12.07.2015 Views

Fore more urdu books visit www.4Urdu.com

Fore more urdu books visit www.4Urdu.com

Fore more urdu books visit www.4Urdu.com

SHOW MORE
SHOW LESS
  • No tags were found...

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

More oxford <strong>books</strong> @ www.OxfordeBook.<strong>com</strong><strong>Fore</strong> <strong>more</strong> <strong>urdu</strong> <strong>books</strong> <strong>visit</strong> <strong>www.4Urdu</strong>.<strong>com</strong>BIG SISTER IS WATCHING YOU 169Throughout the novel Rand demonstrated a keen appreciation forcapitalism’s creative destruction and a basic <strong>com</strong>fort with <strong>com</strong>petitionand flux. A worker on Taggart Transcontinental admires the prowess ofa <strong>com</strong>petitor, stating, “Phoenix-Durango is doing a brilliant job” (16).By contrast, her villains long for the security of a static, planned economy.One bureaucrat declares, “What it <strong>com</strong>es down to is that we canmanage to exist as and where we are, but we can’t afford to move! Sowe’ve got to stand still. We’ve got to stand still. We’ve got to make thosebastards stand still!” (503). Rand lavished loving attention on railroadeconomics, industrial processes, and the personnel problems of large<strong>com</strong>panies. She had conducted extensive research on railroads whilewriting the book, and her fascination with and respect for all industryshone through the text. As she described the economy, Rand avoidedthe language of science or mechanism, employing instead organic metaphorsthat present the economy as a living system nurturing to humancreativity and endeavor. To her, money was “the life blood of civilization”(390) and machines the “frozen form of a living intelligence”(988).The market was the repository of human hopes, dreams, talents, thevery canvas of life itself.Ignoring the daily drudgery of economic life, Rand portrayeds capitalismand capitalists as creative, even glamorous. Dagny and Hank rushfrom one crisis to the next, the fate of their <strong>com</strong>panies always hangingon a single decision that only they can make. Every <strong>com</strong>pany mentionedin Atlas Shrugged, from the smallest concern to the largest multinationalcorporation, is eponymous, signifying the link between individual andfirm. Rand also tied corporate capitalism to individuals through herfocus on inventions and discoveries. Many of her protagonists havean entrepreneurial bent and accumulate wealth through an ingeniousinvention or by making a scientific breakthrough. Even Dagny, whoserailroad is the emblematic old-economy business, is successful becauseshe has an outstanding conceptual grasp of the marketplace and is theonly executive who understands the potential of new technologies toimprove her operations.With its blend of old-fashioned economic individualism and moderncorporatism, Atlas Shrugged is simultaneously nostalgic and visionary. 5Rand drew a clear connection between her ideal of capitalism and theimagined American past. When the <strong>com</strong>petent go on strike, they retreat

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!