ARKANSAS FOUNDATION FOR MEDICAL CAREThe <strong>Arkansas</strong> Foundation for Medical Care (AFMC) and the <strong>Arkansas</strong> Department of Human Services partnered withthe IPC this year for their annual quality improvement project. AFMC and IPC staff have tailored education materialson motor vehicle safety, all-terrain vehicle safety, burn prevention, pedestrian safety, bicycle safety, helmet safety,home safety, life jackets, water safety, and personal water craft safety. The materials are available in both English andSpanish for physician offices, hospitals, and school nurses at no cost to the providers, as is an anticipatory guidancechecklist. From June-September 2009, over 10,000 pieces of education material were distributed across 35 counties.AFMC staff members were also trained on use of the materials and provided ongoing support to physician offices onits use. Materials will be made available ongoing from the AFMC website for providers.EDUCATION FOR CURRENT AND FUTURE HEALTHAND EDUCATION PROFESSIONALSThis past summer IPC staff partnered with the UAMS Area Health Education Centers to provide programs for theMedical Application of Science for Health program (MASH). MASH is a two-week summer program for high schoolstudents interested in pursuing health care fields. Presentations on injury prevention, safer teen driving, water safety,and all-terrain vehicle safety were provided to the Lake Village, Nashville, Little Rock, and El Dorado MASH groups.Classroom lectures on injury prevention were conducted at University of Central <strong>Arkansas</strong> (UCA) and the UAMSCollege of Public Health. Students preparing for careers in public health and health care are frequent contributors tothe IPC. Health Sciences students from UCA and University of <strong>Arkansas</strong> at Little Rock (UALR) completed undergraduateinternships totaling over 750 hours in teen driving safety education and research. A pre-med student from Universityof <strong>Arkansas</strong> (UA) also assisted the teen driving study team through the <strong>Arkansas</strong> Children’s <strong>Hospital</strong> Research Institute(ACHRI) Summer Science Program. A doctoral student at the UAMS College of Public Health is working to improveaccess to resources for persons with traumatic brain injury. Two ACH nurses completing their undergraduate trainingin nursing at UALR RN-BSN completed projects, including an assessment of child passenger safety programs that willguide future directions for community events.Medical students receive injury prevention education in each year of their studies, including an extended lecture toapproximately 125 students during their junior year. A pediatric medicine resident completed an elective with theIPC where she furthered her understanding and interest in child maltreatment. Pediatric residents receive childpassenger safety anticipatory guidance during their continuity clinic experience. Nurse practitioners review pediatricinjury prevention and family education options.Informed Choices=Injury Prevention is an annual event where school nurses, health teachers, public health educators,and coaches receive education credits while also receiving resources for use in their schools and communities. Thisyear, over 70 participants learned new methods for preventing teen dating violence, addressing gang violence issues,implementing sports injury prevention strategies, and educating others on the impact of new injury prevention laws.8 <strong>INJURY</strong> <strong>PREVENTION</strong> <strong>CENTER</strong>
Early Childhood Safetymore information or to schedule an• Which Toy for Which ChildTHE MOMENT, MEDIA, OUTREACH, AND UPCOMING PROJECTSThe IPC produces a bi-monthly newsletter titled The Moment, which isdistributed throughout the state. It contains the latest research and resources son injury prevention both locally and nationally. IPC staff members monitormedia for both injury incidents and prevention stories to identify and rectifyany inaccurate information and also track national and local initiatives.In Every IssueIt Only Takes a Moment...Partners in PreventionNew ResourcesCalendar of EventsIn This Issue•••••The MomentA Newsletter for Supporters and Friends of the Injury Prevention CenterThis December, take time to makesure gifts are safe for children. Keepin mind the following tips for asafe and happy holiday season.NOVEMBER/DECEMBER 2010It Only Takes a Moment...The Centers for Disease Control and Prevention and Ogilvy Public Relationsconducted a pilot campaign targeting parents titled “Parents Are the Key” inLittle Rock and Columbus, Ohio, to educate parents on their role in preventingteen crashes. The IPC and its Building Consensus for Safer Teen Drivingcoalition were key local partners in the campaign, providing support fordistribution of materials and interviews for print and radio media. The CDCis currently incorporating results of the campaign analysis for a nationwidelaunch.New Resources AvailableMotor Vehicle Safety“BUCKLE UP FOR HANNAH” Race CarVoted Second Runner UpWalk and Wheel Super School Winners,ATV Focus Group Participants Needed,ATV Simulation Project Presented at InjuryFree ConferenceRecreational Safety•••••Mark Your CalendarSafety Baby Shower InformationSessionsDec. 