november network - Park Lane Jewelry

CONTESTWhat do you imagine at the end of YOUR rainbow?If your “pot ‘o gold” is a trip to Ireland, then you are in luck…You have a SECOND CHANCE!If you won the Ireland trip on the first go-around, Congratulations! If you missed it, don’tpanic… You now have another opportunity! Park Lane is re-launching the contest! Nowis your chance to join the rest of the trip winners as we embark on our Ireland Adventure.Those who qualified on the first offering may win additional trips during the Second Chance contest and takethe cash prize(s) OR invite family to join them!IRELAND ADVENTURE … SECOND CHANCE!Business processed November 3rd, 2010 through January 26th, 2011Incredible! The contest dates include the very best, top-selling weeks of the year. It’s a holiday shoppingfrenzy out there and every order counts toward your Ireland contest. Even the over-the-top sales generatedduring TPW campaign will all factor into your trip qualifications. Capitalize on this second chance to be afirst place winner!Trip for One: Minimum 4 recruits + 35,000 pointsTrip for Two: Minimum 4 recruits + 45,000 pointsThe same original Ireland contest rules apply to the Second Chance contest. (Rules are posted on the website) A minimum offour personal qualified ($1000) recruits is required. All personal net and non-commissionable sales as well as the net and noncommissionablesales of all recruits will count toward the sales point requirement.While “Fast Start” bonus points are NOT a part of the Second Chance contest, a BONUS does exist;and it’s a BIG ONE! ALL personal sales and all sales of every trip recruit processed at Park Lane fromDecember 22nd, 2010 through January 26th, 2011 will COUNT DOUBLE!WOW! DOUBLE SALES CREDIT!December 22nd through January 26thFor SEVEN weeks, everything you do counts TWICE! So, promote November sales, push for TPW sales,gather every last December order possible for Christmas delivery, and then focus on promoting postholidaybusiness.What you do BEFORE the bonus timeframe will arrive in time for Christmas gift-giving.What you do AFTER, counts DOUBLE toward the Ireland contest!It’s true that on St. Patrick’s Day, EVERYONE claims to be “Irish” for the day. This coming year, however,YOU can be IRISH for the WEEK! Park Lane is making it possible! Keep your eye on the goal and WINyour vacation adventure in Ireland!You’ll be “Wearin’ the Green” in Dublin, Ireland!The Irish like to think that Celtic blood flows through the veins of all the greatand the good. Among those Ireland is proud to claim as their own are John F.Kennedy, Davy Crockett, Gene Kelly, Grace Kelly and Ned Kelly, too. On St.Patrick’s Day, though, everyone’s Irish. So don your green and THIS YEAR,enjoy St. Patrick’s Day in the one place where the day has more meaning thananywhere else in the world!2 The NetworkJoin Park Lane in Dublin and see where Ireland takes you!

SALESFALL 2010TOP PERFORMANCE WEEKSBusiness processed on November 17th and 24th, 2010It’s here… your launch pad to the future! Fall 2010 Top Performance Weeks is thecampaign that will chart your course for the weeks and months ahead. This is your chanceto prove to yourself what you truly are capable of achieving when you pull all the stops.Wrap yourself around the goal and realize how well you can sell, book and recruit. Showyourself how much you can earn when you put your mind to it! Plan to make your profitchecks for these two weeks exceed any checks you have earned thus far this year. What agreat gift to give yourself and your family this holiday season!STRETCH. REACH. PUSH.By structuring two consecutive weeks of power-selling, multiple hostess bookings, andintense recruiting, you will create the momentum you need to soar successfully through theholidays and into the New Year. You will position yourself for a dynamic close to 2010 andgenerate a surge of new business to kick start 2011.MORE, MORE, MORE!November’s specials are already extraordinary, and now, for TPW, Park Lane is giving youeven MORE to offer! To create optimum TPW business, we are sweetening the pot withextra offers for customers and hostesses during these two weeks. It’s our way of showingour appreciation for all they have done this year to help take Park Lane over the top!PULL ALL THE STOPS FOR THIS PUSH CAMPAIGN!Maximize your time and make every moment count during these two weeks. Plan multiple hostess events, doubleand triple date hostesses for TPW home shows, organize catalog shows, assign agents to help gather orders, sell giftcards, etc. The objective is to PUSH as much production as possible into these two important weeks. Make it yourgoal to be a true TOP PERFORMER!CUSTOMER APPRECIATION OFFER - We’ve lowered the requirement for a FREE Bonus Item!During the 2 week Top Performance campaign, eligibility for a FREE Bonus Item begins at the $30.00 order level…• $30 order and purchase of one $12 Bonus Item = second Bonus Item for free!• $60 order and purchase of two $12 Bonus Items = third Bonus Item for free!• $90 or more order and purchase of three $12 Bonus Items – fourth Bonus Item for free!HOSTESS APPRECIATION OFFER - Here’s an EXTRA special offerexclusively for TPW hostesses!In addition to all the other November rewards, TPW hostesses who hold a min.$300 net sales show with one dated booking may choose their favorite RINGfrom Park Lane’s Three Booking Gift collection.AWARDS, AWARDS, AWARDS FOR YOU!This campaign is about “taking it to the TOP”. Savor the TPW contest brochure…look at that incredible jewelry! Visualize how amazing you will look wearing thesebreathtaking dazzlers! Set your sights on winning it all and on making your markas a Park Lane TOP PERFORMER!Jewels by Park Lane is committed to providing you with everything you need to TAKE IT TO THE TOP duringNovember’s TPW campaign. You have the tools and the temptation and the timing couldn’t be better. ‘Tis the season!People are shopping for others as well as themselves; and customers with a long list of gifts they need to buy willappreciate the savings and great deals you and Park Lane have to offer. Maximize every opportunity to capture salesduring this two-week campaign and we will see you at the TOP!NOVEMBER 2010 3

SALESJewels by ParkLane’s “Little Miss” Model SearchDoes your little girl ADORE playing dress-up? If so, we’d love to see her!Park Lane is in search of one special child to feature as our Petite J’adorenecklace model in our catalog, on our website and on Facebook; and YOU can helpchoose the winner! Customers, hostesses, show guests, Park Lane directors, thegeneral public… ANYONE can join in our model search by entering a child and/orvoting for their favorite “Little Miss”! Children age 5 through 12 are eligible.It’s easy to enter the contest. Simply email a high resolution photo of a little girlwearing Park Lane’s Petite J’adore necklace to photos@jbpl.com Be sure toinclude the contestant’s name and her parents’ contact information.(please review our conditions of use at www.jbpl.com)Digital photo entries for Park Lane’s “Little Miss” will be accepted through December 1st, 2010. On December 2ndphotos will be posted on Facebook. Voting will be open to everyone and will continue until December 8th.On December 9th, the top three contestants who received the most “likes” will be submitted to Park Lane’s Board ofDirectors. The winner of “Little Miss” will be announced on Park Lane’s Facebook. The winner will awarded a $500jewelry certificate and be a featured model in the 2011 Spring Collection catalog and on line publications.Park Lane’s “Little Miss” and her parents will be invited to attend Park Lane’s National Convention to be held in LasVegas in February, 2011. She will be introduced on stage at The Paris resort and will witness the launch of the newcatalog that will feature her photo!Your little darling can help us prove that it’s never too soon or too young to have fun with fashion!Let the model search begin! Lights, camera, action!Life AFTER Founder’s WeeksCongratulations on conducting an outstanding campaign! The results were remarkable and confirm what we knewall along: YOU are AMAZING!As you orchestrated this recent record-breaking campaign, certainly you developed a wealth of contacts. Now isthe time to tap those leads and transform them into bookings and recruits. Best of all, with Top Performance Weekscampaign dead ahead, the timing couldn’t be better. Follow up on the prospects you created during Founders’Weeks and feed the resulting business into fueling an even more successful TPW campaign!Look at Founders’ Weeks as a warm-up exercise.TPW is your chance to BEAT your BEST !Congratulations to Founders Weeks’ Goal Toppers!Each was awarded a $500 Park Lane gift card!!Sales GoalBranch: Melease Jackson (D. Rose)Region/Area: Nancy Robinson (V. Newton)Division: Jennifer Waddell (C. Walker)Senior Division: Connie BlankenshipSales Vice President: Haydee OrnelasCompany Vice President: Tarie MacmillanExecutive Company Vice President: Heather JonesRecruiting GoalBranch: Arturo Contreras (B. Aguilar-Navarrette)Reg/Area: Debby Gibson (Jenean Tripp)Division: Margarita Cumpian (B. Rdz de Guillen)Senior Division: Tricia CarrascoSales Vice President: Sherry ShadabCompany Vice President: Dawnette DobrickExecutive Company Vice President: Juanita & Javier Garcia4 The Network

