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More oxford books @ www.OxfordeBook.comFore more urdu books visit www.4Urdu.com210WHO IS JOHN GALT? 1957–1968The Virtue of Selfishness was the brainchild of Bennett Cerf at RandomHouse, who was eager to add to the Rand franchise. She was a veritablegolden goose for the house, which had published For the New Intellectualand the Brandens’ biography, Who Is Ayn Rand? Combined sales werewell into the hundreds of thousands and showed no signs of levelingoff. Cerf suggested that some of Rand’s speeches and articles from hernewsletter could be repackaged as a stand-alone volume. In responseRand proposed a new book, titled The Fascist New Frontier, after heressay of the same name. Originally enthusiastic about the project, Cerfgrew increasingly uncomfortable with the book’s title as he tried unsuccessfullyto rouse the interest of his sales staff.The title was intentionally provocative but also reflected Rand’sdeep revulsion at the Kennedy administration. The famous line fromKennedy’s inaugural speech, “Ask not what your country can do foryou, but what you can do for your country,” inflamed Rand. 52 (MiltonFriedman also found this sentiment objectionable, attacking Kennedy’sstatement in the very first sentence of Capitalism and Freedom.) Inthe title essay she juxtaposed excerpts from speeches by Kennedy andHitler to demonstrate their similarity; to her, both were collectivistswho demanded that men live for the state. Such a comparison was toomuch for Cerf, who requested that she delete the passages and select anew title. Rand angrily rejected both suggestions and accused RandomHouse of breach of contract. She had chosen the publisher because theypromised not to censor her work; from her perspective, Cerf’s requestproved their agreement was a sham. She split from Random House andpublished the book instead with the New American Library, a divisionof Penguin.Cerf was slow to understand what had transpired. Not only had hisprize author left the house, but she had taken her friendship away too.After an initial testy exchange of letters he waited in vain for furthercommunication from Rand. Even Kennedy’s assassination brought nocomment. He pleaded, “Truly, a profound but honest difference abouta publishing matter cannot have affected our relationship this deeply!Please do write to me.” Rand finally relented with a brief note wishinghim well. Cerf was bemused and saddened by Rand’s attitude. He continuedto follow her career with interest. “How wonderful it must be tobe so sure you are right!” he commented to the circulation manager as