4723 ext. 5147or tarnowm@algonquincollege.comalgonquincollege.com/lorem2012-2013algonquincollege.com/ppsiAlgonquin College Brand Identity GuidelinesVERSION 1.0

4.0 | Publications & Advertising4.2 Brochures &postersAlgonquin College produces a wide rangeof publications and posters. Within thegreat variety of our offerings, each onemust communicate our identity clearly andconsistently.BAKING &PASTRY ARTSSchool ofHospitality & TourismBUSINESS INTELLIGENCESYSTEM INFRASTRUCTUREOntario CollegeGraduate Certificate1 YearSchool ofBusinessLOREM IPSUMDOLOR SITAHMET NIEMTEM LEMPER SIDEL LORUMLorem ipsum dolor sitame consectetuer adipiscingelit, sed diam nonummynibh euis mod tinciduntut laoret dolore magn aliquam erat volutpat. Ut wisienim ad minim veniam.DUIS AUTEM VEL LIEUM:• Vel illum dolore eu feugi• At vero eros et accum• San iusto odio dignissim• Praesent luptatumLorem ipsum dolor sit amet, consectetuer adipiscingelit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostruut aliquip ex ea commodo consequat. Dolor sitahmet niem tem lemperer del loum ipsum dolorsit ahmt niem temp.DUIS AUTEM VEL LIEUM IRIURE DOLOR SITAHMET NIEM TEM LEMPERER IN:• Vel illum dolore sit ahmet liem teu feugi• At vero eros et accum del lorem ipsum dolor• San et iusto odio dignissim del niem tem• Praesent luptatum lemperer del lorem ipsumFOR FALL 2012 ENROLLMENTFor more information:Contact Michael Tarnowski, MBA, Program Coordinator at 613 727 4723 ext. 5147or tarnowm@algonquincollege.com2012-2013algonquincollege.com/ppsialgonquincollege.com/loremAlgonquin College Brand Identity GuidelinesVERSION 1.0

4.0 | Publications & Advertising4.3 AdvertisingAlgonquin College competes with a wide range ofeducational facilities and programs. The image weportray in our advertising must set us above the crowd.School ofHospitality & TourismBAKING &PASTRY ARTSBAKING &PASTRY ARTSSchool ofHospitality & TourismLOREM IPSUMDOLOR SITAHMET NIEMTEM LEMPER SIDEL LORUMLorem ipsum dolor sitame consectetuer adipiscingelit, sed diam nonummynibh euis mod tinciduntut laoret dolore magn aliquam erat volutpat. Ut wisienim ad minim veniam.DUIS AUTEM VEL LIEUM:• Vel illum dolore eu feugi• At vero eros et accum• San iusto odio dignissim• Praesent luptatumBAKING &PASTRY ARTSSchool ofHospitality & TourismLOREM IPSUMDOLOR SITAHMET NIEMTEM LEMPER SIDEL LORUMLorem ipsum dolor sitame consectetuer adipiscingelit, sed diam nonummynibh euis mod tinciduntut laoret dolore magn aliquam erat volutpat. Ut wisienim ad minim veniam.DUIS AUTEM VEL LIEUM:• Vel illum dolore eu feugi• At vero eros et accum• San iusto odio dignissim• Praesent luptatumLorem ipsum dolor sit amet, consectetuer adipiscingelit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostruut aliquip ex ea commodo consequat.DUIS AUTEM VEL LIEUM IRIUR:• Vel illum dolore sit ahmet liem teu• At vero eros et accum del• San et iusto odio dignissim del• Praesent luptatum lempererFor more information, contact Michael Tarnowski, MBA, Program Coordinator613 727 4723 ext. 5147 or tarnowm@algonquincollege.comalgonquincollege.com/loremFor more information, contact Michael Tarnowski, MBA, Program Coordinator613 727 4723 ext. 5147 or tarnowm@algonquincollege.comalgonquincollege.com/loremFor more information, contact Michael Tarnowski, MBA, Program Coordinator613 727 4723 ext. 5147 or tarnowm@algonquincollege.comalgonquincollege.com/loremAlgonquin College Brand Identity GuidelinesVERSION 1.0

4.0 | Publications & Advertising4.4 PowerPointOnscreen presentations can be a valuable tool for expressing our brandto a receptive audience.PowerPoint templates are available. Please contact Natalie Larocque,Creative Services Coordinator, at larocqn@algonquincollege.com.Algonquin College Brand Identity GuidelinesVERSION 1.0

4.0 | Publications & Advertising4.5 DiplomasOur Brand continues to live with our alumni long aftertheir experiences at our campuses have finished.Algonquin College has awarded thisOntario College Honours Degree toGraduate’s Name Goes Hereupon the successful completionof the following prescribed programPROGRAM NAME GOES HEREAlgonquin College has awarded thisOntario College Degree toGraduate’s Name Goes Hereupon the successful completionof the following prescribed programPROGRAM NAME GOES HEREPresidentPresidentRegistrarRegistrarSigned and sealed at Ottawa, Ontario this 8th day of June 2012Signed and sealed at Ottawa, Ontario this 8th day of June 2012Algonquin College Brand Identity GuidelinesVERSION 1.0

