Cognizant's Core Values and Standards of Business Conduct
Cognizant's Core Values and Standards of Business Conduct
Cognizant's Core Values and Standards of Business Conduct
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C O R E VA L U E S A N D S TA N D A R D SExamples <strong>of</strong> Appropriate <strong>and</strong> Inappropriate BehaviorDon Use care <strong>and</strong> prudence in making fair <strong>and</strong> factuallybasedcomparisons on attributes such as price <strong>and</strong>performanceDon’tn Deliver a flawed product to a customer to meet adeadlinen Include comparisons to our competitors <strong>and</strong> theirproducts in our client presentations or RFI’s thatdenigrate our competitorsn Communicate inaccurate or misleading informationabout our competitors’ pricing <strong>and</strong> performanceQ&ACompeting Honestly <strong>and</strong> Fairly in the Marketplace (Fair Dealing)n Question:I heard a rumor that one <strong>of</strong> our competitors may be laying <strong>of</strong>f a large number <strong>of</strong> associates. If true, this couldgive us a competitive advantage in one <strong>of</strong> our service <strong>of</strong>ferings. Is it OK to incorporate this information into aformal presentation that we are making to a prospective client?n Answer:No. Presentations that contain competitor information must not be untrue, misleading, deceptive or fraudulent.Since the information is only a rumor, it should not be incorporated into any written materials presented to theclient.n Question:A close friend <strong>of</strong> mine works for a competitor <strong>of</strong> Cognizant. He is trying to develop capabilities in the same practicethat I work in at Cognizant. He has asked me to share materials including pricing, tools, presentations, etc.May I do so?n Answer:No. As a Cognizant Associate, you must not share any Cognizant or client materials, tools, methodologies, etc.with others outside the organization.15