Novita Annual Report 2012 (Large file - PDF - 4Mb )

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marketinghighlight01ability first australia’s annual‘walk with me’ event supportedby novita for the second yearin early september 2011. morethan 300 clients, families andsupporters participated.Novita’s Marketing Divisionhas continued itscommitment to enhancingthe organisation’s brand through awide range of activities and events.Highlights and achievements2011-12 has been a time ofsignificant readjustment, as peopleand governments weathered theaftermath of the global financialcrisis. Unsurprisingly, this hasimpacted on Novita’s fundraisingefforts. Notwithstanding, it ispleasing to report that NovitaMarketing was able to consolidateand make advances on a numberof fronts. A record amount wasraised in the 2011 West EndMighty River Run and Novita’sprofile in social media has beenenhanced substantially. Our nightlyBingo operations have movedfrom strength to strength and aplanned refurbishment of theBingo facilities should furtherenhance patronage.Fundraising and eventsNovita’s fundraising efforts wereagain underpinned by the generosityof many South Australians whodonated, participated, or raisedmoney on behalf of NovitaChildren’s Services.Hundreds of children living withdisabilities pulled on their walkingshoes and walked into the Novitarecord books in September 2011when they and their families andfriends joined the annual Walk WithMe event in Bonython Park.Thousands of dollars were raisedon the day and the record turn-outeclipsed the previous year’s event.Walk With Me is a communityevent, run under the auspices ofAbility First Australia, whichcelebrates ability and encouragessocial inclusion for children livingwith disabilities and their families.It was gratifying that so manyfamilies took part in a leisurely45-minute walk around theparklands and then joined Novitastaff, clients and other participantsfor a picnic in the park.More than 20 groups ran forNovita in the 2011 City-Bay FunRun. It was the 39th City-Bayevent and approximately 35,000people took part. Novitasupporters raised more than$20,000 for the organisationwhen they participated eitheras businesses or as individuals.The special event helped raisecommunity awareness of theNovita brand with supporterswearing specially designed t-shirtsemblazoned with the Novita logo.Central District Football Club(CDFC), one of the most successfulclubs in the South AustralianFootball League, further cementedrelations with Novita, with leadingplayers, Chris and James Gowansat the forefront of fundraising andpromotional activities in 2011. Dueto retire at the end of the 2012season, the twins exemplified thespirit of collaboration that existsbetween CDFC and Novita inworking for our young clients, toconnect them with their worlds.Novita looks forward to acontinuation of its relationshipwith CDFC in future years.Following months of fundraisingand preparations, 32 crewsembarked on the fifth annualWest End Mighty River Run.This year’s event, again helmedby Ambassadors Jason ‘Snowy’Carter (Mix102.3) and John Riddell(Channel 7), cruised the river fromWaikerie to Goolwa and the MurrayMouth. Crews, many of them in skiboats, were granted permission tocross Lake Alexandrina - a highlightfor all participants. Friendships wereformed or renewed, and the eventraised $158,000 for Novita – thehighest amount to date, takingthe total raised across the fiveyears to $561,000.The Novita Golf Day was heldon a hot summer’s day in February.Playing the challenging KooyongaGolf Course, 24 teams raised morethan $10,000. Following the match,players were treated to a sumptuousdinner, with entertainment bycomedian Dave Flanagan.After months of tireless training,Kathryn and Ben Goldsmithcompleted the 42 kilometre NewYork Marathon to raise funds forNovita. Their daughter, Annie, wasthe focus of Novita’s 2012 Easterappeal, which attracted donationsfrom across Australia.Novita sincerely thanks eachperson and organisation who hasgiven their support in some wayover the past 12 months. Withouttheir involvement, Novita could notprovide its services to the morethan 2,000 children in SouthAustralia living with disabilitiesand special needs.26 novita children’s serivces annual report
