INJURY PREVENTION CENTER - Arkansas Children's Hospital

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RESEARCH – OUR FOUNDATIONTARGETED ATV SAFETY EDUCATION STRATEGIESFOR RURAL CHILDRENOur ATV safety research entered its final year of funding from the HealthResources and Services Administration, EMSC. The overall goal of thisresearch is to reduce the number of deaths and injuries caused by ATVrelatedcrashes through high-impact educational interventions. Initialwork of the project included focus groups with adults and children todetermine ATV messaging preferences which led to the production of “ATrip Unplanned.” “A Trip Unplanned” is a short education video targetingyouth that was developed in collaboration with the Arkansas Gameand Fish Commission and UAMS. The video was test-piloted by huntersafety educators around Arkansas who provided feedback on additionaleducation materials to accompany the video.ACCOMPLISHMENTS OF THE PAST YEAR INCLUDE:• Design and evaluation of an ATV Safety Tool Kit which includesposters, brochures, and a discussion guide to accompany “A TripUnplanned.” The tool kit was disseminated to the South CarolinaGame and Fish Commission’s Hunter Safety Educators, Arkansas school nurses and health teachers, and aLouisiana Parish school district for evaluation. The IPC has conducted focus groups in South Carolina andLouisiana and has engaged in debriefing with Arkansas school teachers on usefulness of the tool kit. The toolkit will be modified based on evaluation results and will be available for distribution by the fall of 2010.• Evaluation of running an ATV safety public service announcement in a movie theatre was completed inMonticello.• The IPC provided technical assistance to the northeast region of the Child Safety Network as seven statesincreased their injury prevention efforts to rural children, particularly in the area of ATV safety. A presentationwas made to community representatives in Baton Rouge, Louisiana, who were starting an ATV safety coalition.RESULTS OF THE ATV SAFETY RESEARCH WERE REPORTED AT THE FOLLOWINGPROFESSIONAL AND SCIENTIFIC CONFERENCES:• Oral Presentations– Miller BK. Rural Child Injury Prevention. Children’s Safety Network, NE Regional Community of Practice onRural Injury Prevention, Boston, MA, September 2009.– Aitken ME, Klumpp M. Children and ATVs. 8th Annual Iowa Child and Youth Injury Prevention Conference,Blank Children’s Hospital, Des Moines, Iowa, September 15, 2009.– Graham J. The Growing Epidemic of All-terrain Vehicle Injury. Presented at the National Association of StateEMS Officials Annual Meeting, Little Rock, Arkansas, September 22, 2009.– Aitken ME. ATV Injury Prevention: Vulnerability, Resilience, and Resistance. Farm Bureau of LA and Lady ofthe Lake Trauma Program, Baton Rouge, LA, October, 2009.– Aitken ME. Increasing Public Awareness and capacity though Injury Prevention Tool Kits. Injury FreeCoalition for Kids, Ft. Lauderdale, FL, December, 2009.– Long G,Thompson TM , Graham J. Cranial Impalement of an All-Terrain Vehicle Brake Handle in a HelmetedChild. Presented at the Southern Societies of Pediatric Research. New Orleans, LA, February 2010.– Miller BK, Mullins SM, Aitken ME. Increasing public awareness and capacity through injury prevention toolkits. Presented at the National Association of Children’s Hospitals and Related Institutes, San Diego, CA,March 2010.– Aitken ME. Injury Risk in Rural Communities: Perception versus Reality. Presented at the Society of TraumaNurses 13th Annual Conference, Orlando, FL, April 7, 2010.– Aitken ME. ATVs and children under 16. Lifesavers Conference, Philadelphia, PA, April, 2010.– Bowman SM, Aitken ME. Still unsafe, still in use: The ongoing epidemic of all-terrain vehicle injuryhospitalizations among children. Pediatric Academic Societies, Vancouver, BC, Canada, May, 2010.10 INJURY PREVENTION CENTER
– Aitken ME. Developing a Focused Injury Prevention Message for ATV use for Adolescents. EMSC AnnualGrantee Meeting, Bethesda, Maryland, May, 2010.– Aitken ME. Injury Risk in Rural Communities: Perception, Reality, and Prevention. Children’s Safety Network,June, 2010.– Graham JC, Aitken ME. ATVs and Children. Safe Kids of Delaware, Dover, DE, June 2010.• Poster Presentations– Aitken ME, Miller BK. Translating Injury Prevention Research in Rural Environments. Injury Free Coalition forKids, Ft. Lauderdale, FL, December, 2009.STRIKE OUT CHILD PASSENGER INJURYThis CDC-funded multi-state study evaluated usinga community sports program to increase the useof booster seats in children ages 4-7 living in ruralcommunities. The project concluded this past yearand included sites in Arkansas, Alabama, Illinois, andIndiana. Preliminary results show that the projectwas effective in increasing appropriate restraint forrural children in the targeted age range. A meetingwas held in October at ACH with representativesfrom each state. An implementation guide forcommunities based on the study results is currentlybeing completed.RESULTS OF THE STRIKE OUT CHILD PASSENGER SAFETY RESEARCH WERE REPORTED AT THE FOLLOWINGPROFESSIONAL AND SCIENTIFIC CONFERENCES:– Miller BK, Mullins SM, Aitken ME et al. New research in booster seat effectiveness. Lifesaver’s Meeting,Philadelphia, PA, April, 2010.– Aitken ME, Miller BK, Anderson BL, Jo CH, Monroe KW, Daniels D et al. Community sports interventionincreases booster seat use in rural communities. Pediatric Academic Societies meeting, Vancouver, BC,Canada, May, 2010.BUILDING CONSENSUS FOR SAFER TEEN DRIVINGThis project was originally supported by the Allstate Foundation, but is currently funded through an ACHRI IntramuralGrant. The goal of the project is to increase awareness of safety issues for novice teen drivers via the completion ofa parent-teen driving contract. Families in the study learn about the risk factors for teen drivers and the principles ofgraduated driver license laws. They also receive social development training for completion of their in-home parentteendriving contract. Follow up surveys are completed at three, six, and 12 months with families.The Building Consensus for Safer Teen Driving coalition was formed at the beginning of this project in 2007 withinitial funding from Allstate. The coalition is still very active with members providing education to the public on saferteen driving concerns.A COMPREHENSIVE COMMUNITY CAMPAIGN TO INCREASEPARENTAL RESPONSIBILITY IN TEEN DRIVINGThe IPC received the only National Highway Traffic Safety Administration Cooperative Agreement award this pastyear. The goal of the project is to prevent motor vehicle related deaths and injuries for teens by focusing on access toalcohol, graduated driver licensing, and seat belt use. The project will evaluate use of media, education, and outreachactivities targeting the general public, law enforcement, and parents of teen drivers. The aims of the project are toraise public awareness of strategies to reduce risk of serious injury or death among teen drivers, increase the effectiveuse of rules and monitoring within families on issues impacting teen drivers, and increase law enforcementinvolvement with teen driver motor vehicle laws.2009-2010 ANNUAL REPORT 11
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