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Titel.KINO 1/04.RV - german films

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EXPORT-UNION: A PROFILE<br />

The Export-Union of German Cinema is the national information and<br />

advisory center for the promotion of German <strong>films</strong> worldwide. It was<br />

established in 1954 as the ”umbrella“ association for the Association<br />

of German Feature Film Producers, the Association of New German<br />

Feature Film Producers and the Association of German Film<br />

Exporters, and operates today in the legal form of a limited company.<br />

Shareholders in the limited company are the Association of<br />

German Feature Film Producers, the Association of New German<br />

Feature Film Producers, the Association of German Film Exporters<br />

and the German Federal Film Board (FFA).<br />

The members of the advisory board of the Export-Union of<br />

German Cinema are: Rolf Baehr, Antonio Exacoustos, Alfred<br />

Huermer (chairman), and Michael Weber.<br />

The Export-Union itself has eleven permanent staff members:<br />

• Christian Dorsch, managing director<br />

• Andrea Rings, assistant to the managing director<br />

• Mariette Rissenbeek, public relations<br />

• Cornelia Klimkeit, PR assistant<br />

• Angela Hawkins, publications editor<br />

• Julia Basler, project coordinator<br />

• Nicole Kaufmann, project coordinator<br />

• Martin Scheuring, project coordinator<br />

• Konstanze Welz, project coordinator<br />

• Petra Bader, office manager<br />

• Ernst Schrottenloher, accounts<br />

In addition, the Export-Union shares foreign representatives<br />

in nine countries with the German Federal Film Board (FFA),<br />

(cf. page 59).<br />

The Export-Union’s budget of presently approx. €4.1 million<br />

(including projects, administration, foreign representatives) comes<br />

from film export levies, the office of the Federal Government<br />

Commissioner for Culture and the Media, and the FFA. In addition,<br />

the seven main economic film funds (Medienboard Berlin-<br />

Brandenburg, FilmFernsehFonds Bayern, FilmFoerderung Hamburg,<br />

Filmstiftung NRW, Medien- and Filmgesellschaft Baden-<br />

Wuerttemberg, Mitteldeutsche Medienfoerderung, and Nordmedia)<br />

have made a financial contribution, currently amounting to €0.3 million,<br />

towards the work of the Export-Union. In 1997, the Export-<br />

Union and five large economic film funds founded an advisory<br />

committee whose goal is the ”concentration of efforts for the<br />

promotion of German film abroad“ (constitution).<br />

The Export-Union is a founding member of the European Film<br />

Promotion, an amalgamation of 23 national film-PR agencies<br />

(Unifrance, Swiss Films, Holland Film, among others) with similar responsibilities<br />

to those of the Export-Union. The organization, with its<br />

headquarters in Hamburg, aims to develop and realize joint projects<br />

for the presentation of European <strong>films</strong> on an international level.<br />

EXPORT-UNION’S RANGE OF ACTIVITIES:<br />

Close cooperation with the major international film festivals,<br />

e.g. Berlin, Cannes, Venice, Montreal, Toronto, San Sebastian,<br />

New York, Locarno, Karlovy Vary, Moscow;<br />

Organization of umbrella stands for German sales companies<br />

and producers at international TV and film markets;<br />

Staging of Festivals of German Cinema worldwide (Rome,<br />

Madrid, Paris, London, Los Angeles, New York, Sydney,<br />

Melbourne, Buenos Aires, Mexico City, Cracow, Moscow and<br />

Scandinavia);<br />

Providing advice and information for representatives of the<br />

international press and buyers from the fields of cinema, video,<br />

and television;<br />

Providing advice and information for German filmmakers and<br />

press on international festivals, conditions of participation and<br />

German <strong>films</strong> being shown;<br />

Organization of the annual ”Next Generation“ short film program,<br />

which presents a selection of shorts by students of<br />

German film schools and is premiered every year at Cannes;<br />

Publication of informational literature on the current German<br />

cinema: <strong>KINO</strong> Magazine and <strong>KINO</strong> Yearbook;<br />

An Internet website (http://www.<strong>german</strong>-cinema.de) offering<br />

information about new German <strong>films</strong>, a film archive, as well<br />

as information and links to German and international film<br />

festivals;<br />

Organization of the selection procedure for the German entry<br />

for the OSCAR for Best Foreign Language Film.<br />

The focus of the work: feature <strong>films</strong>, documentaries with<br />

theatrical potential and shorts that have been invited to the main<br />

sections of major festivals.<br />

kino 1 the export-union of <strong>german</strong> cinema: a profile<br />

2004 58

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