Diabetes Care in The Netherlands: - Novo Nordisk

3Recommendation 3: Engage the patient’s social network to supportself managementRecommendation 3: Engage the patient’s social network tosupport self managementBarrier Diagnosis RecommendationThe socialnetwork is notsystematicallyengaged inpatient’s care• Medical treatments for Diabetes Type 1 and Type 2can be effective, however compliance is a hugechallenge- Effects of non-compliance are severe- Non compliance is a challenge of distant benefits and largerequired behavioural change• Facilitated patient networks are successful in otherdistant benefits – high behavioural change conditions• Examples of patient networks for other conditions (e.g.obesitas) can be instructive for diabetes• Integrated behavioural interventions have beensuccessful in improving compliance (e.g. KaiserPermanente Evidence)Medical professionals: Includebehavioural dimension in medicalguidelines• Include family in standard treatment(e.g. family at key doctor visits)• Add checklist for aligning treatment withpersonal life (mass customization)Novo Nordisk: Scale-up social media• Scale-up diabetes health communitieswith patients and their professionals(mijn zorgpagina DVN, mijnzorgnet)Novo Nordisk: Educate amateur coachesfor non-adherent patients• Develop screening instrument forcoaching eligibility for physicians• Educate amateur coaches• Select professional coaches in aselected group of complicated casesBooz & Company 14 November 2011Prepared for Novo Nordisk916