Bournemouth Tourism Marketing Group

Friday Family Fiestawith FireworksBournemouth Air FestivalTRAVELLERS’ CHOICEDESTINATIONS 2012WINNERBournemouthColes Miller Bandstand PerformancesPinewalk Art ExhibitionFriday Family FiestaOlympic Torch VisitsBournemouthEvents2012BournemouthClassic Cars On The Prom8th April - 23rd SeptemberWest Overcliff PromenadeBournemouth (Sundays only but no displayon 2nd September)Pinewalk Art Exhibition26th May - 2nd SeptemberLower Gardens, BournemouthColes Miller Bandstand PerformancesVarious dates between May - SeptemberBandstand, Lower Gardens, BournemouthBournemouth Sevens Festival1st - 3rd JuneBournemouth Sports Club near the airportDiamond Jubilee on the Beach3rd & 4th JuneBournemouth SeafrontDiamond Jubilee Proms in the Park4th JuneMeyrick Park, BournemouthSky Ride10th JuneVarious Locations, BournemouthPeppa Pig Visits Bournemouth14th JuneBournemouth SeafrontRace for Life17th JuneBournemouth SeafrontBournemouth Food and Drink Festival22nd June - 1st JulyThe Square, BournemouthPhotographs from the Royal Collection29th June - 16th SeptemberRussell-Cotes Art Gallery and Museum,BournemouthBournemouth International Triathlon8th JulyBournemouth SeafrontOlympic Torch Visits Bournemouth13th JulyVarious locations, BournemouthOlympic Torch Evening Celebrations13th JulyBournemouth SeafrontBourne Free14th & 15th JulyBournemouth’s Pride FestivalFriday Family Fiesta20th & 27th July, 3rd, 10th,17th & 24th AugustLower Gardens, BournemouthBournemouth Family Funday26th JulyMeyrick Park, BournemouthKids Fun Festival30th July - 26th AugustLower Gardens, BournemouthBournemouth Carnival Week30th July - 5th AugustVarious locations, BournemouthCandlelight Nights1st, 8th, 15th & 22nd AugustLower Gardens, BournemouthThai Summer Festival5th AugustKing’s Park, BournemouthBournemouth Air Festival30th August - 2nd SeptemberBournemouth SeafrontWaverley Paddle Steamer Sails fromBournemouth PierVarious dates in SeptemberBournemouth PierArts Bournemouth Festival by the Sea29th September - 29th OctoberVarious locations, BournemouthGlobal Market17th - 21st OctoberThe Square, BournemouthFireman Sam Visits Bournemouth30th OctoberBournemouth SeafrontHalloween Celebrations31st OctoberLower Gardens, BournemouthFireworks Display3rd NovemberLittledown Centre, BournemouthBournemouth Christmas Festival15th November - 1st January 2013The Square, BournemouthBournemouth Christmas Lights Switch-On25th NovemberThe Square, BournemouthFor a full listing of eventsin the area for 2012 and 2013,please either call 0845 051 1700or alternatively visitwww.bournemouth.co.ukPlease note all events and dates are provisionaland subject to change.Scan code for afull events listingCandlelight NightsClassic Cars on the PromKids Fun FestivalFor a full and detailed version of the 2012 Marketing & PRStrategy visit www.bournemouth.co.uk/BTMG(Activity: Feb - July)• Air Festival PR & Marketing Campaign (Activity: Jan - Aug)• Bournemouth 2013 Partnership Scheme (Activity: All year)• Autumn Moments & Winter Warmers Campaign(Activity: Jan - April)• Very British Seaside Resort Campaign (Activity: Feb - Aug)• ‘Wish you Were Here?’ Marketing & PR Campaign(Activity: All year round)• Production and Launch of the Bournemouth Mini Guide(Activity: All Year)• Love Month Campaign (Activity: Jan - Feb)• Group & Coach Travel Campaign (Activity: All Year)• Half Term Family Promotional Campaign (Activity: Feb)• Wedding Beach Hut Launch (Activity: Feb - April)• Photo Shoot for Bournemouth - new iconic images• Guide Production including a comprehensiveMarketing, PR & Advertising Campaign - call to actionGuide and Website (Activity: All Year)• Bournemouth Tourism Major Events inc. Bay Run, AirFestival, Olympic Torch Relay, Friday Family Fiesta, Halloween2012 Marketing and PR CampaignsJoin us(Activity: Sept onwards)Become an Official BournemouthTourism Marketing Partnerfrom just £250 + VATBy becoming a Bournemouth Tourism Marketing Partner, you will gainaccess to some fantastic, tailor-made benefits designed to helppromote your business to the visitor market.Partner Benefits include:• Dedicated page on bournemouth.co.uk• Opportunity to advertise your special offers for free onbournemouth.co.uk• Free access to our Bournemouth image