Zambia Demographic and Health Survey 2001-2002 - Measure DHS

Radio is the most frequent source of family planning messages for both women (46 percent) andmen (57 percent). One in four women and one in three men saw a family planning message on televisionin the 12 months preceding the survey. Newspapers and magazines are the least common source of familyplanning messages for both women (16 percent) and men (28 percent). About half of the women andalmost two in five men were not exposed to a family planning message through radio, television, ornewspaper/magazine.Exposure to family planning messages is more common among men than women in urban areasthan rural areas, and increases with increasing level of education. Among the provinces, respondents inLusaka and Copperbelt have by far the highest exposure to family planning messages through any media,while those in Western have the lowest. The more education a respondent has, the greater the likelihoodthat she or he has been exposed to a family planning message through each of the three types of massmedia.5.15 EXPOSURE TO SPECIFIC RADIO AND TELEVISION SHOWS ON FAMILY PLANNING AND HIVThe 2001-2002 ZDHS survey collected information from women and men about whether theyhad listened to specific radio and television programmes on family planning and HIV in the past fewmonths. Tables 5.16.1 and 5.16.2 show the percentages of women and men who have heard specific radioand television shows in the few months preceding the survey by background characteristics.Of the four radio programmes asked about, the most common is “Your Health Matters,” listenedto by 40 percent of women and 60 percent of men. “X-plosion” is the most commonly watched televisionprogramme watched by 19 percent of women and 27 percent of men. As was seen for exposure to familyplanning messages in general, men are more likely than women to have heard or seen all of the eightprogrammes asked about in the survey.Overall, the variations by age group in the percentage of women and men who have been exposedto specific radio and television programmes are minimal, except for the youngest and oldest women andmen. The percentage exposed in these two age groups is lower for both women and men. The pattern,however, differs in the case of “X-plosion”; exposure decreases with increasing age for women, whilefluctuation is observed in men.Women and men in urban areas are more likely to listen to or watch specific radio and televisionshows on family planning and HIV than those in the rural areas; for instance 42 percent of women and50 percent of men listen to the radio programme “Lifeline” in urban areas, compared with 15 percent ofwomen and 25 percent of men in rural areas.Among women, exposure to radio programmes is generally low in Eastern and Westernprovinces, while exposure to television programmes is low in North-Western province. Among men,exposure to radio programmes is lowest in Western and Southern provinces, while exposure to televisionprogrammes is lowest in Luapula province. Exposure to all radio and television programmes is generallyhigher for both women and men in Lusaka and Copperbelt than the rest of the provincesThe proportion of both women and men who have been exposed to these programmes on radioand television increases with increased level of education.86 │ Fertility Regulation