Uncovered: assessing media and communications needs ... - ICAR
Uncovered: assessing media and communications needs ... - ICAR Uncovered: assessing media and communications needs ... - ICAR
Uncovered: assessing media and communications needs and capacity of marginalised communitiesCONTENTS1 INTRODUCTION 121.1 Media Trust, ICAR and this report 121.2 Methodology 121.2.1 Research questions 121.2.2 Approach 121.2.3 Definitions 131.2.4 Limitations 132 LITERATURE REVIEW 142.1 The overall picture 142.2 Summary 162.3 The media and communications environment 162.4 What other training organisations are doing 163 FINDINGS 173.1 Introduction 173.2 Type of organisations responding to the survey 173.3 Current media and communications activity 183.4 Current sources of news and information 193.5 Contact with the media 193.6 Media exposure 213.7 Satisfaction with current media coverage 213.8 Satisfaction with current reach 233.9 Purpose of communications activities 233.10 Communications strategy 243.11 Attitude to media and communications training 253.12 Current availability of training 263.13 Previous training experience 263.14 Available resources for media/communications training 273.15 Access to the internet 273.16 Interest in receiving media and communications training 283.17 Training: where, how much and when 293.18 How to contact 303.19 Targets of influence 313.20 What courses? 323.21 Knowledge of Media Trust 353.22 Special issues – tackling misrepresentation 354 CASE STUDIES Case Study 361: Refugee support worker Case Study 362: Rural community group officer 37
Uncovered: assessing media and communications needs and capacity of marginalised communities5 CONCLUSIONS 385.1 Attitudes to media and communications 395.2 Current availability of training 395.3 Training needs 405.4 Training delivery 405.5 Evaluation 416 RECOMMENDATIONS 426.1 Engage with the media 426.2 Engage with local infrastructure and support organisations 426.3 Design training courses 426.4 Promote training 436.5 Address capacity constraints 436.6 Special issues 436.7 Evaluation 436.8 Suggestions for further research 43Appendix 1 – Organisations contacted for this research 44Appendix 2 – National organisations offering media training 45Appendix 3 – Media Trust survey 46Figures and TablesFig.1 Paid officers 18Fig 2. Communication outputs 19Fig 3. Contact with the media 20Fig 4. Knowledge about contacting the media 21Fig 5. Satisfaction with media coverage 22Fig 6. Reaching people of influence 23Fig 7. Aims of communications activities 24Fig 8. Frequency of communications strategies 25Fig 9. Extent of media training 27Fig.10. Available budgets for media training 28Fig 11. Preferences for targeting 31Fig 12. What sort of training would you like to receive? 33
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<strong>Uncovered</strong>: <strong>assessing</strong> <strong>media</strong> <strong>and</strong> <strong>communications</strong> <strong>needs</strong> <strong>and</strong> capacity of marginalised communitiesCONTENTS1 INTRODUCTION 121.1 Media Trust, <strong>ICAR</strong> <strong>and</strong> this report 121.2 Methodology 121.2.1 Research questions 121.2.2 Approach 121.2.3 Definitions 131.2.4 Limitations 132 LITERATURE REVIEW 142.1 The overall picture 142.2 Summary 162.3 The <strong>media</strong> <strong>and</strong> <strong>communications</strong> environment 162.4 What other training organisations are doing 163 FINDINGS 173.1 Introduction 173.2 Type of organisations responding to the survey 173.3 Current <strong>media</strong> <strong>and</strong> <strong>communications</strong> activity 183.4 Current sources of news <strong>and</strong> information 193.5 Contact with the <strong>media</strong> 193.6 Media exposure 213.7 Satisfaction with current <strong>media</strong> coverage 213.8 Satisfaction with current reach 233.9 Purpose of <strong>communications</strong> activities 233.10 Communications strategy 243.11 Attitude to <strong>media</strong> <strong>and</strong> <strong>communications</strong> training 253.12 Current availability of training 263.13 Previous training experience 263.14 Available resources for <strong>media</strong>/<strong>communications</strong> training 273.15 Access to the internet 273.16 Interest in receiving <strong>media</strong> <strong>and</strong> <strong>communications</strong> training 283.17 Training: where, how much <strong>and</strong> when 293.18 How to contact 303.19 Targets of influence 313.20 What courses? 323.21 Knowledge of Media Trust 353.22 Special issues – tackling misrepresentation 354 CASE STUDIES Case Study 361: Refugee support worker Case Study 362: Rural community group officer 37
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