library• Campaign inclusion• PR and press trip opportunities• Photographs of your businessYou will have the opportunity to buy into additional marketing andpromotional campaigns and business initiatives that appeal to boththe leisure and business visitor. These include advertising in theBournemouth Holidays & Short Breaks Guide, the Bournemouth MiniGuide, Bournemouth Group & Coach Travel Guide or purchasingbanners or featured advertising on bournemouth.co.ukWe are a non-profit making organisation. All income received frompartnership fees and paid for initiatives are directly re-invested intopromoting the destination and creating business for you. Not only willyou receive exclusive money saving benefits, but most importantly byjoining us you will support the town and its promotions to ensure weremain an exclusive premier seaside resort.Aims and Objectives• Increase growth of visitors to Bournemouth• Encourage visitors to stay longer• Inspire new and repeat visitors with quality experiences on offer• Involve Public and Private Sector partnership with campaigns• Improve awareness of the Bournemouth brand• Increase bookings and visits to the town2012 Marketing and PR StrategyRolesBTMG have developed an extensive range of marketing opportunities topromote both the town, resort and tourism businesses via the BTMGMarketing and PR Plan and Partnership Scheme. BTMG oversee thestrategic marketing of the resort and work towards a more co-ordinatedplanning and delivery process. The group determines Marketing and PRCampaigns, and Sales Initiatives including the Bournemouth MarketingPartner Initiative organised by Bournemouth Tourism.Who we areBournemouth Tourism Marketing Group (BTMG) is made up ofrepresentatives from a number of different industry sectors whichincludes accommodation, attractions, entertainment, internationaleducation, the restaurant sector, retail and transport who volunteertheir time and meet with Bournemouth Tourism throughout the year.Jon WeaverBournemouthTourismMark CribbVice-Chairmanof BTMGMichael RegenhardtChairman of BTMGBournemouth Tourism MarketingGroup (BTMG)promoting the resort and your businessBournemouth TourismMarketing GroupFor more information on how tobecome a Partner…Visit: bournemouth.co.uk/BTMGE: tourism.marketing@bournemouth.gov.ukT: Sheena or Melissa on 01202 451710/451707Christmas Festival Bourne Free Diamond Jubilee Proms in the Park

BournemouthHolidays & ShortBreaks Guide• A4 Glossy 54 page Destination Guide• 165,000 print run• Nationally distributed throughtargeted distribution channels• National advertising campaignsBournemouthMini Guide• Glossy A5 in-resort guide• 125,000 print run• Aimed at the visitor marketBournemouthGroup & CoachTravel Market• A5 glossy Group & Coach Travel Guide• Targeted distribution channels• Advertising / Exhibitions• Dedicated group & coach websitebournemouth.co.uk/lovegroups• Group Accommodation finding service• Press releasesWhat we do...the story so far...£3 million worth of press coveragereceived so far (Jan-April 2012)bournemouth.co.uk• Highly regarded as the trusteddomain for tourist information• 11 million* web page views• 1 million* unique visitors• Targeted consumer and tradenewsletters (sent monthly to adatabase of 50,000 consumers)• Website promotions*based on 2011 statisticsSocial MediaThree Facebook and Twitter Sites:Bournemouth Tourism,Bournemouth Beach andBournemouth Air Festival• Twitter and Facebook Campaigns• Targeted advertising to keyFacebook audiences• Air Festival App andBournemouth AppTotal of 4,946 FollowersMay 2012Total of 21,610 LikesTourist InformationCentre• Representing the Bournemouthbrand• Friendly knowledgeable staff• One Stop Shop• Accommodation and ActivityBookings• Delegate ReservationsMarketing & PR Campaigns• Key Campaign themes including:Love Month / The Great British Year /Be Bournemouth Happy / ‘Wish You WereHere?’ / Autumn & Winter Moments• Marketing and PR of major events• PR stunts & journalist visits• Direct Mail & Online advertising campaigns• National & regional newspaper advertising‘Wish you were here?’London WaterlooCampaignTRAVELLERS’ CHOICEDESTINATIONS 2012WINNERBournemouthFOR FURTHER INFORMATION ON ALL OF OUR ACTIVITIES VIST: bournemouth.co.uk/business/trade-news