Novita Annual Report 2012 (Large file - PDF - 4Mb )
Novita Annual Report 2012 (Large file - PDF - 4Mb )
Novita Annual Report 2012 (Large file - PDF - 4Mb )
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marketinghighlight01ability first australia’s annual‘walk with me’ event supportedby novita for the second yearin early september 2011. morethan 300 clients, families andsupporters participated.<strong>Novita</strong>’s Marketing Divisionhas continued itscommitment to enhancingthe organisation’s brand through awide range of activities and events.Highlights and achievements2011-12 has been a time ofsignificant readjustment, as peopleand governments weathered theaftermath of the global financialcrisis. Unsurprisingly, this hasimpacted on <strong>Novita</strong>’s fundraisingefforts. Notwithstanding, it ispleasing to report that <strong>Novita</strong>Marketing was able to consolidateand make advances on a numberof fronts. A record amount wasraised in the 2011 West EndMighty River Run and <strong>Novita</strong>’spro<strong>file</strong> in social media has beenenhanced substantially. Our nightlyBingo operations have movedfrom strength to strength and aplanned refurbishment of theBingo facilities should furtherenhance patronage.Fundraising and events<strong>Novita</strong>’s fundraising efforts wereagain underpinned by the generosityof many South Australians whodonated, participated, or raisedmoney on behalf of <strong>Novita</strong>Children’s Services.Hundreds of children living withdisabilities pulled on their walkingshoes and walked into the <strong>Novita</strong>record books in September 2011when they and their families andfriends joined the annual Walk WithMe event in Bonython Park.Thousands of dollars were raisedon the day and the record turn-outeclipsed the previous year’s event.Walk With Me is a communityevent, run under the auspices ofAbility First Australia, whichcelebrates ability and encouragessocial inclusion for children livingwith disabilities and their families.It was gratifying that so manyfamilies took part in a leisurely45-minute walk around theparklands and then joined <strong>Novita</strong>staff, clients and other participantsfor a picnic in the park.More than 20 groups ran for<strong>Novita</strong> in the 2011 City-Bay FunRun. It was the 39th City-Bayevent and approximately 35,000people took part. <strong>Novita</strong>supporters raised more than$20,000 for the organisationwhen they participated eitheras businesses or as individuals.The special event helped raisecommunity awareness of the<strong>Novita</strong> brand with supporterswearing specially designed t-shirtsemblazoned with the <strong>Novita</strong> logo.Central District Football Club(CDFC), one of the most successfulclubs in the South AustralianFootball League, further cementedrelations with <strong>Novita</strong>, with leadingplayers, Chris and James Gowansat the forefront of fundraising andpromotional activities in 2011. Dueto retire at the end of the <strong>2012</strong>season, the twins exemplified thespirit of collaboration that existsbetween CDFC and <strong>Novita</strong> inworking for our young clients, toconnect them with their worlds.<strong>Novita</strong> looks forward to acontinuation of its relationshipwith CDFC in future years.Following months of fundraisingand preparations, 32 crewsembarked on the fifth annualWest End Mighty River Run.This year’s event, again helmedby Ambassadors Jason ‘Snowy’Carter (Mix102.3) and John Riddell(Channel 7), cruised the river fromWaikerie to Goolwa and the MurrayMouth. Crews, many of them in skiboats, were granted permission tocross Lake Alexandrina - a highlightfor all participants. Friendships wereformed or renewed, and the eventraised $158,000 for <strong>Novita</strong> – thehighest amount to date, takingthe total raised across the fiveyears to $561,000.The <strong>Novita</strong> Golf Day was heldon a hot summer’s day in February.Playing the challenging KooyongaGolf Course, 24 teams raised morethan $10,000. Following the match,players were treated to a sumptuousdinner, with entertainment bycomedian Dave Flanagan.After months of tireless training,Kathryn and Ben Goldsmithcompleted the 42 kilometre NewYork Marathon to raise funds for<strong>Novita</strong>. Their daughter, Annie, wasthe focus of <strong>Novita</strong>’s <strong>2012</strong> Easterappeal, which attracted donationsfrom across Australia.<strong>Novita</strong> sincerely thanks eachperson and organisation who hasgiven their support in some wayover the past 12 months. Withouttheir involvement, <strong>Novita</strong> could notprovide its services to the morethan 2,000 children in SouthAustralia living with disabilitiesand special needs.26 novita children’s serivces annual report