Alfa Laval Intelligence - IDG Media

Alfa LavalCommon Point ofReferenceMaria SennevallAlfa Laval Business Analyst

Sales & Key TechnologiesHeat transfer53%24%11%12%SeparationFluid handlingOtherwww.alfalaval.com

A global company• 28 Production units*• 70 Service centres• Sales companies in 55countries• Other sales representationin 45 countrieswww.alfalaval.com

We serve most industriesBiofuelsBiotech and pharmaceuticalChemicalsEngine and transportFluid powerFood and beveragesHVACIndustrial fermentationLatexMachineryMarine and dieselMetal workingMining and mineral processingOil and gasOil refineryPowerPulp and paperRefrigeration and airconditioningSemiconductor systemsSteel and coke oven gasSugarWastewater treatmentwww.alfalaval.com

Needs & Opportunities• Global business means high demands on structure &consistency• Need for a common product classification andstreamlined process for managing product informationand documentation• Opportunity for integration and information sharing• Common language• Portfolio mgmt; accurate decision making,measurement and comparisonwww.alfalaval.com

Taxonomy Project 2009• Starting point for new direction• Foundation stone• Business enabler• Pre-requisite for all businessand communication• E-business, .com, intranet,configuratorwww.alfalaval.com

Taxonomy: Common point of referenceProduct catalogue solutionProduct View(channels)IntranetCom. Channel users:• Company staff• Customers• Competitors• Press and Media• General Public.comeBusinesseBusiness users• System builders• Contracting companies• Dealers• Agents• Distributors• Key AccountsDynamicStrategyNewTechnologyAdministrators:• Product Owners• Market Segments• Market Communications• Create documents• Add taxonomy• Translate• Publish• add media•edit media•classify media to product•use media(Mediabank)DocumentrepositoryProduct CatalogCommon Point ofReference – inorigo®Taxonomy MasterProduct classification incl. attributesFinancial codesIndustry – Usage classificationDocument categoriesCompetitorsTranslationProduct OwnersProduct Data MgmtProductdefinitionsintegrationConfiguratorGIMOrders byitem noERPGlobal Item MasterCompetitorIntelligencePortfolioManagementGrowthNavigatorMergers &Acquisitionswww.alfalaval.com

Competitor Intelligence• Delivering world-class targetedcontent through an Intelligence Portaland product database in inorigo®• Virtual meeting place enablingsharing, analyzing and learning• Built on product taxonomy structureand previous investments inintranet/internetwww.alfalaval.com

Dynamic Strategy - demoTaxonomy masterdeliver ”buildingblocks” to thestrategy;• Coretechnologies• Products• Markets• Fluid mediaMinimum ”Need toknows” to understand- What, Why & Whenwww.alfalaval.com

Assetsis in aReactorExecutionMarketSegmentsserves aTrendsMankindSocietyUsesMaterialCustomershavehUAsPatentseProducts savehaveResults inUsMediacreatesprocessesOperatesonconsists ofconsists ofRealized byNeeds/OpportunitiesrunsIntellectualPropertyCoreTechnologiesimplemeUnit ntsOperationOperateson ManufacturingTechnologiesmetbyUtilized insatisfiedby/deliversUtilized inUtilized inCapabilitiesis in aProcess stepStructureCapital“any process”consists ofKnowledgeCapitalusesInitiativesJustifiedby aBusinessCaseHumanCapital“Hard assets”(not elaborated)Aggregates toImplementedwithInnovationRoadmapconsists ofconsists ofconsists ofgeneratesdefinesJustifiedby aBusinessCaseCompetenciesNetworkIdeasgeneratesOutputsgeneratesSubInitiativesSupports/implementsExecutedbyis in aProcess step“any process”OrganizationStrategies and GoalsStrategiesGoalsNew Technology – Biobased Chemicals demoU.S Department of Energy, Energy Efficiencyand Renewable Energy , screening study 2004Vision 2040www.alfalaval.com

Growth navigator based on taxonomyAnalysisExecutive ViewsExisting Producttaxonomy (ProductPerspective)Growth Navigator (Marketperspective , OrganizationalPerspective, GeographicalPerspective)www.alfalaval.com

Portfolio mgmt based on taxonomyAnalyzing differentperspectives• Regional markets• Products• Supplywww.alfalaval.com