TPW - Park Lane Jewelry

SALESSwing into Spring!Time to renew! Time to refresh! Time to go shopping! Give your display a lift and a fresh new look. Adda spray of silk flowers and/or a new tablecloth. Do the same for yourself! The stores are full of beautifulnew clothes in spring colors; the perfect backdrop for your stunning Park Lane jewelry! Nothing makesyou feel prettier, polished, and more self-confident than a new outfit to wear to your shows. And, ofcourse, you have the perfect Park Lane accessories to add the finishing touch! Book one “extra” showthis month, designate it as your “shopping show”, earmark the commission for an outfit and treat yourselfto something new for your spring wardrobe!The Main Event! The top-selling season for accessories is Spring! It is estimated that inAmerica, over one billion dollars will be spent on fashion jewelry and accessoriesin the next few months! Get YOUR share of the business!8 The NetworkEaster is April 8 th. Place colorful Easter eggs in a basket of cellophane Eastergrass or scatter a few across your display. The eggs can be used for a bookinggame ( explained below.) A stuffed toy bunny can “model” one of yourensembles. Mention that a gift of jewelry in a little girl’s Easter Basket will thrillher far more than candy eggs and marshmallow peeps! Point out a coupleitems that are perfect for the younger set like Tabby or Nicole Lynn earrings.The same goes for teens and t’weens; they may no longer crave a chocolatebunny, but one never outgrows their love of jewelry!Easter Egg-stra GamePurchase large plastic eggs that open in the center. Insert a note in each that describes a prize. (Useone or two $50 HRCs, incentive jewelry such as tennis bracelets from the supply department, a “Free”Spring Bling ring – you pay the fee, a “Free” Thank You Award – you pay the fee, etc.)At your show, pass a basket of Easter eggs around and encourage each guest to book a show. Explainthat those who say “Yes” to hosting a party may choose an “EGGS-TRA” prize egg. At the end of theevening everyone who books can open their egg and they will receive the surprise written on the noteinside as an EXTRA reward over and above the credit and awards they earn at their show. Write their“eggs-tra” gift in your datebook on their show date.Mother’s Day is May 13 th , and Park Lane has the perfect presents! Ourcatalog is full of fabulous jewelry that any woman would love to receive as agift! Display a Mother’s Day greeting card as a reminder for guests. Suggestcustomers choose the items they want for themselves and then somethingspecial for “Mom” as well. Don’t forget to mention the purchase ofPark Lane Gift Cards so that Mom can choose what she likes best from ourcatalog. In your presentation mention mothers, grandmothers, Godmothers,mother-in-laws and all the special women in their lives. During order conditioning,at the time of item selection close with… “Was there anything elseyou were looking at? Perhaps a gift or gift card for Mother’s Day?”