SALES'TIS THE SEASON!Customer Special Offer... RibbonsA petite, perky bow sparkles atop a lustrous glass pearl in this darling necklace and earringduo. Embellished by radiant cubic zirconias, Ribbons pearl pierced earrings are post styleand the pendant is suspended from a 28" inch long silvertone chain.Customers who place a net order of $30.00 or more may purchase Ribbons ensemble(retail value $89.00) at the discounted price of just $14.00 plus tax.In fact, one Ribbons ensemble may be purchased for every $30 spent on the original order.The holidays are coming… Why not buy one for yourself and order more to give as gifts!The perfect present… Ribbons necklace and earrings ensemble!Build a Bonus Workshop !Your customers can qualify for up to FOUR items* equal toor less than their order net total! This month a customerbecomes bonus item-eligible with a $60 net order; but, a$90.00 or higher order brings the maximum reward: ThreeBonus Items for $12 each and one more for FREE! Isn’tit amazing? (To take advantage of the free item offer, thespecified number of $12 bonus items must be purchased.)Park Lane’s Bonus Item plan is the envy of the industry!Where else does the total you spend qualify you for amatching value item for only $12.00 more? … and, to be ableto repeat this deal over and over again and take an additional matching value item for FREE?... well, THATis absolutely incredible! THAT, is Jewels by Park Lane!The best gets even better… TPW lowers the requirement!During the two week Top Performance Weeks campaign, eligibility for a FREE Bonus Item begins at the$30.00 order level… (TPW orders processed on commission dates November 17th & 24th.) With a mere$30 order, your customer is entitled to buy a bonus item and get another for FREE! What a wonderful wayto SAVE on Christmas gifts!• $30 order and purchase of one $12 Bonus Item = second Bonus Item for free!• $60 order and purchase of two $12 Bonus Items = third Bonus Item for free!• $90 or more order and purchase of three $12 Bonus Items – fourth Bonus Item for free!Breaking News!Effective immediately:The weekly order deadline for submission of shows to count for commissions and all contests is now3:00 AM (CST) on Thursdays. Moving forward from the commission date of October 27th, 2010 anduntil further notice, the deadline for order submission has been increased by three hours from midnight(CST) on Wednesday to 3:00 AM (CST) on Thursday mornings.NOVEMBER 2010 5

What's New?What's Next?Give yourself an earlyChristmas present!SALESTreat yourself! Earn all the sensational new jewelryPark Lane is introducing in December.You will qualify for the entire December edition ofjewelry samples by processing at least $2500net/non-commissionable personal sales on thecommission dates in November.Nothing adds more pizzazz to your presentation than NEW jewelry!Earn your December samples for FREE!The Vault reveals new treasure!The “VAULT” holds extraordinary hidden treasures justwaiting to be revealed. Directors, customers, and hostessescan access The Vault via computer, Iphone, and Ipad.Most items will be exclusively offered in The Vault and aresignificantly discounted; many have never been seen before!They can be ordered using the customer sale and are fullycommissionable.Here's the most recent treasure revealed in The Vault.Raquel RingAs different as night and day, as united as the sun and moon, this striking ring proves that opposites attractbeautifully!Mounted on each side of its Swarovski crystal-rimmed golden ring, a solitaire gray pearl stands in contrast toits white pearl counterpart. Stand out from the crowd wearing unique and contemporary Raquel ring.The Vault discounted price: $89.00 Item #10998 Raquel ring is available in sizes 5-6-7-8-9-10.Be sure to check early and often so you won’t miss out on any of the exceptional offerings Park Lane hasin store for you and your customers. Remember, quantities are limited and it’s first come, first served. Withthe holidays ahead, you can expect some unprecedented exclusive offerings that are guaranteed to dazeand amaze. Create an effective and fun holiday gift-shopping frenzy by introducing your clients to TheVault.Open The Vault... It’s a ‘SAFE’ bet, your sales will soar!6 The Network

SALESEnroll Agents… Bring on the ELVES!Right now, you are beyond busy! You need help to handle all the business outthere! You can boost your sales exponentially by enrolling agents to gather ordersfor you. Pay them in cash with part of your commission, or pay them with jewelryby writing up their orders and awarding them hostess credit! Each agent and eachsituation is different, so learn to "punt”! Get creative and get assistants (“elves”)gathering orders to help Santa (you) deliver a fabulous Christmas that pleaseseveryone!THE BOSS is buying!Many executives and office managers who employ a large percentage of womenare in search of the perfect gift for their female staff members. A Park Lane giftcard fills the bill. Use every opportunity to suggest this as an option and watchyour sales soar! Make appointments to call on businesses staffed by a lot ofwomen; beauty salons, nail studios, spas, etc. It helps the employer solve theirshopping dilemma and the employees will love the opportunity to choose theirown gift!DEAR SANTA…No woman ever purchases ALL the jewelry she likes at one show. After acustomer places her order, suggest she fill out a gift registry… A “Note toSanta”… it’s a list of the jewelry she still wants. She can provide you with thecontact info of her “Santa”. Suggest that she ALSO give you the dates forher birthday and anniversary so you can remain a personal shopper for hersignificant other for future occassions that call for the purchase of presents!CALL her up to BLING her up!Every person who places an order deserves a “thank you” from you. It’s justgood customer service. Call every customer who places an absentee order.Let her know you appreciate her business and that the hostess appreciates herorder. Explain the guarantee; she’ll be glad you took the time to explain why it isimportant for her to hold onto her receipt. Now ask her if she’d like to see more ofthe line. Offer to come over and show her (and HER friends) the jewelry collectionin person. Sounds like a "party", doesn’t it? Your calls will be well-received.Many will turn into new business….sales, bookings, and even recruits!You better watch out; Santa Claus is coming to town!Planning an event to promote the holidays? Whether it’s a multiple hostess party,a GNO (Girls Night Out), a Fashion Show, a BINGO or an Opportunity Night event,wouldn’t a visit from “Santa Claus’ be in order?Your perfectly costumed Santa could announce a special offer for those who buy,book, or join Park Lane! Perhaps, inside his bag he is carrying special presentsfor those GOOD GIRLS who appear on his list! Ho, Ho, Ho!NOVEMBER 2010 7

BOOKINGHOLLYThis shimmering, bright silver ornament opens wide to reveal a pair ofdazzling cubic zirconia solitaire earrings.Each sparkling stud is a stunning 2-carat stone. Holly makes the idealpresent; it’s festive, functional, fashionable… plus it’s fun to give and toreceive!‘Tis the Season! Get all decked out with HOLLY!Item #11029 $15.00 plus tax.Holly ornament/earring duo is fully commissionable.When your client decides to host her own Park Lane party, you begin toshower her with jewelry awards. By the conclusion of her show, she willhave a fabulous collection of stunning new jewelry “ALL WRAPPED UP"…and it starts with this gorgeous necklace and ring!Say “YES!”... ALL WRAPPED UP ringShe says “Yes!” to hosting a show this month, and All Wrapped Up ringis hers for just $14.00! Perched upon a glittering split shank ring, thisshimmering silver ribbon is tied into an intricate bow that sparkles withchannel-set cubic zirconias.Item #11003. All Wrapped Up ring is available in sizes 5 through 10.Hostess Special Offer… ALL WRAPPED UP necklaceYour hostess will light up the room wearing this pretty-as-a-present silver bow pendant. Embellished with radiantSwarovski crystals that sparkle from every angle, All Wrapped Up pendant is suspended from its 28-inch long garlandlink silver chain. November party hostesses are sure to have plenty of compliments “All Wrapped Up”!A Hostess Exclusive….All Wrapped Up necklace (retail value $89.00) is exclusively available tohostesses as this month’s Hostess Special at the discounted price of just$19.00 plus tax.Even better, with a show totaling min. net sales of $800 and a booking,All Wrapped Up necklaceis awarded for FREE!Pretty as a present!All Wrapped Up necklace looks lovely worn withthis month’s Customer Special, Ribbons ensemble.10 The Network

