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herlife | inspirations26 HERLIFEMAGAZINE.COM
WebbTammieTeaching Young Entrepreneurs toTurn Lemons into Lemonadeby ann e. butenasphotos by bre baszler of bw black & whites photographyhair by daydre eastwood of streaks salonmake up by mashara bumbico of streaks salonshot on location at graceada parkFor many American children, it’s a rite of passage, an integral in the ophthalmology field, first as a receptionist and then later as apart of the childhood agenda and a really cool way to certified ophthalmic assistant for offices in Stockton and Sacramento.make a few dollars to spend on a new toy or some candy. She discovered work in the non-profit sector in 2004 working forI am talking about the proverbial lemonade stand. It’s as much a part Charterhouse for Families. As one who planned countless events overof the American tradition as baseball and apple pie. Folks from every the years in her work with eye doctors, she successfully took over thegeneration can recount warm spring days or hot summer afternoons planning of an event for Charterhouse, and by the following year wasshouting from the homemade stand strategically placed near the edge chiefly responsible for bringing in $20,000 more in funds raised for thatof the driveway, “Lemonade for sale! Lemonade for sale!” as paper cups particular event. Her talent for event planning was obvious, and thisare filled, sometimes overflowing, with the “accuracy” of a beginner as ultimately led her to begin her own business, Colbert Events, which isnickels, dimes or even quarters are given to the young entrepreneurs in now known as Tammie Webb Events.exchange for the thirst-quenching beverage.After working with marketing and event planning expert SuziAlthough she is a full-fledged adult now, Tammie Webb, Modesto DeSilva for a year in an effort to hone her own skills, Tammie had theresident and champion of the lemonade stand, is ready to make this confidence to strike out on her own. It was during that time she mettime-honored tradition quite the legacy in her hometown.Scott, got married and relocated to Modesto from Stockton. “When IA busy mom to eight kids, 4 of her own and 4 from her husband came here, I didn’t know anyone nor was I familiar with the culture andScott, all of which range in age from 7 on up to 23, one would assume passions of the people,” she expressed.that Tammie naturally had her hands full from that perspectiveWhile she knew she wanted to do something that focused onalone. However, she is not one to sit down on the sidelines of life. her passion–kids–she was not exactly sure which path she wouldShe champions a “get up and go” mentality as she not only maintains take. Serendipitously, it was at this time Tammie became aware of anfluidity within her own family unit, but also as the owner of Tammie opportunity called Lemonade Day.Webb Events. And she works with the STS Foundation as a Regional Founded in 2007 by the Houston-based non-profit organization,Coordinator, hiring local coordinators up and down the state ofPrepared 4 Life, Lemonade Day is a free program for kids in gradesCalifornia. STS is a non-profit organization sponsoring an international kindergarten through 12 that provides them with the educational toolsexchange program for high school students.they need to start, own and operate their very own lemonade stand.“Last year we hosted a student from Italy and this year we have“Through this program, youth learn to create budgets, secureone from China,” noted Tammie, with an obvious air of enthusiasm for investors, select a site, serve customers, set profit-making goals, repaybeing actively involved in any endeavor that supports youth, something investors and give back to the community,” smiled Tammie. “By startingthat is of equal importance to her husband Scott, who works for the their own business, kids gain valuable entrepreneurial skills infused withUnited Cerebral Palsy (UCP) organization and the Connections Family life skills such as character development, empowerment and financialCenter (CFC).freedom. Lemonade Day sets them on a path of financial learning andAlthough she is obviously on the go, there is no apparent goal-setting that can continue throughout their lives.”lack of energy or excitement for what is currently onAfter getting more than enthusiastic support from herTammie’s agenda. For over two decades, Tammie worked husband, Tammie prepared a PowerPoint presentation whichHERLIFEMAGAZINE.COM 27
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