8 General Safety Baby ShowerInformation SessionSpring 2011 Getting Ready for Baby:Safety Baby ShowerLogisticsSpring 2011 Special Delivery: Training ofTrainers for Safety BabyShowersFor more information, contact Alison Roseat (501) 364-3414 or RoseBlissA@uams.edu•••••Child passenger safety seat checksoccur EVERY WEDNESDAY at<strong>Arkansas</strong> Children’s <strong>Hospital</strong>. ForAlways choose age appropriatetoys and gifts.• Gear Up for SafetyInclude safety gear whenevershopping for sports-relatedgifts or ride-on toys, includingbicycles, skates, and scooters.• Location, Location, LocationBe aware of your child’s surroundings during play. Kids should avoid playing with ride-on toysnear automobile traffic, pools, or ponds. They also should avoid playing in indoor areas associatedwith hazards such as kitchens, bathrooms, and in rooms with corded window blinds.Once the gifts are open• Immediately discard plastic wrappings or other packaging on toys before they become dangerousplay things.• Keep toys appropriate for older children away from younger siblings.• Charging batteries should be supervised by adults. Chargers and adapters can pose burn hazardsto young children. Pay attention to instructions and warnings on battery chargers. Some chargerslack any mechanism to prevent overcharging.Source: Consumer Product Safety CommissionFor more information, visit http://www.cpsc.gov/cpscpub/prerel/prhtml11/11042.htmlPartners in PreventionLIEUTENANT CODY BURKThe Injury Prevention Center would like to recognize Lieutenant Cody Burk of the Pulaski CountySheriff’s Department (PCSD) as a Partner in Prevention for his efforts concerning safer teen driving.Lt. Burk has represented law enforcement and the PCSD on the Building Consensus for SaferTeen Driving Coalition since 2007. He has been an exceptional leader with one of the IPC’s latestprojects – “Drive By the Rules. Keep the Privilege.” – funded by the National Highway Traffic SafetyAdministration. This project aims to reduce preventable motor vehicle injuries and deaths for teensby engaging parents and law enforcement. In correlation with “Drive By the Rules,” Lt. Burk hasappeared on several media outlets delivering messages concerning underage drinking and driving andFuture projects from the IPC include the ACH Safety Kiosk and an <strong>Arkansas</strong>specificchild passenger safety website. Families can access the kiosk surveyat ACH and via the web. They will complete a simple survey about theirfamily’s home, recreational, and motor vehicle safety practices and will receive personalizededucation materials. The car seat website will guide families to local resources in their community and providegeneral education.ADVOCACY RECOGNITIONEmergency Medical Services for Children (EMSC) honors individuals each year who have displayed tremendouscommitment to children’s emergency health issues with their National Hero Awards. Governor Mike Beebe receivedthe Emergency Medical Services forChildren Policy Leader of Distinction2009 for his leadership in the 2009<strong>Arkansas</strong> General Assembly whichled to a number of important injuryprevention policies and the fundingfor a trauma system. Peggy andWayne Hackett have been activemembers of the Building Consensusfor Safer Teen Driving Coalitionand powerful advocates for saferteen driving and seat belt use sincethey suffered the loss of their 17-yearold daughter Hannah in a car crash in2006. The Hacketts and family werehonored with EMSC’s National HeroesFamily Volunteer of the Year Award.appointment ca l (501) 364-3370.other motor vehicle safety issues. He also has made himself available for educational and awarenessbuilding at several of the IPC’s outreach events and has allowed the IPC to partner with the PCSDon sobriety checkpoints in order to provide education to any teens that may be stopped. Thank youto Lt. Burk for his ongoing work to keep <strong>Arkansas</strong>’ teen drivers safe!Thank you for supporting the Injury Prevention Center at <strong>Arkansas</strong> Children’s <strong>Hospital</strong>. Contact us for more information or to subscribe to The Moment:1 Children’s Way, Slot 512-26 Little Rock, AR 72202 • (501) 364-3400 or (866) 611-3445 • Fax: (501) 364-3112 • E-mail: injuryprevention@archildrens.orgDr. James Graham, John Nixon, Dr. Mary Aitken, Wayne Hackett, Peggy Hackett, and Hope Mullinsat the EMSC National Hero Award ceremony.2009-2010 ANNUAL REPORT 9