Uncovered: assessing media and communications needs ... - ICAR
Uncovered: assessing media and communications needs ... - ICAR Uncovered: assessing media and communications needs ... - ICAR
MEDIA TRUSTMedia Trust is the UK’s pre-eminent communications charity. It works with media organisations and charities toenhance their communications and enable communities to fi nd their voices and make them heard. Media Trustcorporate members include the BBC, BSkyB, Channel 4, Daily Mail and General Trust, Disney Channel UK,Guardian, Media Group, IPC Media, ITV plc, MTV Networks UK and Ireland, News International, NewsquestMedia Group, OMD, Turner Broadcasting, Warner Bros, and WPP Group.For more information on Media Trust visit www.mediatrust.orgMedia Trust2nd FloorRiverwalk House157-161 MillbankLondon SW1P 4RRemail: contactus@mediatrust.orgtel 020 7217 3717web: www.mediatrust.orgICARThe Information Centre about Asylum and Refugees (ICAR) is an independent information and researchorganisation based in the School of Social Sciences at City University in London. ICAR encouragesunderstanding, public debate and policy-making about asylum and refugees in the UK, grounded in accurateand academically-sourced information.Funded principally by charitable trusts, ICAR undertakes externally funded research and consultancies.ICAR does not have a Centre view. The views and opinions expressed in this paper are those of the author.Information Centre about Asylum and RefugeesSchool of Social SciencesCity UniversityNorthampton SquareLondon EC1V 0HB020 7040 4593www.icar.org.uk
Uncovered: assessing media and communications needs and capacity of marginalisedcommunitiesForeword by Caroline DiehlThis is a unique piece of research about media and communications needs as well as the capacity ofvery marginalised communities in our society. Media Trust has a long track record of supporting thesecommunities and was fortunate to receive funds from Capacitybuilders to commission this researchas part of the “Improving Reach” initiative. As well as commissioning the research, we also deliveredmedia training to over 850 organisations from these groups, extended our geographical reach, andembedded further the Improving Reach work into our core activities.Uncovered: assessing media and communication needs and capacity of marginalised communitiesdoes indeed uncover the challenges of media reports about marginalised communities, alongside theirneeds and capacities. It points out that that there are many barriers, often high, when accessing themedia; that marginalised groups need specialist and appropriate training and support to meaningfullyengage with and inform the media, alongside what the research calls ‘the need for practical help inresponding to media enquires and coverage.’Media Trust is determined to lower all barriers that this research has identifi ed - we will providerelevant and current training programmes, access to pertinent practical support for groups, engagewith and bring together the media and communications industries with ‘hard-to-reach’ groupsThere have been many people involved with this research and I would like to thank Amanuel Woldesusand Catherine Setchell for their relentless pursuits and leadership. Thanks too to Sarah Eldridge, theprincipal researcher, and the staff at ICAR, City University who have been meticulous in their quest toengage with and study all the groups. And fi nally thank you to all the members of the cross-sectoraladvisory group for their guidance and support during the project.Caroline DiehlChief Executive of Media Trust
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MEDIA TRUSTMedia Trust is the UK’s pre-eminent <strong>communications</strong> charity. It works with <strong>media</strong> organisations <strong>and</strong> charities toenhance their <strong>communications</strong> <strong>and</strong> enable communities to fi nd their voices <strong>and</strong> make them heard. Media Trustcorporate members include the BBC, BSkyB, Channel 4, Daily Mail <strong>and</strong> General Trust, Disney Channel UK,Guardian, Media Group, IPC Media, ITV plc, MTV Networks UK <strong>and</strong> Irel<strong>and</strong>, News International, NewsquestMedia Group, OMD, Turner Broadcasting, Warner Bros, <strong>and</strong> WPP Group.For more information on Media Trust visit www.<strong>media</strong>trust.orgMedia Trust2nd FloorRiverwalk House157-161 MillbankLondon SW1P 4RRemail: contactus@<strong>media</strong>trust.orgtel 020 7217 3717web: www.<strong>media</strong>trust.org<strong>ICAR</strong>The Information Centre about Asylum <strong>and</strong> Refugees (<strong>ICAR</strong>) is an independent information <strong>and</strong> researchorganisation based in the School of Social Sciences at City University in London. <strong>ICAR</strong> encouragesunderst<strong>and</strong>ing, public debate <strong>and</strong> policy-making about asylum <strong>and</strong> refugees in the UK, grounded in accurate<strong>and</strong> academically-sourced information.Funded principally by charitable trusts, <strong>ICAR</strong> undertakes externally funded research <strong>and</strong> consultancies.<strong>ICAR</strong> does not have a Centre view. The views <strong>and</strong> opinions expressed in this paper are those of the author.Information Centre about Asylum <strong>and</strong> RefugeesSchool of Social SciencesCity UniversityNorthampton SquareLondon EC1V 0HB020 7040 4593www.icar.org.uk
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