BOOKINGTEN & DOUBLE!With ten or more orders, Star Two of the Five Star hostess plan DOUBLES!Instead of $20 credit per order, the hostess receives $40 credit per order!With nine orders, the hostess would receive $20 per order or $180 free credit with whichto shop. By anyone’s standards, that’s a good deal! But, ONE MORE ORDER puts herover the top! With TEN orders, the hostess earns $400 free credit; with 15 orders theamount jumps to $600, and 20 orders would create a whopping $800 shopping spreebonanza! And, there’s no limit!Every hostess' MUST-HAVE: Ten OrdersCoach every hostess to secure absentee orders in advance of her show to insure that shemeets the ten or more order goal and locks in her TEN & DOUBLE credit as well asIn Style bracelet as a bonus award!Note: For the purpose of calculating the number of orders determining hostess credit, the purchase of a service item alone does not constitute acustomer order, nor does the hostess purchase of half price items or “Hostess Only Collection” merchandise (Star 3 and 4 of the hostess plan).Home Office audits Ten & Double orders for authenticity.HERE WE GO…GET UP & GO is Extended!November hostesses who obtain three bookings have the option of selecting aThree Booking Gift of jewelry* OR they can choose a FREE “Get Up & Go” getawayvacation as their reward!Get Up & Go!It’s a travel voucher certificate, redeemable for a three-day, 2-night resort stay. Thehostess has her choice of approximately 28 locations/resorts all over the country.Destinations include resorts in Las Vegas, Washington, D.C., Nashville, MyrtleBeach, Hawaii, San Diego, Lake Tahoe, San Francisco, and more! Review thebrochure with your hostess and help her choose WHERE she’ll “get up and go”!• Refer to the Get Up & Go brochure for full getaway details. It can be accessedonline in Downloads/Forms.• The standard $15 Director fee to award a Three Booking Gift applies to the Get Up& Go option as well.• The hostess’ show must be processed on a commission date in Novemnber and thethree qualified bookings must be held within 30 days. Apply for the travel voucheron a Booking Gift Claim form immediately after the three bookings have been heldand qualified.This Month, It’s Hostess Choice….*November hostess Three Booking Gift options are: a ring from the ThreeBooking Gift collection, Diamond Dream watch, any line item valued up to$100, or a Get Up and Go getaway vacation certificate!NOVEMBER 2010 11

BOOKINGThe POWER of EXTRA!Park Lane authorizes you to issue additional credit to your hostess, over andabove the credit she earns through the Five Star program. This extracredit is in the form of a $50 value Hostess Reward Certificate (HRC).There is a $5.00 fee anytime you issue an HRC. Our standard programallows you the option of giving up to two $50 HRCs to a hostess of aqualified show. Awarding both would provide her with $100 in shoppingcredit for a total $10.00 fee. Add the HRC amount to the credit thehostess earns on Star Two to arrive at her total shopping credit award.Directors use their discretion as to how to maximize the power of the HRCs. Often, they use a certificate to securethe booking and date it where they want/need a show, or they issue a challenge to hostess and goal her to earn theextra credit. The challenge may be to pre-arrange a booking, to have a certain number of attendees, and/or to obtainabsentee orders in advance of the show. Sometimes, the Director opts to pay the fee; other times the Director passesthe fee on to the hostess. Just be sure to explain any offer clearly to avoid any confusion.HRCs provide you with the flexibility you need to create a customized challenge. Use them wisely and both you andyour hostess will reap the rewards!BRING ON THE BOOKINGS!There are many ways to add a fun booking challenge to your shows; raffle tickets,BINGO, drawing gifts, etc. Here’s one that involves Christmas gift-wrappedboxes. The prettily-wrapped gifts spread a festive, holiday touch around thehostess’ living room and serve to remind the show guests that they still haveholiday shopping to do!PRETTY AS a PRESENT!Pass a tray of beautifully gift-wrapped boxes among the guests and have eachperson select one. Ask them NOT to open it yet; just hold onto it throughout theshow and you will explain it later.Then, during your booking talk presentation, announce that two of the boxes have$100 in free extra bonus jewelry credit inside, and the rest have an extra $50.00. Explain, “Set a date tonight to havea few friends over for a Park Lane party and you can keep what’s in your box to use at your own show. At the veryleast, your gift box is worth $50; perhaps even $100! Of course, that’s just the beginning of the hundreds of dollarsworth of free jewelry you will receive as a Park Lane hostess…..Let’s plan a fun Ladies-Night-Out with your friends! ”Remind them that no one can open their gift yet, and at the very end of the show only the guests who have booked aparty may unwrap their gift to reveal their winnings. After the orders are complete, gather together all those who said“yes” to dating their own show and have them open their box. Congratulate those who received a $100 certificateand tell them that they will have another “special gift” coming from you the night of her show! (You’ll issue a challengeto her during her coaching session.) Congratulate those who received the $50 certificate and tell them that they canchange it to a $100 certificate simply by gathering at least 3 orders in advance of their show or by pre-arranging onebooking. (In this case, to award the $50 or $100 credit as a “free gift” from you, you as the director would pay theHRC fee. The $50 certificate fee is $5; the $100 certificate fee is $10.) Collect the boxes, and refill them for use atyour next show.PARTY-ON with Park Lane!12 The Network

SPONSORINGNovember's Gift-of-the-Month!One qualified November recruit* and just $1500 in personal net/non-commissionablesales processed on the commission dates in November, and Park Lane will awardyou with this month’s special gift!The optical-cut facets of this mega-watt faceted teardrop catch and reflect light fromevery angle. The spectacular pendant is suspended from a glittering Swarovskicrystal encrusted bow. Multiple strands of gleaming silver chain and diverseshaped links add interest to this incredible 28-inch-long necklace. Wear it and withjust one look, people will know YOU are on the A-List!• Your personal sales must be processed on the commission dates within the month.• Your recruit must start with a min. of $500 net sales processed on a commission date in November and go on to qualifywith a total of $1,000 net/non-commissionable sales processed within four commission dates following their start date.Park Lane's direct-appointment programEXPERIENCE PAYS… (big time!)While no experience is necessary to begin Park Lane, leaders who do have management experience in Party Plan/Direct Salesmay be considered for direct appointment to a management position. Discuss any management candidates with your upline and/or contact Home Office for more information. Ultimately, the decision on management appointments rests solely at the discretionof the Company.Become a “Talent Scout”!Did you know that you could earn the trip to IRELAND with just ONE recruit? Here’s how. If you recommend an authorizedexperienced management prospect at your level or higher, and they join Park Lane and go on to qualify for the trip, YOU willautomatically win the trip as well!Recommend ONE leader and when THEY win, so do you! There is no limit to the number of FREE trips you can earn byrecommending qualified management candidates! So ask yourself as well as asking others, “WHO DO YOU KNOW withexperience in this type of business?” They just might “hold the ticket” for your trip to Ireland!The wearing o’ the GREEN!This sparkling green shamrock pin/pendant will bring you the luck o’ the Irish. Wear itand you will receive compliments, comments, and questions everywhere you go.Comment: “Love your pin! I assume you are Irish?”Your response: “Actually, I’m not. My company is running a contest for a FREEvacation in Ireland! Hundreds of us will win the trip; the pin means I’m one of the oneson track to be a winner!”As soon as you personally sponsor your FIRST qualified* recruit, submit a claim formand your Shamrock will immediately be sent to you so you can start wearing it rightaway!*For the purpose of the Shamrock pin challenge, your recruit must start with $500 netsales and submit a min. of $1000 net/non-commissionable sales within four commission dates following their start week.NOVEMBER 2010 13

