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Organization and Performance of Cotton Sectors in Africa ... - infoDev

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aga<strong>in</strong>st price <strong>and</strong> exchange rate risks covered by their parent companies. Among<strong>in</strong>dependent g<strong>in</strong>ners, larger firms such as the parastatal companies <strong>of</strong> WCA, <strong>and</strong>COTTCO <strong>in</strong> Zimbabwe, are better placed than smaller, <strong>of</strong>ten also newer, rivals to<strong>of</strong>fer large volumes <strong>of</strong> particular quality l<strong>in</strong>t or year-round sales, or both. Theyshould also possess greater accumulated knowledge <strong>of</strong> <strong>in</strong>ternational markets <strong>and</strong>be better placed to barga<strong>in</strong> with <strong>in</strong>ternational merchants. 87Many options exist for <strong>in</strong>dependent g<strong>in</strong>ners <strong>in</strong> SSA to improve market<strong>in</strong>gperformance. Forward sales, the most common market<strong>in</strong>g method <strong>in</strong> the cottonbus<strong>in</strong>ess, are the easiest <strong>and</strong> most effective market<strong>in</strong>g strategy to coverrisks. The flexibility <strong>and</strong> effectiveness <strong>of</strong> such sales can be enhanced if they aresupplemented by the use <strong>of</strong> market <strong>in</strong>struments such as futures <strong>and</strong> options.The application <strong>of</strong> these <strong>in</strong>struments can be specified <strong>in</strong> the physical contractarrangements with merchants. G<strong>in</strong>ners can also spread their risks by committ<strong>in</strong>gportions <strong>of</strong> the total production to different market<strong>in</strong>g options: cash salesafter g<strong>in</strong>n<strong>in</strong>g <strong>and</strong> other options requir<strong>in</strong>g commitment before harvest, forwardsales at fixed price, “on call” at price-to-be-fixed contracts, <strong>and</strong> m<strong>in</strong>imumguaranteed price contracts. Direct sales from g<strong>in</strong>ners to sp<strong>in</strong>ners throughcommissioned agents can save the cost <strong>of</strong> <strong>in</strong>termediation by merchants whileimprov<strong>in</strong>g the quantity <strong>and</strong> quality <strong>of</strong> market knowledge available to the g<strong>in</strong>ners.A f<strong>in</strong>al potential tool for improv<strong>in</strong>g the market<strong>in</strong>g <strong>of</strong> <strong>Africa</strong>n cotton iselectronic trad<strong>in</strong>g. E-trade platforms can be a very effective means <strong>of</strong> transparentprice discovery brought about by real-time multilateral bids <strong>and</strong> <strong>of</strong>fers,<strong>and</strong> onl<strong>in</strong>e contract<strong>in</strong>g can reduce transaction costs.To realize improvements such as those recommended above, <strong>in</strong>dependentg<strong>in</strong>ners <strong>in</strong> SSA need to be <strong>in</strong>formed <strong>and</strong> tra<strong>in</strong>ed to better underst<strong>and</strong> theworld cotton market <strong>and</strong> prices, to master cotton trade rules <strong>and</strong> regulations,<strong>and</strong> to underst<strong>and</strong> how to use risk management techniques that are based onfutures <strong>and</strong> options contracts. There is a potential role for <strong>in</strong>ternationalorganizations <strong>in</strong> this area.F<strong>in</strong>ally, stronger farmer organizations can also work to the advantage <strong>of</strong>the sector if it allows more systematic contractual trade relationships betweenfarmers <strong>and</strong> g<strong>in</strong>ners. Examples could <strong>in</strong>clude more formalized contractfarm<strong>in</strong>g relationships than currently exist, with such contracts specify<strong>in</strong>g predeterm<strong>in</strong>edvolumes <strong>of</strong> seed cotton to trade <strong>and</strong> with precise quality specifications.Stronger farmer organizations might also be better <strong>in</strong>formed aboutworld markets <strong>and</strong> be better able to negotiate a pric<strong>in</strong>g approach that is tiedto world prices, <strong>in</strong>clud<strong>in</strong>g recognition <strong>of</strong> world market premiums for quality.Considerable <strong>in</strong>stitutional strengthen<strong>in</strong>g <strong>and</strong> tra<strong>in</strong><strong>in</strong>g will be required first tore<strong>in</strong>force producer organizations.Valorization <strong>of</strong> Seed <strong>Cotton</strong> By-ProductsAs emphasized <strong>in</strong> previous chapters, the performance <strong>of</strong> the oil <strong>and</strong> cake sectors(which affects the price that g<strong>in</strong>ners receive for their seed <strong>and</strong>, ultimately, theCONCLUSIONS 167

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