Tanzania HIV/AIDS and Malaria Indicator Survey ... - Measure DHS

Figure 3.1 shows that three-quarters of women in Tanzania are currently employed; another5 percent are not employed but worked in the past 12 months; and 20 percent did not work in the past12 months.Figure 3.1 Women’s Employment Status in thePast 12 MonthsCurrentlyemployed75%Not employedin past 12 months20%Not currentlyemployed, but wasin past 12 months5%THMIS 2007-083.5 ACCESS TO MASS MEDIAInformation access is essential to increasing people’s knowledge and awareness of what isgoing on around them that may eventually affect their perceptions and behaviour. For purposes ofplanning programmes to spread health information, it is important to identify the populations that arelikely to be reached by the media. In the THMIS survey, exposure to mass media was assessed byasking how often a respondent reads a newspaper, watches television, and listens to a radio. Tables3.4.1 and 3.4.2 show the percentage of women and men who are exposed to the three media at leastonce a week, by age and background characteristics.Table 3.4.1 shows that women are more likely to be exposed to the radio than to other typesof mass media. More than half (56 percent) of women are exposed to the radio, followed by 20percent who watch television, and 18 percent who read a newspaper. Only about 9 percent of womenare exposed to all three types of media. Four in ten women (40 percent) are not exposed to any type ofmass media.Younger women have more exposure to mass media than older women. Women withsecondary and higher education have more exposure to mass media than women with less education.For example, 63 percent of women with no education have no exposure to mass media compared with13 percent of women with secondary or higher education. Seventy-one percent of women in thelowest wealth quintile are not exposed to mass media compared with 10 percent of women in thehighest wealth quintile. As expected, urban residents are more exposed to mass media than ruralresidents. Across regions, respondents in Dar es Salaam are most likely to be exposed to mass media(93 percent).Characteristics of Respondents | 27