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More oxford books @ www.OxfordeBook.comFore more urdu books visit www.4Urdu.com282EPILOGUE: AYN RAND IN AMERICAN MEMORYits legal connection to Rand’s estate. It used Rand’s personal papers asa source of revenue, releasing several new fiction and nonfiction booksunder her name. As it became more established, ARI relocated to Irvine,California, a region historically receptive to free market ideas. The institute’smost successful initiative, an annual essay contest on Rand’s novelsfor students, awards prizes of up to ten thousand dollars and has donemuch to stimulate reading of her works. In the 1990s it established anarchive to house Rand’s papers and began supporting the work of scholarsinterested in Rand, thereby raising her profile within the academy.As internecine warfare erupted between her followers, Rand’s standingin the outside world plummeted. Ignored by most literary critics andprofessional philosophers, Rand passed into the lexicon of Americanpopular culture, a signifier of ruthless selfishness, intellectual precocity,or both. “Some people matter, and some people don’t,” one charactertells another, brandishing a copy of The Fountainhead, in the hit 1987film Dirty Dancing. On TV’s The Simpsons Marge Simpson depositsher infant Maggie in the Ayn Rand School for Tots, where her pacifieris confiscated and she learns “A Means A.” In a second Rand-themedepisode, “Maggie Roark” ends up under Ellswoorth Toohey’s fist inthe Mediocri-Tots day care center. These cultural references persisteddecades beyond her death and became ever more substantive. In 1999Rand found her way onto a thirty-three-cent postage stamp. In 2008 thedesigner of Bioshock, a popular video game, modeled his future dystopiaon Objectivism, complete with the art deco styling that Rand loved andpropaganda banners attacking altruism. The game’s ideological backdropwas intended as “a cautionary tale about wholesale, unquestioningbelief in something,” explained its creator, who nonetheless professed asympathy for Rand’s individualism. 6Rand also remained part of the underground curriculum of Americanadolescence, beloved particularly by the accomplished yet alienatedoverachiever. Arriving at a summer school for gifted high school studentsin the early 1990s one participant remembered, “We were alleither Rand or post-Rand.” 7 Tobias Wolff spoofed this affinity in his2004 novel Old School, in which his adolescent narrator becomes brieflyobsessed with Rand: “I was discovering the force of my will. To read TheFountainhead was to feel this caged power, straining like a damned-up