4.0 | Publications & Advertising4.6 DisplaysOur Brand can be expressed in an impactful mannerthrough the use of a consistant physical presenceoutside of our own environments.Trade ShowBoothCollegeBanner StandSchoolBanner StandSchool ofBusinessONTARIO COLLEGEGRADUATE CERTIFICATESGreen Business ManagementMarketing and Intelligence ResearchOrganizational Quality ManagementSport Business Managementalgonquincollege.comalgonquincollege.comAlgonquin College Brand Identity GuidelinesVERSION 1.0

4.0 | Publications & Advertising4.7 Social MediaTwitterThe internet and social media outletsare quickly becoming the standardcommunication and interaction toolfor many.By ensuring our online material iswell designed and consistant in theapplication of our brand, we cantake our identity to new heights.FacebookMain pages have been developedfor Algonquin in a number of onlinemedia, including YouTube, Facebookand Twitter.If School-specific pages needto be added and/or developed,please contact Natalie Larocque,Creative Services Coordinator, atlarocqn@algonquincollege.com.YouTubeAlgonquin College Brand Identity GuidelinesVERSION 1.0

4.0 | Publications & Advertising4.8 App IconIn an increasingly mobile world, the mobileapp is often the portal of choice for anythingand everything that is Algonquin College.This means the app icon is often the firstvisual representation of Algonquin seen bythe user.The AC Icon, even at its reduced size on ascreen full of apps, is a strong reinforcementof the AC brand identity.Algonquin College Brand Identity GuidelinesVERSION 1.0

5.0 Signage5.1 Exterior | Wayfinding5.2 Interior | Wayfinding5.3 Interior | Destination100%349Algonquin College Brand Identity GuidelinesVERSION 1.0

5.0 | Signage5.1 Exterior | WayfindingSignage creates one of the first impressionsof our College. Algonquin signage is designedto create a professional, welcoming andinformatve impression, adhering to ourbrand standards.BuildingSouthEntranceRobert C. GillettStudent CommonsSouthEntranceAlgonquin Collegeof the Ottawa ValleySign EX-7A.2:Building ID (Wall Mounted)Sign EX-7A.2:Building ID (Pylon)BuildingSign EX-7A.2: Recommended For Typical UseBuilding ID (Vinyl on Glass)Robert C. GillettStudent CommonsBuildingSouthEntranceThese next two pages indicate the widevariety of formats, sizes and materials ofAlgonquin signage.Snow AllowanceSouth EntranceRobert C. GillettStudent CommonsClear space guidelines should be followed asclosely as possible, taking into considerationsize of sign and location.Sign EX-6E:Parking LotAccessibilityNeedsLOADINGZONESign EX-7A.1B:Building/Facility Destination(Small LED)Algonquin Robert C. Gillett Centre forConstruction Student Commons ExcellenceSign EX-7B:CampusDestinationSign EX-7C:Service DestinationAll Vehicles MustBe Registered.Call 727- 4723ext. 718730 MIN. MaximumBuildingMarket PlaceFood CourtBanquet Salons A-BAlgonquin Centrefor Construction ExcellenceSHIPPING & RECIEVING SERVICE / ENTRYConference ServicesFood and BeverageOperationsSnowAllowance5Algonquin College Brand Identity GuidelinesVERSION 1.0

