Uncovered: assessing media and communications needs ... - ICAR
Uncovered: assessing media and communications needs ... - ICAR
Uncovered: assessing media and communications needs ... - ICAR
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<strong>Uncovered</strong>: <strong>assessing</strong> <strong>media</strong> <strong>and</strong> <strong>communications</strong> <strong>needs</strong> <strong>and</strong> capacity of marginalisedcommunitiesForeword by Caroline DiehlThis is a unique piece of research about <strong>media</strong> <strong>and</strong> <strong>communications</strong> <strong>needs</strong> as well as the capacity ofvery marginalised communities in our society. Media Trust has a long track record of supporting thesecommunities <strong>and</strong> was fortunate to receive funds from Capacitybuilders to commission this researchas part of the “Improving Reach” initiative. As well as commissioning the research, we also delivered<strong>media</strong> training to over 850 organisations from these groups, extended our geographical reach, <strong>and</strong>embedded further the Improving Reach work into our core activities.<strong>Uncovered</strong>: <strong>assessing</strong> <strong>media</strong> <strong>and</strong> communication <strong>needs</strong> <strong>and</strong> capacity of marginalised communitiesdoes indeed uncover the challenges of <strong>media</strong> reports about marginalised communities, alongside their<strong>needs</strong> <strong>and</strong> capacities. It points out that that there are many barriers, often high, when accessing the<strong>media</strong>; that marginalised groups need specialist <strong>and</strong> appropriate training <strong>and</strong> support to meaningfullyengage with <strong>and</strong> inform the <strong>media</strong>, alongside what the research calls ‘the need for practical help inresponding to <strong>media</strong> enquires <strong>and</strong> coverage.’Media Trust is determined to lower all barriers that this research has identifi ed - we will providerelevant <strong>and</strong> current training programmes, access to pertinent practical support for groups, engagewith <strong>and</strong> bring together the <strong>media</strong> <strong>and</strong> <strong>communications</strong> industries with ‘hard-to-reach’ groupsThere have been many people involved with this research <strong>and</strong> I would like to thank Amanuel Woldesus<strong>and</strong> Catherine Setchell for their relentless pursuits <strong>and</strong> leadership. Thanks too to Sarah Eldridge, theprincipal researcher, <strong>and</strong> the staff at <strong>ICAR</strong>, City University who have been meticulous in their quest toengage with <strong>and</strong> study all the groups. And fi nally thank you to all the members of the cross-sectoraladvisory group for their guidance <strong>and</strong> support during the project.Caroline DiehlChief Executive of Media Trust
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