SPONSORINGDouble Referral Reward is EXTENDED!$50 X 2 = $100 for a qualified Director referralTalent Search... WHO DO YOU KNOW?Now the question, “Who do you know?” will have TWICE the impact and TWICE theresponse, because we are DOUBLING the REWARD!During the month of November, instead of the standard $50 RECRUIT REFERRAL certificate, Park Lane is authorizing you tooffer $100 jewelry credit to the person who refers a qualified new Park Lane recruit. When you make this announcement at yourshows, the guests and hostess will automatically think TWICE as hard about who theyknow that would make a good PL Director! Remember to tell everyone that peoplecan even refer THEMSELVES and take advantage of this double credit referral offer!For the purpose of the Recruit Referral certificate, a qualified recruit must starton a commission date in November and go on to submit min. $1000 in net/noncommissionablesales within four commission dates following their start date. Therecommender must submit a claim form requesting their $100 jewelry credit reward.Double credit Recruit Referral $100 certificates are available for download on thewebsite under Downloads/Forms.DOUBLENovember is ELECTION month…. WHO gets YOUR vote?Add a new twist to your show presentation. After delivering your recruiting talkand/or flip chart, distribute the $50 Referral Reward certificates, smile and say; “Asyou know, November is election month and tonight we are asking you to ‘get out thevote’! Let’s have some fun with this; here are your ballots.” (Pass out the Referralcertificates).“Everyone please look around the room and VOTE for the person here today thatyou can best see doing what I do. Who do you think would make a good Park LaneDirector? Who is your candidate of choice? The guest who receives the most votestonight will win this gift!” (Hold up a wrapped present.) “Who gets YOUR vote? Ofcourse, if you think YOU would be voted ‘most likely to succeed’… you can vote foryourself!”“You know, when you vote in government elections, you receive a little ‘I Voted Today’ sticker. We can do better thanthat! Everyone here who participates by turning in their VOTE will receive three extra tickets in our drawing todayPLUS their certificate will DOUBLE to $100 if the person they voted for actually joins Park Lane!”Pause and wait briefly for them to vote for one of the guests. Urge them to participate; tease a little; make it fun. Asyou collect the “ballots”, hand the participants their three drawing tickets, tear off their stub and drop the other half inthe drawing box or bag. When you see someone YOU think would be a great director “candidate”, you can take heraside later during order-conditioning and compliment her by saying, “You know, YOU have MY vote!”Later, when it's time to hold the drawing, tally the votes on the side and announce the name of the show guest whowon the election and enroll the group to help encourage her to consider Park Lane. After all, it is flattering to bedeemed “the winner”! Keep it light and friendly and fun (unlike real-life politics!). Suggest getting together with herto share more about the opportunity. In fact, EVERY guest who received a “vote” should go home with a packet ofinformation and an opportunity DVD! Follow up with a call within 24 hours.You have the RIGHT to vote… and the votes will lead you tothe RIGHT Park Lane candidates!14 The Network

SPONSORINGYet another reason to GIVE THANKS thismonth… The $5.00 Kit Sale is EXTENDEDfor NOVEMBER!Now that you have been given a SECOND CHANCE to earn the trip to Ireland,we know that having a SECOND CHANCE to offer the $5.00 Kit Sale will get you off to a great start! We wantyou to win the trip, so to kick off the contest we are extending the $5.00 Kit Sale through the commissiondates in November!Armed with your stunning jewelry collection, exciting new customer and hostess specials, and a clienteleready, willing and able to begin holiday shopping, it only seems right to cut people a great deal on gettingstarted in Park Lane. The FIVE DOLLAR kit registration fee makes it easy and painless to begin a newbusiness of their own. Spread the word far and wide; THIS year, working with THIS company, people truly canenjoy a debt-free holiday!The standard $39.00 registration/kit handling/shipping fee has been reduced to just $5.00 this month. Thecommission on the new recruit’s first $500 net sales will be withheld to satisfy the cost of their $1,000 value Standardjewelry sample kit. As an option, a Deluxe Kit ($2,000 value) is also available for purchase. See details below.Standard Kit: $1,000 valueSubmit $500 in net sales, the commission on which will be withheld to satisfy the cost of the kit. Commission will bepaid on sales over $500.Deluxe Kit: $2,000 valuePurchase outright for $249.00 plus tax and earn commission on all sales.When a new recruit opts for the Deluxe Kit option, indicate their choice clearly on their Agreement and forward to ParkLane with their $5.00 Registration fee and full payment (plus tax) for their kit.A Business-In-A-Bag for FIVE BUCKS!Pay $5.00. Sell $500. Your new recruit is in business!Make 2011 a very HAPPY New Year with a BIG New Year Cash Bonus!This annual challenge offers every Park Lane representative the opportunity to earn a cash bonus calculated asa percentage on all non-commissionable personal sales they generate during 2010. The big payoff is at the 2011Convention in February. There’s no better way to begin a new year than to be presented with a huge bonus check!Do You Know Where You Stand?The contest requires annual personal sales and recruiting achievements. Additionally, activity is required during thelast month of the current year and the first month of the new year.Senior Division and above level managers have an additional opportunity to earn another bonus on the entire year’sorganization-wide non-commissionable group sales. The Executive qualification is based on a year-long personalizedgroup recruiting goal. Executives: Check the number of 2010 qualified group recruits you already have and determinehow many more you need to earn your GROUP New Year Cash Bonus.The New Year Cash Bonus contest is posted on Park Lane’s website, but for your convenience, this month we areprinting it here in the Network so that you have quick access. Because we are entering the final months of thisimportant contest, we suggest that you read and review the qualifications. Set your sights on earning a big New YearBonus and kick off 2011 with a surge of CASH!NOVEMBER 2010 15

www.jewelsbyparklane.comStart the year 2011 with a big...NEW YEAR CA$H BONU$!Qualification Period: Business processed on Wednesday commission dates in 2010*PERSONAL SALES BONUSQualify for a CASH BONUS equal to10% to 20%of your total 2010 annual* PERSONAL NON-COMMISSIONABLE salesQualification Requirements:• Sponsor twenty (20) or more personal qualified recruits.• Submit personal net plus non-commissionable sales asindicated and receive your bonus check at the first 2011 Convention.$15,000 total net plus non-commissionable personal sales = 10 % bonus on personal non-commissionable sales$25,000 total net plus non-commissionable personal sales = 20 % bonus on personal non-commissionable salesWith annualnon-commissionable sales of:$ 2,000.00$ 5,000.00$ 10,000.00$ 20,000.00BONUS EXAMPLENO LIMITS!10% Bonuswill be:$ 200.00$ 500.00$ 1,000.00$ 2,000.0020% Bonuswill be:$ 400.00$ 1,000.00$ 2,000.00$ 4,000.00EXECUTIVE MANAGER GROUP SALES BONUSSr. Divisions and Vice-Presidents may qualify for a New Year CASH BONUS equal to1% to 2%of your total 2010 annual GROUP NON-COMMISSIONABLE salesQualification Requirements: • Meet your personalized group recruiting goal andreceive your bonus check at the first 2011 Convention._____annual personal group qualified recruits (personalized goal) = 1% bonus on total group non-commissionable sales_____annual personal group qualified recruits (personalized goal) = 2% bonus on total group non-commissionable salesRULES• No one sub-manager or group may account for more than 50% of a bonus qualifier's group recruiting goal.• A qualified recruit must start with their first sales volume processed within the contest dates and go on to submit min. personalnet / non commissionable sales of $1,000 within four commission dates following their start date or by the last commission datein December 2010 (whichever comes first).• Manager bonus is paid on group and personal non-commissionable volume.• Award qualifiers must attend the first 2011 Convention to receive their bonus.• Award qualifiers must have minimum personal sales activity of $500.00 net / non-commissionable sales processed on the commissiondates within each month of December 2010 and January 2011.Qualifier must be active and fulfilling the obligations and expectations of their position. Qualifier(s) must be active, exclusively representing Jewels by Park Lane,and fullfill the obligations of their position. Park Lane reserves the right to disallow any prize application if the person presenting the application is inactive oris not performing at the function of his/her level. If it is subsequently determined that a prize recipient was not eligible, then such recipient shall reimburse thecompany for the value of such prize, plus ten percent (10%) to cover the company's expenses. While the recruits of your sub-managers' groups count towardyour goal, no one sub-manager's group recruits may account for more than 50% of your bonus schedule qualification. If any manager exceeds half of your totalrecruit goal, none of his/ her recruits will count toward your goal. New Year Cash Bonus #2020 (revised 2/10)16 The Network

Park Lane… We’ve got it goin’ on!Here; right here. Now; right now. Park Lanehas what people want, what people need, whatpeople are looking for. We have jobs for thoseseeking income. We have deals for thoseseeking incredible bargains. We have FREEproduct for those who cannot buy. We offerfabulous jewelry, great pay, sensational contests,free travel trips, advancement opportunities,recognition, entertainment, an enhanced lifestyle,management careers, friends and fashion andfun in a family-styled, work-from-home businessopportunity!Park Lane has something for EVERYONE andEVERYONE is important here. Reach out andshare with your customers, hostesses, showguests, director prospects and managementcandidates.SPONSORINGThis ad spreads holiday cheer aswell as our message!This full-color ad is attached to each customer’sorder when it is packed and shipped. (The front and back of the flyer are pictured above.) These brochuresmay be purchased through our supply department for .04 cents a piece, supply #2239. Make calls after thejewelry is delivered to follow-up on the interest the flyer is sure to create!Park Lane DOES have it ALL… and our job is to GIVE IT AWAY to others!If you want to place a tradtional TYPE-WRITTEN ad in a local newspaper, here are some additional verbiageideas you can use to customize an ad that promotes the Park Lane opportunity.Join today and enjoy a debt-free holiday!Need Holiday CA$H?Work part-time showing Park Lane jewelryat home and office shows...• Beautiful high-fashion jewelry• Exciting and fun• Flexible schedule. Set your own hours• Exceptional earnings and awards• No product investment• Easy to get started.• Immediately earnings!Contact:___________________________________NOVEMBER 2010 17