highlight02more than 20 groups tookpart in the 2011 city bay funrun. novita supporters raisedmore than $20,000participating either asbusinesses or individuals.highlight03west end mighty river runraised $158,000 for novita– highest amount to date,taking total raised acrossthe five years to $561,000.highlight04bingo facility upgradeunder way that includesrefurbishments aimed atmaintaining novita’s leadin the bingo market.Novita AuxiliariesThe dedication of Novita’s Auxiliariescontinued undiminished in 2011-12, with a fundraising total of morethan $150,000.For decades, Novita’s Auxiliarieshave been raising money for theorganisation. Novita acknowledgesthe outstanding contribution of theAuxiliaries, by dedicated individualswho understand the importance ofhelping children and young peoplewho need it most. These volunteersare a vital link in raising funds forthe organisation, as well as creatingcommunity awareness aboutNovita and its vital role. They havemade a significant difference.Highlights in the past yearinclude the Rainbow Committee’sannual Lunch in a Spring RoseGarden that has become a highlyfavoured event, with its specialappeal of an auction of donateditems including Ann Middletonjewellery, the George Gross andHarry Who fashion parade, DiRoberton millinery, interestingguest speakers, and the ambienceassociated with a two-course lunchin a beautiful hills garden setting.On Eyre Peninsula, the PortNeill/Cleve & Districts Auxiliaryspent hundreds of hours raisingmoney for Novita through activitiesand events. Since its founding in1976 this group has raised morethan $600,000.In a remarkable initiative in PortAugusta, the local Auxiliary stagedits own Convoy for Kids. In one ofthe biggest fundraisers everundertaken by the group,approximately 50 trucks gaveyoung Novita clients the ride oftheir lives through the township.Fashion parades, film evenings,golf days, cabarets, fetes andstalls were just a few of the manyand varied ways in which Auxiliariesdedicated their time to the raisingof significant funds for Novita.Two exceptional Auxiliarymembers were honoured for theirservice this year. They were:Margory Head, Port Neill/Cleve &Districts Auxiliary Secretary since1984 and inaugural President foreight years, and Nat Barry, PortAugusta Auxiliary, who served for40 years. A number of otherAuxiliary members were similarlyhonoured for long and dedicatedservice to their group.Novita proudly lists the Auxiliarieson page 44 of this report.CommunicationsBuilding brand awareness andunderstanding of Novita’s functionsand services continued to be apriority for Novita Communicationsin the past year. Severalcommunication plans weredeveloped promoting a range ofactivities, including fundraisingevents, office refurbishments andrelocations and staff changes.A number of fundraisingappeals were launched,generating valuable donationsfrom throughout South Australia.Publications were produced on adiversity of subjects, including thebiannual Novita News and thequarterly Nexus magazine. Thesepublications are aimed at corporatesupporters and Novita familiesrespectively with topical subjectson new therapies, sponsorshipsand Novita client success stories.Novita’s engagement withsocial media platforms Facebookand Twitter has been enhanced,with the increased exposurepaying dividends. Use of all formsof social media is expanding theorganisation’s reach into thecommunity, highlighting its roleand functions in supportingchildren and young peopleliving with disabilities.News media engagement hascontinued, with good coverageachieved for the 2011 West EndMighty River Run and high levelexposure in metropolitan media forthe annual Easter Appeal in 2012.Various announcements byNovita’s Chief Executive welcomingaspects of government initiativesbenefitting the disability sectorwere released throughout the year.BingoNovita’s Bingo is still the largest inSouth Australia and continues togrow its supporter base across allage groups.Novita’s themed bingo sessions,such as Easter and the extremelypopular Christmas parties, wereamong the year’s highlights.Plans are well advanced totransition into a new era, with afacility upgrade that will includerefurbishments aimed atmaintaining Novita’s lead in thebingo market. It is hoped that thework will result in this importantfundraiser reaching a broaderaudience, consolidating itsreputation and popularity.novita children’s serivces annual report 27
Page 2 and 3: our purposeconnectingkids withtheir
Page 4 and 5: connecting kidsto a new eracontents
Page 6 and 7: historyFor 73 years Novita has been
Page 9 and 10: Fundraising and philanthropicsuppor
Page 11 and 12: Influencing policyNovita continued
Page 13 and 14: Consistent with ouracknowledgment o
Page 15 and 16: The Police Association of SouthAust
Page 17 and 18: Professor Andrew DowningHon FIEAust
Page 19 and 20: DirectorAttendance at the meetings
Page 21 and 22: highlight01commencement of services
Page 23 and 24: The Pauline McGregor AwardOwen is s
Page 25 and 26: Rob Garrett and Toan Nguyenalso con
Page 27: amelia can now keep upwith her brot
Page 31 and 32: novita children’s serivces annual
Page 33 and 34: Community Choices nowoperates as a
Page 35 and 36: All employees also workthrough a se
Page 37 and 38: Information Technologyand Library S
Page 39 and 40: Summary consolidated statement of c
Page 45 and 46: OsupportersPO LI C EA SS O CI A TIO
Page 47 and 48: BenefactorsBenefactors. organisatio

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