DIRECTORYLevel 1Links to Buildings A and CFood CourtClassrooms andLevel 2 Links to Buildings A and CBridge to Building CAMobile Learning AreasAlgonquin College FoundationHealth Sciences LabsClassrooms andLevel 3 Link to Building CClassrooms andLevel 4 Algonquin College Language InstituteClassrooms andPARKING METERSPayment required at AL Ltimes.Building S and V$1.50/half hour4 hour maximumPAY & DISPLAY MACHINESPayment required at AL Ltimes.Lot 12 – $8.00/dayLots 1, 5 and 10 –$1.50/half hourC, D, P and N Building –$1.50/half hourVISITORS’ PARKING LOTPayme nt requ ired at ALL times .$1.50/half hou r, $16.00 maximumNOTE:Part-time Studies students may park in Lots 8 , 9 and 12 after 5:00 p.m .at no extra charge (refer to m ap) . Prices may change without prior notice.May 20116LEGENDfor Permit Parking Areas1 - 15Accessible ParkingAccessOC TranspoPay & Display ParkingStop Sign3-way 3-way Stop SignCAS College Ancilla ry ServiceLZ Loading ZoneMP Motor cycle ParkingS R ShippingOC Transpo StopFuture St ud ent CommoCar Shar ingPAY & DISPLAY MACHINESPayment required at AL Ltimes.Lot 12 – $8.00/dayLots 1, 5 and 10 –$1.50/half hourC, D, P and N Building –$1.50/half hourMorbi dignissim posuere massaConvallis enim VISITORS’ porttitor ac.PARKING LOTPhasellus semper Payme neque nt requsedired at ALL times .$1.50/half hou r, $16.00 maximumArcu accumsan ornareNOTE:Part-time Studies students may park in Lots 8 , 9 and 12 after 5:00 p.m .at no extra charge (refer to m ap) . Prices may change without prior notice.Morbi dignissim posuere massaConvallis enim porttitor ac.Phasellus semper neque sedArcu accumsan ornareMorbi dignissim posuere massaConvallis enim porttitor ac.Phasellus semper neque sedArcu accumsan ornareMorbi dignissim posuere massaConvallis enim porttitor ac.Phasellus semper neque sedArcu accumsan ornareMorbi dignissim posuere massaConvallis enim porttitor ac.Phasellus semper neque sedArcu accumsan ornareMorbi dignissim posuere massaConvallis enim porttitor ac.Phasellus semper neque sedArcu accumsan ornareMorbi dignissim posuere massaConvallis enim porttitor ac.Phasellus semper neque sedArcu accumsan ornareMorbi dignissim posuere massaConvallis enim porttitor ac.Phasellus semper neque sedArcu accumsan ornareMorbi dignissim posuere massaConvallis enim porttitor ac.Phasellus semper neque sedArcu accumsan ornareMorbi dignissim posuere massaConvallis enim porttitor ac.Phasellus semper neque sedArcu accumsan ornareMorbi dignissim posuere massaConvallis enim porttitor ac.Phasellus semper neque sedArcu accumsan ornareMorbi dignissim posuere massaConvallis enim porttitor ac.Phasellus semper neque sedArcu accumsan ornareMorbi dignissim posuere massaConvallis enim porttitor ac.Phasellus semper neque sedArcu accumsan ornareMay 2011Morbi dignissim posuere massaConvallis enim porttitor ac.Phasellus semper neque sedArcu accumsan ornareMorbi dignissim posuere massaConvallis enim porttitor ac.Phasellus semper neque sedArcu accumsan ornareMorbi dignissim posuere massaConvallis enim porttitor ac.Phasellus semper neque sedArcu accumsan ornareMorbi dignissim posuere massa6Convallis enim porttitor ac.Phasellus semper neque sedArcu accumsan ornareMorbi dignissim posuere massaConvallis enim porttitor ac.Phasellus semper neque sedArcu accumsan ornareMorbi dignissim posuere massaConvallis enim porttitor ac.Phasellus semper neque sedArcu accumsan ornareMorbi dignissim posuere massaConvallis enim porttitor ac.Phasellus semper neque sedArcu accumsan ornareMorbi dignissim posuere massaConvallis enim porttitor ac.Phasellus semper neque sedArcu accumsan ornareMorbi dignissim posuere massaConvallis enim porttitor ac.Phasellus semper neque sedArcu accumsan ornareMorbi dignissim posuere massaConvallis enim porttitor ac.Phasellus semper neque sedArcu accumsan ornareMorbi dignissim posuere massaConvallis enim porttitor ac.Phasellus semper neque sedArcu accumsan ornareMorbi dignissim posuere massaConvallis enim porttitor ac.Phasellus semper neque sedArcu accumsan ornareMorbi dignissim posuere massaConvallis enim porttitor ac.Phasellus semper neque sedArcu accumsan ornare5.0 | Signage5.2 Interior | WayfindingSign Face: 30 x 8.75”Sign IN-8A: Interior Bulidng/Facility ID (On Wall at Junction)Loading DockWashroomsSchool of Business,Sign Face: 5.5 x 5.5”Sign IN-12C:Service DestinationLevel: 20’Purpose: IdentificationElevatorsSign IN-11B:Secondary InteriorDirectional - AmenitiesBuildingsD &HBuildingsD &HStudent Success CentreSign IN-7B:Floor Directory ListSign IN-7C:Interior Campus MapSign IN-7E:Secondary Facility Panel -Directory OnlySign Face:Varying width x 7” Hieight(width shown: 76”)432Algonquin Collegeof the Ottawa ValleyLEVELCampus MapACCECAACDEFGHNOPQRSTUDIRECTORYLinks to Buildings A and CFood CourtLinks to Buildings A and CPedestrian Bridge to Building CAMobile Learning AreasSchool of Business,Algonquin College FoundationHealth Sciences LabsLevel 1Level 21www.algonquincollege.com/mapIJKLMVWXYZLink to Building CLevel 3Algonquin College Language InstituteLevel 4Algonquin College Brand Identity GuidelinesVERSION 1.0