HOLIDAY DELIVERY SCHEDULEWhen it absolutely, positively has to be there….Go with Park Lane’s SPEEDY DELIVERY SERVICE!As you know, shows are usually shipped directly to the hostess who personally distributes the jewelry orders to herguests. “Speedy Delivery” is a special service offered by Park Lane that ships multiple, individual shows, to a singleaddress via Second Day or Next Day delivery. This service is often implemented during the holiday season, but isavailable anytime throughout the year.A Speedy Delivery shipment arrives in one large carton which contains multiple shows, individually packaged andlabeled with the Director’s name. It’s just one more way Park Lane and our representatives can offer exceptionalcustomer service!When utilizing Park Lane’s “Speedy Delivery” service, please note the details below:• Speedy Delivery is for pre-paid show orders only!• There will be no additional charge for a Speedy Delivery shipment sent via Second Day delivery, provided there areat least 35 individual customer order forms (not counting the hostess).• There will be no additional charge for a Speedy Delivery shipment sent via Next Day delivery, provided there are atleast 70 individual customer order forms (not counting the hostess).• When entering Speedy Delivery shows on-line, simply use the “Speedy Delivery” option in the drop down box onthe shipping page and put the manager’s name (who the shipment is going to) in the “Comment” section.• Mailed or Faxed shows need to be clearly marked, “Speedy Delivery” indicating the name of the manager to whomthe shipment is being sent.• Please note that it may take 24 to 48 hours for processing/batching a speedy shipment. As soon as it is packagedand processed, the Speedy shipment will be sent out via the requested/authorized method.Next Day/Second Day Delivery Request for an INDIVIDUAL Show…When requesting “second day” or “next day” delivery for an individual show, please allow two to four business daysfor processing PRIOR TO SHIPMENT. There is an additional shipping fee of $15 for Second Day delivery and $30 forNext Day delivery on individual shows. To assure they will be delivered by Christmas.Jewels by Park Lane 2010 Holiday Delivery Deadline ScheduleIn an effort to avoid disappointment, it is strongly suggested that all orders/shows submitted after Wednesday,December 8th request the delivery option for Next Day or Second Day; depending on geographic location.Orders/shows submitted after Wednesday, December 15th should request Next Day delivery option. Every effort willbe made to process and ship every order that is received in Home Office by NOON on December 22nd. These lastminute orders must be shipped via Next Day Delivery option to assure receipt by Christmas.The 2011 Monthly Planner (#2098)is now available and may beordered from the Supply Dept.$4.00 each or 10 for $35.0018 The Network

POWER OF WOMEN EVENTAs a sponsor of this year’s Variety’s Power of Women event, Jewels by ParkLane was delighted to participate in honoring the celebrities singled out to berecognized for their charitable work and philanthropic contributions. Arthur III,Tara, and Scott LeVin invited four of our own Park Lane “stars” to join themfor the weekend of star-studded festivities in prestigious Beverly Hills. ThePark Lane representatives whose names were drawn to join in the party were:Sales VP, Yasmin Gonzalez, Sales VP Sue Silver, Sr. Division, Cheryl Akers,& Sr.Division, Beth Flath.Beverly Hills… Park Lane has arrived!All four of the Park Lane participants are stillraving about what a wonderful time they hadand how exciting it was to be a part of sucha glamorous and important event! On thefollowing pages, each participant sharestheir experience...Left to right: Arthur III & Tara LeVin, Yasmin Gonzalez,Cheryl Akers, Beth Flath, Sue Silver, Scott LeVinThe Star treatmentSubmitted by Senior Division, Cheryl Akers (Ohio-Boys organization)“Park Lane has provided me with so many wonderfulopportunities; things that I would have never dreamed of doing;attending Variety’s Power of Women event in Beverly Hills tops thelist! The moment I arrived at LAX airport I felt like a STAR! I wasgreeted by a gentleman holding a sign with my name; he took careof my luggage and drove me to the hotel in Beverly Hills wherethe doorman greeted me by name and he picked up the phoneand whispered, “Mrs. Akers has arrived.” Immediately, I knewthis experience was destined to be special! I am sure from thatpoint on, the smile never left my face! The Bellman delivered myluggage to my room and asked me if I wanted him to “unpack forme”. Now, I have never been asked this question before at any hotel. I thought about it for a second, andthen I politely said, “Heck, no! But thank you.” (I didn’t want a stranger looking at my underwear… LOL!)He did however insist on taking my dress to be steamed! (Nice touch! I could get used to this!)Later that evening, I met up with all the other Park Laners and Home Office executives, and we all went bylimo to a really lovely restaurant; it was so much fun! We laughed, talked, and ate way too much!continued on page 20NOVEMBER 2010 19

POWER OF WOMEN EVENTDay Two. When I won this trip and heard that big celebrities weregoing to be there, I was very excited; but in the back of my mindI thought I would only see the stars from a distance. Boy, was Iwrong! We met, talked with, ate with, and mingled with some ofthe most famous women in the world. We were socializing witheveryone. I don’t have time to watch much TV, so I didn’t knowwho half the people were. So, I devised a plan; I made friends withthe cameraman. I acted like I knew who everyone was, presentedthem with a gift of our jewelry, and asked if I could get my picturetaken with them. It worked! I had a photo taken with JacksonHurst, from Drop Dead Diva). If you don’t know who he is, look himup… What a hunk! Actress, Katy Mixon, and I had our picture takentogether and it was printed in Variety magazine this month; veryexciting! Katy’s famous for her roles in “Four Christmases”, “Stateof Play”, “All about Steve” and “The Quiet”. What a beautiful lady!All of us Park Lane girls posed for a photo with Anne Hathaway!She loved the jewelry so much that she came back for more! Ipersonally gifted Amy Adams with our beautiful Signature braceletin jet. Eva Mendes was very friendly; she smiled and spoke tome. There were so many stars in our gifting station that you could hardly move. So many of the celebritiescomplimented us and said we had the most popular booth. Amy Praffrath wore her Glitterati ring on E-Newsthat same evening after the event. It’s a sure bet that Park Lane will be getting lots of recognition from thisexperience.Four hundred people attended this “by invitation only” event. At the luncheon, only one table separated usfrom Katie and Suri Holmes; and we sat just a few feet away from Jennifer Garner’s table. The 2010 “Powerof Women” Lifetime Impact Honorees were Katie Holmes, Amy Adams, Diane Lane, Eva Mendes, SuzanBymel and Jennifer Garner. These women were honored for their work on behalf of the causes closest totheir hearts. It was an honor just to be in their presence.After the event was over Beth Flath and I went to have tea in the Polo lounge in the Beverly Hills Hotel. Ilooked to my right, about five feet away, sat Woody Harrelson. He looked straight at me! I really wantedto ask for a picture but didn’t want to intrude. Darn! If I could do it again, I probably would ask for a picture.Beth looked to her right and saw Latoya Jackson sitting across from her on the other side of the restaurant!The entire day was a jaw-dropping experience! Yes, I guess you could say, I am ‘star-struck’!The Hotel was full of celebrities. You never wanted to go to your room because you were afraid you wouldmiss seeing someone famous! Although I never did get to see Regis Philbin in person, it was amazing justknowing that he was staying in the same hotel, one floor down from us. After the tea, the other girls and Iwent to a few other famous sites in Beverly Hills and we finished the evening strolling down Rodeo Drive!What an adventure! It took me about a week after I got home to come back down to earth and to realizethat the star treatment had ended and that no one at home wanted to unpack my luggage for me! Thisexperience was SO MUCH FUN! “Thank you” Park Lane for giving me such an incredible opportunity!”20 The Network

A Dream Come True!Submitted by Senior Division manager, Beth FlathPOWER OF WOMEN EVENTOn September 30th, 2010, I fulfilled one of my childhooddreams…I was privileged to be one of the four executivesselected to represent Jewels by Park Lane at Variety’s Powerof Women luncheon in Beverly Hills. Coming from a smalltown in South Carolina with only one stop light growing up,I always have been fascinated by fashion, celebrities andthe latest Hollywood gossip. I even attended college andmajored in Mass Communications with hopes of becomingan entertainment reporter. Since that didn’t work out, this was the next best thing! Yet, never in my wildestdreams could have imagined it would come true.Not only was I whisked away to Beverly Hills, I was treated like a queen the entire time. Through thegenerosity of the LeVin family, I stayed at the luxurious Beverly Hills Hotel, enjoyed delicious meals and, onthe day of the luncheon I was able to participate in the Gifting Suite as well as attend the prestigious eventitself. It was totally surreal to be able to interact with A-list celebrities and such influential executives fromVariety Magazine and Lifetime television network. Seeing how they responded to our jewelry and were soexcited about our participation was even more fulfilling. We were able to gift jewelry to Amy Adams, AnneHathaway, Maria Bello, Jennifer Garner, Katie Holmes, Eva Mendes, Suzan Bynell, Kerry Washington, RickiLake, Maria Menunos, Jackson Durst and others from the cast of ‘Drop Dead Diva’, and many more. Thatwas truly one of the highlights for me, as was listening to the honorees stories and heartfelt speeches asthey accepted their awards for their philanthropy. I was especially excited to connect with folks from theDizzy Feet Foundation which is Katie Holmes’ charity. It focuses on raising funds for dance education inthe arts. Coming from a background as a dancer myself and now being the mother of a dancer, I know howcostly dance tuition, shoes, costumes, competition fees, etc. can be. The Dizzy Feet Foundation raisesfunds and provides scholarships to under-privileged kids so they will have a chance to live their dream ofdance. I am very excited to have made this connection which is near and dear to my heart and am lookingforward to partnering with them in future fundraising efforts.After the luncheon, Cheryl Akers and I stopped at the world-famous Polo Lounge which is frequented bymany celebrities. While there, we spotted Latoya Jackson and Woody Harrelson. Too bad we were toochicken to ask for a picture or autograph! We were also able to experience In and Out Burger (best burgerI’ve ever had), Crumbs Bakery (best cupcake I’ve ever had), and sightsee on Rodeo Drive. It truly was theexperience of a lifetime and I am so grateful that I was able to be a part of it. Thank you again to the LeVinfamily for allowing me this blessing and for the many opportunities you have presented me with since joiningthis fabulous company. I always say, “Park Lane is where it’s at!” and after this incredible experience, thatcouldn’t be more true! I will have these fond memories forever.NOVEMBER 2010 21

Who’s THAT Girl?Submitted by Sales Vice-PresidentYasmin GonzalezPOWER OF WOMEN EVENTWas I dreaming? It certainly felt like a dream. If someonewould have told me a year ago that I would be rubbingshoulders with Amy Adams and Anne Hathaway, I wouldhave said “No way”. I don’t know that I could have evendreamed of being part of an event like The Power ofWomen Conference for myself, but Jewels by Park Lanedreamed it for me and made it come true!We received the royal treatment from our amazing hostsTara, Arthur and Scott LeVin. We were surrounded byYasmin Gonzalez with actress, Amy Adamsactors throughout the entire day; they were everywhere!They treated us like they knew us! At the booth where wewere showing and gifting our jewelry to them, I was stopped and asked several times, “Hello! How are you?”…. “Howhave you been?” and “Hi, what are you doing here.” I shared with my roommate Sue that I was amazed at how friendlythe actors were, because they all made me feel like they knew me! At one point, actor Alan Ruck (The Hangover)approached me and asked what I was doing there and wanted to know “How have you been?”. It was then that I knewthere had to be a case of mistaken identity. I told him what we (Park Lane and my fellow Park Laners) were doing andwhere I was from, and I invited him to our booth. He laughed a little and said, “Oh my! You have a TWIN!” I neverasked him who my ‘twin’ was, so I was left wondering whoshe might be. I did not recognize many of the stars thatcame up to me acting as if they knew me until I started tosee them in different pictures after I got home. I think it wasa good thing I did not recognize them or I might have faintedwhen they turned to talk to me!I passed out many, many business cards during the event.When I arrived back in El Paso, I received a text messagefrom an unknown number and saying that they loved thejewelry we had given them as gifts. They also said that theythought I was “Kim’s mom”. I responded back, “Kim who?”,and the response came back “Kim Kardashian… We thought SVPs Yasmin Gonzalez and Sue Silveryou were Kris Kardashian-Jenner”. How funny is that? Theidentity mystery was solved! I will add that I think she’s a great looking lady, so, I take it as a compliment! LOL…This experience for me was amazing and I hope we are a part of it again. I wish for each one of you to get a chance toattend an event as special as this one. Thank you, Jewels by Park Lane, because once again… YOU HAVE OUTDONEYOURSELVES! Thanks for dreaming of things for me to experience and then making those dreams come TRUE!22 The Network

INSPIRED TO DO AND GIVE MORESubmitted by Sales Vice-President Sue SilverPOWER OF WOMEN EVENTHere’s what Sales Vice-President Sue Silver had to say about thepurpose of the Power of Women event and the reaction to ourjewelry that she witnessed firsthand while staffing the Park Lane giftcabana….“What a privilege it was to represent Jewels by Park Lane at theamazing Power of Women event in Beverly Hills. From the momentwe were picked up at the airport and whisked to the elegantand timeless Beverly Hills Hotel, the Levin family treated us likecelebrities! Dinner at a fabulous little Beverly Hills Italian restaurantwith Scott, Arthur and Tara was the perfect way to start off ourwhirlwind of events. After a relaxing breakfast in the Polo Lounge, we were off to set up our cabana in a gorgeousoutdoor garden area of the hotel. We were all very excited as we waited for the guests to arrive.Our Park Lane “Guiltless Glam” jewelry was a HUGE hit! The Park Lane cabana was continually packed withluncheon guests going wild for our jewels, and we were running like crazy to keep up with them. Our booth was thebest and the busiest, (if I do say so myself!) Our jewelry really does appeal to everyone! From industry executives, tostudio heads, the guests could not have been more excited about our jewelry, or more appreciative of our participation.The highlight for me was the luncheon, where tribute was paid to the women honorees for their philanthropic work.To see how these celebrities use their fame and influence to illuminate important causes and to do such good workserves as an inspiration for all of us to do and give more. Thank you, Park Lane, for an unforgettable experience!”THANK YOU TO OUR HONOREES,SPONSORS AND SUPPORTERS.The official Variety PowerOf Women Thank You cardfeatures the honorees andthe sponsors.Check out the middle ofthe third row; that stunningblonde is not a Hollywood“hottie”… she’s ours!Wearing her fabulousPark Lane jewelry with herstriking red dress, SeniorDivision Cheryl Akers is astandout!BENEFICIARIES:S P E C I A L T H A N K S T O : Congratulations to each of our Park Lane leaders who won the invitation to attend the Power of Women event in BeverlyHills. We were delighted to share this special occasion with you and we were extremely proud of how beautifully you representedPark Lane throughout the weekend. We recognized a lot of celebrities at this event; in our eyes, however, none could hold acandle to YOU, our very special Park Lane STARS!NOVEMBER 2010 23

CONVENTIONJewels by Park LaneSPRING 2011 CONVENTIONFOLLOW YOUR DREAMS…Attending a Convention was, for many a Park Lane representative, the turning point in their career, as wellas in their life. This February, Jewels by Park Lane will host our National Convention at The Paris resortin Las Vegas. The entire event will be designed to deliver the same career enhancing experience to thisconvention’s participants. Join us. Come to convention and trust that this exhilarating and exciting eventwill help…• encourage you to dream big• you realize that you have the potential to achieve your dreams• empower you to reach for your dreams• strengthen your resolve to never give in or give up• make you believe that you deserve to make your dreams a reality• provide you with insight that will help make your dreams come true• inspire you to follow your dreams.Let the journey begin… Follow Your Dreams!Where were YOU during “The Eighties”?Whether you were playing with a Cabbage Patch doll, a Rubix Cube, orthe first version of the home PC computer, you experienced a portionof this remarkable decade. Your age would have dictated whether youlistened to Elmo or Bon Jovi or the Pointer Sisters; whether you tunedinto Dallas or All in The Family or Miami Vice; whether your wardrobemimicked Flash Dance, Madonna, or Dynasty.If you lived the 80’s or just heard about them, then you must havean impression of what the decade encompassed. Now it’s time tobring back the memories and relive them all again. Friday evening ofconvention will kick off our weekend with Park Lane’s EIGHTIES Night!Awesome!Use your imagination and come dressed to recreate some of the most memorable moments of the Eighties.Talk with your team, and as a group or as individuals, plan how to demonstrate YOUR organization’simpression of what the 80’s were all about. Come prepared for a blast from the past!It’s Back to the Future! Oh yes... it’s EIGHTIES Night!24 The Network

CONVENTIONTowering above it all…Dominating the cityscape of The Strip is one of the most impressive and recognized sights in Las Vegas… themajestic Eiffel Tower rises above all the excitement and revelry on The Strip below… and in February, YOU are thereto experience it all!This incredible landmark distinguishes the fabulous Paris resort-casino and serves as a beacon, drawing you to theunparalleled luxury and opulence of this, your Convention host hotel. Treat yourself to an extraordinary weekend thatwill renew your spirit and recharge your business. Training, new information, specials, business tools and techniques,style tips, recognition, awards, prizes, cash award payouts, drawings, new contest launches, friends, fun and fashion,and of course, jewelry, jewelry, jewelry! All are part and parcel of the Conventionexperience; and it all happens in a luxurious, upscale setting.The Paris is perfectly positioned at the heart of The Strip; right in the center of all theaction. Of course, the most exciting action will be found INSIDE the hotel at the ParkLane Convention. Join your peers and Park Lane Home Office officials in February aswe reward your recent accomplishments, shower you with recognition, and kick off allthat is new for spring 2011.Meet me in PARIS!There is no better way to officially launch your 2011 business than to attend February’sConvention. What you witness… what you learn… will position you to make 2011 thebiggest and best year of your career. Join Park Lane representatives from all over thecountry and let Lady Luck shine upon you!Jewels by Park Lane Spring 2011 National ConventionThe Paris – Las Vegas - February 18th and 19th, 2011Make room reservations directly with the hotel. 1-888-266-5687While February 2nd is the deadline to register and pay the Convention fee, you will earn a stunning reward for payingEARLY. Submit your $129.00 convention fee on or before January 5th, and you are entitled to the sensationalsparkling Lady Luck charm bracelet. Make sure to submit your payment in time to receive this beautiful memento ofPark Lane’s Spring 2011 Convention.Take care of this important detail NOW, before the holidays arrive.Realize that the commission you earn on one good show should beenough to handle the fee for Convention. Designate one extra showor gather absentee orders to pay your way there. Still need help?Why not put “Convention Fee” on your Christmas Wish List! Whena loved one asks you what want for Christmas, let them know that“Convention Fee” is at the very top of your Christmas Wish List!NOVEMBER 2010 25

You Just Gotta’ Be There!CONVENTIONA few months ago, Pat Hemmings, Sales VicePresident from Ohio (Mruz organization), foundherself in a position that she had never beenin before….ever. After a lifetime of direct salesexperiences and consistent, regular attendanceat countless Conventions, she was unable toattend the last Park Lane Convention due totragic family circumstances beyond her control.What Pat experienced in the days, weeks andmonths following that Convention came as ashock to her and served as a business “wakeup”call.Pat Hemmings (right) in Aruba with Sales VP, Debbie Gillis (left)and Sr. Division, Lisa Humphry (center)Pat understood very well the benefits and value of attending Convention; being with the people, watchingthe presentation of the new jewelry line, exposure to the valuable training and the synergy and enthusiasmof the attendees. Pat knew how important the Convention experience was to her business.What Pat didn’t know was just how out of touch she would feel, how long it would take her to connectwith the new promotions and how long it would be before she would find within herself the same level ofenthusiasm that she used to experience automatically just by being present at Convention! She missedseeing the faces of the Park Laners; she missed being with the leaders, she missed the excitement of thenew jewelry launch, and she missed the thrill of the reveal of the next trip contest: Ireland!Pat’s message to all Park Laners; “Don’t EVER miss a Convention!” At the heart of every Park LaneConvention is an experience that can be personal and profound. To Pat, missing out on Conventionsolidified in her mind that Convention is an integral part of “being in Park Lane” and “Park Lane being inyou!”As an Aruba winner, Pat was finally able to catch up with everyone while enjoying the trip. Being withpeers, whether on a Park Lane trip or at Convention, is what makes the Park Lane experience so special.Thank you, Pat, for sharing your private thoughts about the value of attending Convention. It validates whatattendees have always said; “You just gotta’ be there!”Advancement RecognitionAt Convention Park Lane will recognize every person who qualifies for a promotion between July 28th, 2010& February 9, 2011. Advance* to the next rung on Park Lane’s ladder and be honored on Convention stage!YOU Are In the News!Upon qualifying for promotion, every new Branch Director will receive acongratulatory Branch Director pin and a press release announcement that theycan provide to their local newspaper/community publication.Let’s let everyone inyour area know that YOU are a success in Park Lane!26 The Network

CONVENTIONConvention Guest to Goal-Maker… what an inspiration!Senior Division from Texas, Jacque’ Rudman, invited a good friend of hers, her accountant, Linda,to attend the last Park Lane convention as a guest. Linda became so excited about everything sheheard that she signed up on the spot! She plunged in and, in fact, she promoted to Branch Directorlast month. But, there’s more to the story. It seems Linda is quite a special lady; she has risenabove incredible obstacles to make her way in Park Lane. Her friend and manager, Jacque writes,“The hardships that Linda endures would be excuses for most people to not accomplish their goals.For Linda, her goals become more important than ever! What are her Goals?• to make additional income; DONE!• to become a Leader & encourage others; DONE!Branch Director• to have fun & get lots of jewelry; DONE!Linda Tatsch• to recruit her daughter; DONE!• to register herself & her daughter for Convention. Earn commission to pay for their convention airfare; DONE!• .to earn the Dublin Trip appears to be her only holdout Goal. However, Linda’s attitude is, the journey of goingtoward the goal of the trip is reward in itself. The momentum it provided fueled her fun new Park Lane business!What a dynamo! I am proud to have such a positive, fun personality on board our TEAM!”We asked Linda to share her thoughts about her Park Lane experience…Look out World; Here She Comes!“Hi my name is Linda Tatsch and I live in Fredericksburg, TX. I first heard about Park Lane from one of my clients,Jacque’ Rudman. I am her accountant. She invited to one of her parties and I fell in love with all the beautiful jewelry!Even though I had NEVER sold anything in my life I really felt I might be able to do this! After I got home... the moreI thought about it the more I liked the idea! You see, in June of 2010 I turned 64 and I have failed to plan for myretirement. Soooo, I knew I had to do something soon.My husband, Bert, is dealing with stage five prostate, bladder and lymph node cancer. After 6 months it metastasizedto his liver. His liver has 8 malignant tumors. I have been under a lot of stress and decided I had enough on my plateand I couldn’t take on any more; I needed to wait until my sweet Bert had passed before making any changes.Then, the Lord gave me an opportunity to attend the convention with Jacque’. After my first night at convention andafter hearing all the wonder opportunities Park Lane offers their fashion directors and the percentage of income I couldearn, I was so impressed! It was just too good to be true!I went to bed and could not get it off my mind. I laid there and knew I had to join this wonderful family NOW! NotAFTER I lost my dear husband; but NOW. I really feel the Good Lord put me there for this very reason. He wasshowing me how to take care of myself and help me deal with my loss. I fell in love with the family and with the peoplewho belong to Jewels by Park Lane. I knew I wanted to be a Park Laner.I talked with Jacque’ the next morning and told her I wanted to join right then and there. She was quite surprised,because she knew my situation at home, but I told her of my belief that the Lord brought me there for this reason.I returned home a Jewels by Park Lane Fashion Director, and got busy. Made my list of friends and clients and set outon a journey to succeed… (I could not disappoint my Lord). I am so proud of myself and my husband, who has givenme his total support.With the wonderful direction from my sponsor, Jacque’ Rudman, I now feel my life has taken a wonderful turn for thebetter. I am excited to say that I have been promoted to Branch Manager! LOOK OUT WORLD, HERE I COME!Remember with God all things are possible.Matthew 19:28NOVEMBER 2010 27

TECHNOLOGYMake Every Email Absolutely Fabulous!Create your own personalized Email Signature Line!How would you like every email you send to work 24/7 to promote your Park Lane business? An email signature is aFREE marketing tool, with the power to reach thousands of people with your message about Park Lane jewelry andthe fabulous Park Lane business opportunity.An email signature is a mini advertisement of your business that is automatically attached to the bottom of every emailyou send out. It’s message could be as simple as your Park Lane title, your name and email address, or you canchoose to add special links to the catalog, your personal website, and even to Park Lane You Tube videos. You cancreate a message or slogan line. The choice is yours and it’s easy to do! With a just few simple mouse clicks, you cancreate a customized signature line that will automatically close your emails with professional flair.What do you put in an Email Signature Line? Think about what you want to tell people about yourself and yourbusiness. Here are suggested elements that you can use to design your own signature line:NameArea ManagerJewels by Park Lane432-555-5555 _ business432-444-5552 _ cell432-444-5553 - fax_Email me: bsmith@myparklane.comVisit my website at:www.myparklane.com/bsmithView our catalog and shop with me!Make your Signature SPARKLE!Now that you have included your basic contact information, add dazzling details! Use aneye-catching photo, logo, artwork or a decorative border. Strategically placed CAPITALletters can make specific buzz words really pop out to the reader. Use line breaks and whitespace to make it easy on the eye.ADD SIZZLE TO YOUR SIGNATURE!Keep your message fun and fresh by changing part of your email signature line now and then. You can create interestby including special greetings for the specific season, incentive promotions, or contest information. Changing thecontent monthly will keep the communication current with your business news and special offers. It’s a good idea topost one new promotion item at a time to keep the message simple and clutter-free. This will encourage your emailrecipients to regularly “check you out” to see what’s new and what’s next in Park Lane!Here are some ideas and suggestions to choose from based on what’s current in Park Lane right now.You can add a link to the 2010 Fall Collection YouTube video.28 The Network

TECHNOLOGYYou can feature the Ireland trip contest logo pictured on the Field Interface page.(You can right click and copy any banner from the Field Interface and paste right into your signature line.)You can add a link to a page from The Style Notebook to your email Signature Line!To add your personal website, YouTube video, or Style Notebook link, copy the links from the browser and paste inyour email signature. Now that you have created your new customized signature line, send yourself a trial email;tweak your message until you get it just right!For more information on how to costumize your email signature please refer to the Field Interface Signatureline tutorial. Every Internet provider is different, so if you need further assistance, check with yours for additionalinformation/direction.Your email Signature Lineshould promote YOUR business!It’s a powerful marketing tool… Make yours absolutely fabulous!NOVEMBER 2010 29

TECHNOLOGYTechnology Touches AllBy Tammra Graves, Sales Vice PresidentA lesson learned…One lesson I learned from my grandparents, now 95 & 96 yearsold, is to never stop learning. They grew up in the Depressionera. Because they needed to work to help their families survive,they were only able to complete the 8th grade. Even though theyhad limited formal education, both are avid readers. They keepup with the news and follow what’s going on in our society. Theyfigured out how to use a VCR, mobile telephones, and recentlythey learned how to use the internet to view YouTube videos ofmy son playing lacrosse.On an airplane last week, the gentleman seated next to me and I shared pictures of our grandkids from our cell phones.We commented about how much technology has influenced our life and our business and agreed that we would be lostwithout it.It’s true; as each new aspect of technology arrives, it amazes us all, and we continue to learn and to apply it to ourlives. Last year, when my son went to college 2500 miles away, I learned how to use “Skype” and THAT is what I wantto share with you. I have used Skype to enhance my Park Lane business, and so can you. With a little imagination, itsapplications are unlimited!Why type when you can “Skype”?“Skype” is a free online program that can be easily downloaded from the internet to your computer. It is an online videoconferencing forum where you can talk “live” (video picture and voice) to anyone in the world. The web address is:www.skype.com. You need a web camera (webcam) to plug into your computer monitor, or if you have a recent modellaptop, most of them have a camera (webcam) already built into the monitor. “Logitech” is a good webcam and veryinexpensive, around $20.00, and can be purchased at places like Target or Wal-Mart. You can also seek advice andwebcam recommendations from stores like Office Max or Best Buy.Here are some ideas and ways to integrate “Skype” into your Park Lane business. Remember that the party on the otherend of your video chat”, must have a webcam and be a Skype subscriber (it’s free to sign up). Many people alreadyhave the capability and are enrolled in Skype. As you spread the word, soon many more of your contacts will jump onthis program as well.• You can present a “Virtual Show” to friends and family that live a distance away. With a webcam, they can seeeverything that is new and exciting in Park Lane. Hold up combinations of the jewelry, share the customer bonus plan,and explain how they can shop the sale and save! Launch each monthly new jewelry edition to your top customers andpast hostesses. Use the computer to entice them and then set up an appointment to meet and/or hold a show for themand their friends.• As you grow your business and develop into a manager, you can hold live mini-meetings with members of your teamwho live a distance away and cannot always make it to every weekly meeting or workshop. Use Skype to demonstratehow to combine jewelry, to review booking tips and to role play hostess coaching and/or overcoming objections.• “Skype” can be a valuable tool to create interest in the Park Lane business opportunity. You can incorporate a Skypesession to initiate the interview process.• Executive managers could use “Skype” to hold one-on-one “power hours” with managers and directors on their teamfrom the comfort of their home or office.While nothing takes the place of face-to-face meetings and in-person conversations, it’s smart business to use any andall kinds of technology to connect with people! Give it a try. Be like my grandparents; never stop learning. Every ideamight just open up a whole new window of opportunity for you to expand your Park Lane business!30 The Network

FASHION & BRANCH DIRECTORSRECOGNITIONCOMPANY-WIDE RECOGNITIONHALL OF FAME SEPTEMBER 2010TOP PERSONAL SALES ACHIEVERS1. Jesus Herrera2. Amparo Buendia3. Maria Rodriguez4. Lori James5. Heather Dawson6. Lorrie Hess7. Lauri Blake8. Janine Hankins9. Karen Crider10. Rosalie GlaspieHONOR ROLL SEPTEMBER 2010PERSONAL & GROUP RECRUITINGTOP PERSONAL RECRUITERSBRANCH DIRECTOR:1. Jorge Chavez2. Jason Hudson3. Nanette AsarisiM A N A G E R S1. Shirley Ellwein2. Gloria Vargas3. Aleta Howell4. Guadalupe Borjas5. Mary Grace Lewandowski6. Linda Rosa Montano7. Octavia Magallanes8. Kathleen Gordon9. Guadalupe Espinoza10. Laura BadilloTOP GROUP RECRUITERSREGION/AREA:1. Melease Jackson2. Rosa Isela Acosta3. Rosalie CarbajalWhen presenting Park Lane's generousexchange / replacement policy, pleaseinstruct your guest / customers that theoriginal validated receipt must accompanytheir exchange. Copies of receipts arenot accepted. Please review Park Lane'spolicy on-line.Visit us at:www.jewelsbyparklane.comEach achiever making an appearancein the Hall of Fame & Honor Roll willreceive a certificate for FREE supplies.Congratulations to all “STARS”!!ANNOUNCEMENTS:Applications for all contests must besubmitted within 30 days after a contestends.When faxing a new recruit’s agreementto Home Office please also forwardthe original signed document. Mark theagreement “PREVIOUSLY FAXED”.Share your creative ideas and techniquesto help fellow Park Laners succeed.Write to us. If your article, idea, or storyis selected for use in an issue of TheNetwork, you will be awarded a $25.00certificate that may be redeemed forsupplies. Email Network article ideas to:thenetwork@jbpl.orgREGION/AREA:1. Gloria Trejo2. Melease Jackson3. Enedelia GalvanDIVISION:1. Martha Cantu2. Octavia Magallanes3. Laura BadilloSENIOR DIVISION:1. Maria Haegele2. Jennifer Lowell3. Rosa Amalia CepedaSALESVICE-PRESIDENT1. Pamela Ward2. Susan Silver3. Emily VallejoDIVISION:1. Margarita Cumpian2. Martha Cantu3. Maribel VallejoSENIOR DIVISION:1. Rosa Amalia Cepeda2. Danielle Napier3. Julia DumasSALESVICE-PRESIDENT:1. Catherine Walker2. Sherry Shadab3. Danielle RoseCOMPANY VICE PRESIDENT1. Dawnette Dobrick2. Mary Grace Lewandowski3. Cynthia Lee• Information provided in The Network isintended as a reminder of programs andcontests offered by Park Lane. Unlessotherwise specified, refer to the originalcontest brochure and/or program explanationsheet for further information,specific rules and/or qualifications.• You are an independent contractor.Your participation in the various contestsand promotional programs offered byJewels by Park Lane, Inc. is not mandatory.Likewise, you are not required toimplement the suggestions, techniquesand ideas being offered to assist you inyour business.• Jewels by Park Lane is not liable formisprints or typographical errors. Forclarification of any information containedin The Network, call Home Office.EX. CO. VICE-PRESIDENT1. Javier Garcia NOVEMBER 2010 31